apple mini case
TRANSCRIPT
Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976
Started in a Garage by two college dropouts in 1976
in 2016
is valued at USD 617 BILLION!
Had a revenue of USD 215 Billion
And employees 115,000 people
Apple’s Slogan calls for constant Innovation
Evolution of Apple’s line of PCs
Evolution of iPod
Incremental Innovation
The huge popularity of iPods opened up a whole new market for Apple
Apple Computer became
Apple Inc.
Apple Inc. launched a series of products Including iPhones, iPads and Apple TV
Apple iPhone became the bestselling Smartphone and is seen as a Status Symbol
Next genComputer
The iPad
What made Apple successful?
Innovation
Clever Marketing Strategy
Push and Pull Advertising
Research and Development
Rise of Competitors
Samsung
Chinese Rivals
What’s next for
Apple Inc.?
Apple Watch Series- Smartphone on your wrist
Collaboration with Nike
AirPods
Wireless Earphones
Apple TV
Using Siri to control your TV
Even get info on Sports, weather or Movie showtimes while enjoying TV
Apple’s continuously looking for new opportunities
Recently, it pledged $1 Billion in SoftBank’s
Tech Vision Fund
Keeping it simple…
Apple’s Brand Mantra
Innovation+
Simplicity
1. Beginning of Apple Computers
SUMMARY
2. Apple Inc. and Diversification
3. What made Apple successful?
4. What’s next for Apple?
5. Simplicity and Innovation
Disclaimer
Created by Shravan Mundra, Hindu College, during Marketing Internship under Prof. Sameer Mathur, IIM Lucknow