apple inc
TRANSCRIPT
Apple Inc.
PRESENTERS
FAHIMA HAROONSAADMAN MOSTAFA
AMAN ULLAHSAIMUL HOQUE TANIM
Road MapHistory
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Values & Goals
SWOT Analysis
Porters Five Forces
Value Chain Analysis
Competitive Advantage
Functional Level Strategies & Business Level Strategies
Conclusion
1974
The idea for Apple Computers was
BORN
1974
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD
1984
The Macintosh was
INTRODUCED
1984
The Macintosh was
INTRODUCED
1985
was dischargedSteve Jobs
1986 1990
1990 1993
1994 1996
1998 1999
Apple introduced all-in-one
the iMacAlso Apple unveiled
the iBook
And the Innovations continue…
Some Interesting
Facts About Apple
Apple was started by
Apple makes their employees work on
FAKE PROJECTSuntil they can be trusted!
Apple Inc.
Company Profile
Vision & Mission
Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 37.4 billion (28th June 2014)$ 171 billion ( 2013)
Area served Worldwide
Headquarter California, United States.
Total number of employees 72,800
Mission Statement"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision Statement
"To make a contribution to
the world by making tools
for the mind that advance
humankind."
Stay Hungry, Stay Foolish.
Think Different
Apple IncValues & Goals
VALUES empathy for customers/users
aggressiveness/achievement
Positive Social Contribution
Innovation/Vision
Individual Performance
Team Spirit
Quality/Excellence
Individual Reward
Good Management
GOALS
Expand their salesProduce hassle free
products Leading business in the
mobile market
Apple Inc.SWOT Analysis
S1. Faithful customers
2. Apple is a leading innovator in
mobile device technology
3. Strong financial performance
($10,000,000,000 cash, gross
profit margin 43.9% and no debt)
4. Brand reputation
5. Strong marketing & advertising
teams.
W1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline
O1.High demand of iPad
mini and iPhone 5
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of
mobile advertising
market
T1.Rapid technological
change
2. Tax increases
3.Rising pay levels for
Foxconn (manufacturer of
Apple products) workers
4.Strong dollar
Apple Inc.Porter’s 5
Forces
Threat of
new
entrants
Apart from Google there is hardly any
threat of new entrants
If Google decides to enter the digital music
market with a store similar to iTunes
Bargaining
power of
suppliers
Suppliers, here the providers of digital content like music, movies (Universal, Warner Bros. etc.) have low bargaining power.
Suppliers have little choice but to agree to Apple’s
terms and conditions. If they are not present on
ITunes Store they stand to lose a lot in revenue.
Bargaining
power of
costumers
Customers have low bargaining power
Cost of switching is considerably high, as the consumer cannot carry his purchased content to any non-
Apple device.
Thus the consumer is locked in Apple’s product-services
ecosystem.
Threat of
substitute
At present there is no threat of substitute as
Apple is the market leader.
But surely in the long run as technology
progresses further a substitute could
emerge
Industry
competition
Despite the rise of new competitors,
Apple’s dominance of the market for digital songs remains the
same.
Apple Inc.Commercial AD
.
Apple Inc.Value Chain
Analysis
Primary Activities
Support Activities
Apple Inc.
Competitive AdvantageFunctional-level strategiesBusiness level strategies
Competitive Advantage
•Apple’s ecosystem is its biggest competitive advantage.
• Apple can be distinguished from other companies due to the company’s expertise in software, hardware, and services.
•Apple has the ability on all three of these spheres to innovate like crazy and cause magic. People are trying desperately to catch up and they are finding it’s not so easy to do.”
Apple Inc.Changing Lives
Functional Level Strategies
Marketing Strategy•Pricing Strategy-Premium Prices for premium products
•Promotional strategy – advertising personal selling
• Distribution – website stores• product design – simplicity vertical integration
Business Level Strategies
Customer Needs : • five star customer service•Stays one step ahead to what customer wants• Fastest mobility in one single device• The largest app store•Camera that captures the moment alive
Customer Groups :
Middle and upper economic class
12-35 for Music Fans18-60 for all products
Both Genders
Distinctive Competencies : •convergence of technologies•a lineup of products that is broad • company’s expertise in software, hardware, and services.
Business Level Strategies
Product Differentiation innovation easy-to-use products cover a broad range of segments.
Business Level StrategiesCost leadership strategy policies and strategies that ensure that the company is the lowest cost producer and distributor.
tight control on labor costs
Differentiation strategy designing and production of unique
products. fetch higher markets.
Focus strategy • focus of Apple Inc on digital music environment
• aimed at capturing the young generation
How to THINK DIFFERENT
Conclusion
For more than 35 years Apple has been a trend setter company able to foresee the future of domestic computers and consumers electronics, it will continuing it because Apple’s other name is innovation and Apple knows,
THANK YOU !