apple inc
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Apple Inc.
Group No 2
Mrunali Ghogale-1111Kavita Gupta -1112Sachin Gupta-1113Neha Hirloskar-1114Aakash Jadhav-1115
Ritu Jaiswal-1116Shilpa Kamble-1117Shraddha Kamble-1118Firoz Khan-1119Gulafsha Khan-1120Shivani Shinde-1153
FOUNDATION OF APPLE
Steve Jobs and Steve Wozniak laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit)
NAME AND LOGO
The name was taken by Steve Jobs.The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity
NAME AND LOGO
In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998
THE EVOLUTION OF A BRAND
VISION STATEMENT
"Man is the creator of change in this world. As such he
should be above systems and structures,
and not subordinate to them."
MISSION STATEMENT
"Apple is committed to bringing the best personal computing
experience to students, educators, creative
professionals and consumers around the world through its
innovative hardware, software and internet offerings”
The start…
1975 – Steve Wozniak was working for Hewlett Packard (calculator manufacturers) by day and was a computer hobbyist by night.
He realized that the prices of some computer parts had gotten so low he could buy them himself.
Decided to work with fellow hobbyist Steve Jobs to build their own computer
On 4/1/1976 – released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM.
Apple 1976-84APPLE 1
(LAUNCHED ON 1 JULY 1976)
Apple 2[April 16th 1977]
Apple 3[May 19th 1980]
Apple Lisa [JANUARY 1st 1983]
Apple Lisa 2[ January 1st 1984]
Macintosh[ January 24th 1984]
Apple Inc Headquarters
Apple Campus, 1 Infinite Loop,
Cupertino, California, U.S.
Best Known Products
Hardware line:Macintosh line of personal
computersiPod portable media playersiPhone
Software products:Mac OS X operating systemiTunes media browseriLife – iMovie, iTunes, iPhotoFinal Cut Studio – video editing
The i Products
The Number Game
• Operating incomeUS$ 55.241 billion (2012)
• Net incomeUS$ 41.733 billion (2012)
• Total assetsUS$ 176.064 billion (2012)
• Total equityUS$ 118.210 billion (2012)
Competitors in computer in U.S.A.
Dell
Hewlett-Packard
International Business Machines[IBM]
Current CEO of Apple Inc“TIM COOK”
SWOT ANALYSISSTRENGTHS
One of the oldest hardware manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to apple
WEAKNESSES
Focusing on internal engg. more than marketing
High price
Consumer faced problems with faulty batteries
Not issued dividends
SWOT ANALYSISOPPORTUNITIES
Less expensive
Product line is attractive.
iPods can communicate.
New car models with iPod connectivity.
THREATS Pressure from
competitors.
Substitution effect
Technology changes at a rapid rate.
Forced to develop new products.
The end