Apple-Merging Technology, Business, and Entertainment

By: Andrew Porting CIS 429Spring 2009

What might have happened to Appleif its top executives had not supported

investment in iPods?• Lost it’s niche as the #1 selling portable MP3

Player. • iPod Economy– Expected that 75% of iPod owners purchase at

least one accessory for their iPod.– 30 Million accessories sold.– iPod Economy from well over $300 Million and as

high as $6 Billion.

How Apple Could Use Efficiency IT Metrics to Improve Business

Prevention of wrongful downloading.

How Apple Could Use Effectivness IT Metrics to Improve Business

Password required to prevent unintentional downloads.

iTunes

• To understand the iPod you must first know about iTunes.

• Application developed by Jeff Robbin and Bill Kincaid in 1999 its original name was SoundJam MP.

• Apple purchased application in 2000.• Released as iTunes in January 2001.• Began iPod Support in version 2.0 in November 2001.

iTunes Interface List View

Grid View

Cover Flow

iTunes Visualizer

iTunes Store

Apple iPod

iPod Touch Ad

Apple App Store

Current Information

• Number one seller of portable MP3 players.• Number one music retailer in 2008.• 13.7 Million iPhones sold to date. • iTunes has sold over 6 Billion songs since it’s

introduction in 2001• All 10 Million tracks offered through iTunes will

be DRM free by March of 2009.• 75 Million iTunes accounts linked by Credit Card.