Apple Inc

• Social and Economic History• Marketing and Production• Accounting and Finance• Management Philosophy and Practice• Ethics and Corporate Social Responsibility

Social and Economic HistoryShannon Shepherd

Steve Wozniak and Steve JobsApple I

Apple History- 1976

Original Apple Logo

Marketing and ProductionBlake Florence

3 Point Marketing Philosophy

• Empathy• Focus• Impute

Apple uses main stream media

Production

• Apple I• Apple II• iMac• iPod• iPad• Designed by Apple in California. Assembled in

China• 230,000 jobs lost to China

Accounting and FinanceConnie Tilk

Product Release & Stock Price

Apple Stock vs Competitors

Management Philosophy and Practice

Rebecca Anderson

Apple’s “Secret Sauce”

Steve Jobs Becomes CEO 1997

• Eliminates 4,000 middle managers

• Management of the company held by CEO & Executive Team

• Creates new organizational structure

Organizational Chart

Apple Management Practice & Culture

Ethics and Corporate Social Responsibility

Julie Turner

Integrity

–Honesty–Respect–Confidentiality–Compliance

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• Code of Conduct - International Labor Org, The UN, and EICC.

• 2012 - First electronics Company to be admitted to FLA.

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Green Apple?

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