apple-an it company

8/6/2019 Apple-An It Company

1/65

APPLE----- AN IT

COMPANY

NIKUL THAKARNIDHI DESAI

MITALI AGRAWALMAITRI NAWABHARSH PATEL

VIMLA RAJPUROHIT


2/65

HISTORY OF APPLE ALL ABOUT IPOD

IPHONETHE SWITCHERS GUIDE

THE ILIFE SUITESOFTWARE


3/65

HISTORYOF

APPLE


4/65

APPLE COMPUTER:-- Responsible for enormous growth in 20th century.

- Designs, manufactures & markets PC, software.

MACHINTOSH PC:--Introduced in 1984.

- Established the company as an innovator in industrialdesign.

CONCENTRATES ON:-- Low cost,

- Uniquely designed computers( IMAC & POWERMACHINTOSH ).

1990s:-- Badly battered.


5/65

FOUNDED:-

- 1976- STEVE WOZNAIK, 26 years old

- STEVE JOBS, 21 years old.

PARTNERSHIP:-- Builded boxes

- Long distance phone calls

- Sold 100 such boxes.- APPLE I computer

JOBS AND WOZNAIK STARTED A COMPANY:-- Buy selling their van and 2 calculators

- Raised 1300$

RECEIVED OREDER:-- 50 PCs from a local retailer- Build them in Jobs garage.

SOLD:-- 200 PCs to HOBBYISTS in SAN FRANSISCO

- Raised $ 666 for each PC.


6/65

APPLE II:-

- Greater market than HOBBYISTS- Hired local computer enthusiats & software designers

MIKE MARKKULA:-- Marketing for INTEL CORPORATION &FAIRCHILD

SEMICONDUCTOR

- Bought 1/3rd company for $ 25000.

JOB RECRUITED:-- REIGS MCKENNA

- Owner of most powerful advertising co.

- Designed APPLEs logo.

JUNE 1977:-- Annual sales reached $ 1 million

- Introduced 1St microcomputer- Used color graphics

- TV screen.

IN 1978 WOZNAIK:-- Invented APLLE DISK II

- Fastest and cheapest disk drive

- Crossed over 100 dealers.


7/65

1979:-

- Introduced APPLE II & PLUS- More memory than APPLE II

- SILENTYPE ( cos 1st printer )

- VISICALE ( 1st spreadsheet )

- Sales were 400% from 1978.

1980:-- Introduced APPLE FORTON

- Offered 4.6 million shares @ $22

- Offered 2.6 million in 1981.

APPLE II AND III IN 1980s:-- APPLE II sales doubled to 78000

- APPLE III realized $3495 in September

- APPLE III was defective

- Production was haulted.

PROBLEMS WITH APPLE III:-- MIKE SCOTT laid off employees

- JOBS disagreed

- MIKE MARKKULA was appointed as a president

- JOBS became the chairman.


8/65

DESPITE THE PROBLEMS WITH APPLE III:-

- Developed budget of $21 million

- Released 40 new software programs.

JAN 1982:-

- Sold 65000 computers

- Dec, it became the 1st PC company to reach $1 billion in annual sales.

1983:-

- Lost its position as chief supplier to IBM

- Challenged IBM with LISA company. LISA:-

- Introduced 1st mouse pointer

- Designed unintimidating computer

- Unfortunately LISA could not work well

- APPLEs earnings and stock went down to $35.

1983:-

- JOHN SCULLEY

- A former president ofPEPSI-COLA, became the president of APPLE.

1984 DEBUT OF THE MACHINTOSH:-

- Competition between LISAs production division and JOBS machintoshdivision.

- LISAs failure

- New 3 inch disk driver, more faster than 5 inch disk driver.


9/65

SOLD:--70000 machintosh computers in 1st 100 days.

SEPTEMBER 1984:-- New machintosh with more memory- 2 disk drivers- National advertisement was taken for 24 hrs- Over 2,00,000 people tried the PC- 2 millionth APPLE II were sold.

DESPITE THE SUCCESS:-- Sales fell down due to internal problems- Fighting bet divisions- Poor inventory.

1985:-- SCULLEY reorganized apple- JOBS left the co. & started his own co.- Emerged as a rival to APPLE.

MACHINTOSH COMPUTER:-- Moved APPLE into office market- Attracted corporations

1986-87:-- Introduced 3 new machintosh PCs- Improved power and memory.


10/65

1988:-

- Over 100 million machintosh computers were sold

- 70% of sales to corporations- Software was connected to IBM based system

- Grew rapidly with income of $400 million on sale of $4.04 billion.

EMPLOYEES:-

- 1986, it had 5500 employees

- 1990, it increased to 146000.

INCREASE IN PRICE DUE TO MEMORY CHIP SHORTAGE

1988 RECOGNIZATION:-

- Employees left due to dissatisfaction.

1989:-

- 2 new versions, SE &MACHINTOCSH II

- IBMs new operating system

- APPLE announced plans for its new operation system.

1990:-- ROBERT PUETTE, former head of HEWLETT PACKARDS

- Became the head of APPLE USA division.

COMPETITION IN IT:-

- XEROX corporation law suited on APPLE for $150 million

- 4 years later APPLE won the case.


11/65

EARLIER IN 1988:-- APPLE filed a suite against MICROSOFT & HEWLETT-PACKARD

- Charged copy write infringement

- Suite was dismissed.

INTRODUCTION OF CLASSIC AND LC:--Sales were skyrocketing.

DESKTOP MACHINTOSH:-- Introduced in 1990. announced for 11% op PCs sold- Mid 1992, % increased to 19

- smaller profit margins, laid off nearly 10% of workforce

- Moved production plants to cheaper operating areas

- cost increase

- 1991, profits were off 35%.

1991- RELEASE OF NOTEBOOK POWER BOOK:-- Generated 21% market share in 6 months

- Revolution in computer electronics industry.

1993:-- SCULLEY was forced to leave his leadership position

- MARK SPINDLER replaced SCULLEY.


12/65

POWER MACHINTOSH (1994):-- Right product but not right market to deliver.- Overestimation earlier POWERBOOK LAPTOPS- Underestimation of POWER MACHINTOSH.

1995:-- 1 billion worth of unfilled orders- 2 days stock plunged to 15%.

SPLINDERS PUBLICIZED MISTAKE:-

- GIL AMELIA- Appointed as CEO in 1996.

AMELIO:-- Cutted payroll by a 3rd & operating cost- Resulted in financial losses of $816 million in 1996, stock fell

down to 70%.

JOBS:-- Assumed his responsibilities- Discontinued licensing agreement- Eliminated 15 of 19 products- Focused on DESKTOP and PORTABLE MACHINTOSH- Closed plans, laid of 1000s of workers- Sold stock to rival MICROSOFT- Received cash infusion of $100 million.


13/65

1988:-- Unveiled massively successful IMAC

- Annual sales totaled $309 million.

1999:-- sales grew to 94%

- Profits swelled to $601 million

- Further increased to 140% with $99 per share.

Because of Jobs's restorative efforts, Apple exited the 1990sas a pared-down version of its former self, but, importantly, a profitablecompany once again. By the decade's end, 'interim' was dropped from Jobs'scorporate title, signaling Jobs's return on a permanent basis and fuelingoptimism that Apple could look forward to a decade of vibrant and consistentgrowth.


14/65

The iPod is aportablemusic

player.


15/65

In October 2001, Appleintroduced the iPod. This player consists of 1000 Cd

quality songs packed into anultra-portable device that fit

comfortably inside a pocket. The iPod caught on mainly

because it was easy to use,which was facilitated by itseasy syncing capabilities with

iTunes. It was that the iPod introduced

the click-wheel, a scroll-wheelto thumb through the musiccollection.


16/65

The second-generation iPod was more ofan upgrade to the first generation.

It offered 10 GB of disk space and alsooffered storing of contacts information

inside the iPod. The iPod was still a Mac onlydevice.

In January 2004, the iPod mini wasintroduced.

October 2004, the fourth-generation iPodwas introduced with a colour screen withphoto display capabilities.


17/65

The fifth-generation iPod, announced

in October 2005, introduced video

playback along with a gorgeous blackversion moving away from Applestrademark white.

Apples announcement of televisionshow and music video downloads atthe iTunes Music Store.


18/65

1-iPod Video


19/65

IPOD

NANO


20/65


21/65

Speaker systems: The iPod byconnecting through the data port as

well as output video to an external

display in case of the iPod video.

Altec Lansing inMotion iM5: Simply plug

in any iPod models and use the docks

controls to access music. It comes with

a handy remote and even charges youriPod.


22/65


23/65

Sony MDR-G74SLheadphones:

These street-style

headphones use abehind-the neck designfeaturing 30mm driversto deliver some good

quality sound butsmaller than regularheadphones.


24/65


25/65

iPhone is 11.6 millimeters thick.

front is almost entirely occupied by the hugescreen, with a tiny speaker above it and a Homebutton below it.

Wider and longer than many comparable devices. The display area is a 3.5 inch wide screen multi

touch interface with unusually high resolution.

Unlike other smart phones, iPhone does not use a

hardware keyboard or a stylus. To navigate, a user uses multiple taps and drags to

navigate through a mobile version of Apples OS XOperating system.

WHAT IS THE IPHONE?


26/65

iPhone is compatible with Microsofts

Windows operating systems, including

Vista.


27/65

FEATURES:

It has multi-tasking, the best networking,

it already knows how to power- manage.

Bluetooth connectivity for short range

networking.

It has got awesome security and the rightapplications.

Automatic detection of WiFi networks.

2 megapixel camera on the back of thedevice.

Pinch and zoom features.


28/65

The iPod makes full use of the touchscreen interface and managing andplaying songs through touch screenseems to fluent and natural.

The large widescreen is easily the bestone to watch video on.

Finding music seems to be faster due to

the easily navigable interface. you can simply turn the phone around

and hold it horizontally while the iPod isrunning.


29/65

With the iPod you can make any number of

playlists and play them conveniently


30/65

Loaded with a flashy and fully-functionaliPod and it works quite well.

Calling and managing contacts.

New feature called visual voicemail.


31/65

Clicking on any conversion opens up a

screen that shows all the messages sent.

The keyboard has all the alphanumeric

keys along with caps lock, delete,

return/enter, space keys.


32/65

Tiny widgets bundled with the iPhone for stockinformation and weather forecasts.

Gives you a lot of options such as how many days ofthe week the widget should display

whether it should include high or lows ornot and whether it should show the temperature in

Fahrenheit or Celsius.


33/65

The stocks widget lets you track the stock

market condition of as many companies

as you want. Capable of showing lot of data in units or

percentages

uses different colors to donate the variousconditions

shows graphs over a period of as many

months as you define.


34/65

Eric Schmidt, Google CEO joined Apples board

This is the first product to come out of the relationshipbetween Google and Apple.

As soon as you tap the maps icon, it takes you to a

map of the world.

There is a Google search field where you can enterthe name of whichever place you want to go to.

the iPhone also uses Google Map to bring the usermaps, satellite images, direction and traffic.


35/65

The iPhone features rich HTML, email, andworks with any IMAP or POP3 service.

It has safari web browser which apple claims

is the first fully usable HTML browser on aphone.


36/65

No keyboard Additional software

Windows compatibility

The screen

Single handed operation

Google Maps

The camera

Limited memory The battery

Price


37/65

SOFTWARE

Internet

System toolsMultimedia

Office tools


38/65

INTERNET

BrowsersI. SafariII. Firefox

III. Camino

Chat clients

i. Audiumii. Yahoo messengeriii. Microsoft messenger


39/65

P2P

i. Tomato torrent

ii. Azureus

Download managers

i. iGetter

ii. Speed download


40/65

xQuicksilver

xBurnxSuperduper

xShape shifter

xGrowlxForklift


41/65

VLC

Cog

Final cut pro

Adobe creative suite(cs3)


42/65

Apple i-work

Open office.org


43/65


44/65

#The main Mac OS Xscreen element

Menu bar Application iscome at the top ofscreen.

The picture is aboutfinder window.

The following parts givethe information aboutelements.


45/65

The Menu is always available. It provide

change setting, updating, software to

the computer. Status menu icons, such as the volume

icon.

You will see commands or additional

information related to the icon.


46/65

The Dock usually appears at the bottom

of the screen with icons for applicationsused frequently. To open an application,

just click its icon in the Dock. It is first icon click to start folder.

The application icon in the Dock showstatus information.


47/65

Finder windows have many feature ofMac OS X.

It is use for documents and application.

It choose the files and hold down themouse.

It provide buttons and other item to

perform application on contents of the

window.

It has bottom rights to change the size of

windows.


48/65

The desktop is that area cover behind all

the windows

The other thing about desktop is to finderactivity at any time.

Desktop can change the background

picture.

It performs like desktop and screensavers

also


49/65

OS X applications helps user to quickly usinga Mac. Additional application found infolder.

Mac OS X Application has Application Book: It keep name, address, number for

contactAutomator: It create working task.

Deskboard: It is source of mini application like calculator,worldclock, calender, phonebook, stock andmanymore.

Dictionary: It is for spelling meaning and usage.

DvD player: play DVD movies. I-life: It is for Mac music produce music, create digital

photo, burn DVDs and more.

iSync: Make contact and other information between aMac,PDA AND i-POD.


50/65

Windows Term Mac term Use

Accessories Utilities Applications Youll find similar

applicationsin the Applications

folder and the Utilitiesfolder.

Close box Close button Closes a window

when youclick it.

Control key Command key Used to perform

actions orshortcuts

Control Panel System Preferences Used to select system


51/65

Control Panel System Preferences Used to select systemsettingssuch as your desktop

background.

Device Manager System Profiler Get detailed

informationabout your computer

hardwareand software

Exit Quit Choose Quit from the

applicationmenu to exit an

application.

(My) Computer Desktop Used to refer background behind allthe

windows.My) RecentDocuments

Recent Items (in theApple menu)

Includean Open Recentcommand

in the File menu thatlists

documents you haveworked on recentl .


52/65

You may have files settings on a

Windows computer.

You can also copy files from theWindows computer to an intermediary

location.

for more information on connecting

computers and transferring Windows files

to a Mac.


53/65

1-CONNECTING TO WINDOWS PCS AND SERVERS

FROM A MAC

The Windows computer in the Networkbrowser, you may be able to connect to itusing the Connect To Server dialog in theFinder.

In the Finder, choose Connect to Server.

Type the network address for the computerin the Server Address text box using one of

these formats: smb://DNSname/sharename

smb://IPaddress/sharename


54/65

2-CONNECTING A MAC DIRECTLY TO A WINDOWS

COMPUTER

By this, you are creating a small localnetwork, of the two computers. Set up

the Windows PC by turning on FileSharing.

3-Transferring Files From A WindowsComputer

Select the folder that contains the files

you want to transfer, and choose Edit toCopy.


55/65

CONNECTING TO NETWORKS ANDTHE INTERNET

The easiest way to set up yourInternetsettings is to run the Setup Assistant, whichcan be opened from the Network pane ofSystem Preferences.

You can find the network settings andaddresses in the Network Connectionscontrol panel.

You can put a Mac anywhere in the house,

or connect to wireless networks at work, athome, and in airports, cafes, hotels, andother locations.


56/65

You can easily set up your e-mail applicationusing settings from a Windows computer.

Youll need the following information to set upe-mail:

email address: [email protected], for example

Username: tdigit, for example

Password

Account type: IMAP, POP, .Mac

Incoming mail server: mail.mac.com, forexample

Outgoing mail server: smtp.mac.com, forexample


57/65

Connecting And UsingPeripherals

Most USB and FireWire cameras,camcorders, and storage devices used ona PC can also be used on a Mac.

Mac OS X supports many USB and FireWiredigital cameras and most FireWirecamcorders. iPhoto and iMovie openautomatically when you plug in a camera

or camcorder. Macs also provides information about

connecting and using USB and FireWiredevices.


58/65

The iLifesuite


59/65

iLife is not an application but a collection of toolsdesigned to work in a manner that integrates themtightly to form a suite.

iLife includes iphoto, imovies, iDVD, itunes,

Garageband, and the new addition iweb. Each of these apps contributes to providing with a

complete experience from organizing your mediato processing it and publishing it.


60/65

iphoto , as the name , suggest is a photomanagement application and a very good one.

Right from importing photos from your digitalcamera to editing them to burning them photodisc, iphoto is all that is needed to manage digital

photo. iphoto include...........

The interface

Photo management

EditingPublishing


61/65

Home made movies never quite cut it to the extentthat they would have resemblance to aprofessional grade movies.

Step in imovie, the simplest and easiest way to usea movie editor. You get powerful editingcapabilities including the ability to edit highdefinition movies.

imovie includeimporting

editing

publishing


62/65

We said iLife is all about integration and this is all itsproved

iDVD include

creating projects

editing

publishing

magic movie and one-step DVD


63/65

Garageband is almost a pro application the powerof the app is such that many artists have producedmusic using only Garageband.

Garageband include.

The interface

Editing

podcasting

publishing


64/65

The latest entrant to the iLife package is iweb. thiscompletes the iweb package from creating toorganizing to publishing it online.

iweb is an application to create web page. but this isnot average html editor.

The entire process of additing code is removed and

what is left is a plain application fornovices andintermediate users alike.

iweb can create a web site in 10 minutes.

iweb include

The interface

creating sites

uploading


65/65