1.Apple, Inc
Design is not just what it looks like and feels like. Design is how it works.-Steve Jobs

2. What is Apple?
American multinational corporation
Designs and markets electronics
Hardware: Mac, iPod, iPhone, iPad, Apple TV
Software: Mac OS X, Safari, iTunes, etc.
Major technology company
3. The Early Years
Established April 1st, 1976
Apple I PC kit
Apple II + killer app = win
Apple III failure
Visiting Xerox
GUI
Apples first logo
4. 5. Lisa and Macintosh
Apple Lisa vs. Macintosh
1984 commercial
Mac attack
Apple power struggle
Jobs founds NeXT Inc.
6. 7. The Rise and Fall of Apple
Mac Portable leads to PowerBook
System 7
Centris /Quatra/Performa lines fail
Attempts with other products fail
Apple v. Microsoft
The Apple Newton
8. 9. Back to Profit/Working with Intel
eWorld
AIM Alliance
Change in leadership
iMac
Software for OS
Mac OS X
First stores opened
iPod release
iTunes store
Intel-based computers
The First iPod
10. 2007-Present
Name change/ product focus change
iPhone and Apple TV
App Store
Jobs leaves
iPad
Updates for everything
11. Current Apple Products
Mac line:
Mac mini
iMac
Mac Pro
MacBook (Pro)
MacBook Air
Accessories
Apple TV
Software
iPod family:
iPod Classic (6th gen)
iPod Nano (6th gen)
iPod Shuffle (4th gen)
iPhone (4th gen)
iPod Touch (4th gen)
iPad (2nd gen)
12. The current iPod family
13. Ads, Slogans, and Logos
14. Brand Loyalty
Apple/consumer relationship
Most admired company
Store openings = big events
A very long line of people waiting for the iPhone 3G outside the NYC Apple Store
15. Interesting Facts
Apple going public = rich people
Employees and sales
MVP in tech business
Labor problems?
Mac users > PC users?
First Mass-Market Color Digital Camera?
Clarus the Dogcow
16. 17. Apples Incredible Stats
App store - #1 software retailer
14 billionapps downloaded
425,000 apps in the app store
$2.5b paid to app devs
130 million: Books downloaded iBooks store
225 million: Number of credit card accounts linked to iTunes store
15 billion: Songs sold from iTunes store
18 million: Songs offered in iTunes
iTunes - #1 music retailer
25 million: iPads sold in 14 months
90,000: Apps made specifically for the iPad
200 million: iOS devices sold
44 percent: Share of mobile market Apple claims to have
Over 1 billion: Tweets sent per week by iOSusers
100 billion: Push notifications sent to iOSdevices
66 percent: Amount of mobile browsing done on mobile Safari
54 million: Active Mac use
73 percent: Number of those users with laptops
$307b: Apples market capitalization
18. Bibliography
http://en.wikipedia.org/wiki/Apple_Inc#
Music:
Perfect Timing by OrbaSquara (iPhone theme)
Angry Birds Theme
Having Trouble Sneezing by Mark Mothersbaugh (Get a Mac theme)
We No Speak Americano by Yolanda Be Cool
+ others
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