apple or android? what you need to know
DESCRIPTION
TRANSCRIPT
or
Apple or Android
Until recently – easy answer – Apple
Now more complicated: consider
Market factors• Geographic target market preferences• Demographic target market preferences• Competitive opportunity• Business models
Development factors• Operating system fragmentation• Device fragmentation
@appinstruct #startupAUS
Geographical market, example US
@appinstruct #startupAUS
Demographic market
@appinstruct #startupAUS
• Apple users spend more in the App Store than Android users spend in Google Play
Equates to approx $1b
Demographic market
• Parents buying inexpensive Android devices for their kids
• Android hardware now in some cases superior to Apple’s – Samsung Galaxy S4 & S5, Google Nexus 5, Moto X, HTC One
@appinstruct #startupAUS
Competitive advantage
• Google Play can offer green pastures compared to App Store
• Shifty Jelly – local Melbourne development house
• Built one of the first Australian weather apps for iOS – Pocket
Weather
• Identified lack of any Pod casting app for Android (at a time,
when Apple had produced its own)
• Gap in the market allowed them to launch a successful and
profitable app
@appinstruct #startupAUS
Business model
• Paid apps are almost extinct on Google Play
92%Freemium
4%Paid 4%
Paidw/ IAP
98%Freemium
1%Paid
1%Paid
w/ IAP
@appinstruct #startupAUS
Operating system fragmentation - Apple
• Rapid and massive user adoption of latest version
February 2014
@appinstruct #startupAUS
Operating system fragmentation - Android
• Slow user adoption and manufacturer availability of latest version
February 2014
@appinstruct #startupAUS
Device fragmentation - Apple
Non-Retina Retina Retina “Tall”
iPhone
iPad
Device fragmentation - Android
LDPI MDPI HDPI XHDPI XXHDPI
Small
Normal
Large
X-large
TVDPI
Device fragmentation compared
Clear delineation between phone and tablet
Practically 5 device types
Consistency of hardware
Phablets and Nexus 7 blur delineation
100s of devices
More than 5 hardware manufacturers
Drinking our own Kool-Aid
@appinstruct #startupAUS
Project Circles – Creating a private photo messaging app
At prototyping stage
iOS7 – Bugs in Apple’s code have hampered and delayed build progress• Popular open sourced code that worked fine in iOS6 is currently broken• Still, enhancing your design to showcase iOS7, may assist distribution
Future is Mobile
Gartner predicts that by 2016, use of
mobile apps will surpass that of internet
domain names
@appinstruct #startupAUS
Apple or Android - It depends!Questions?
appinstruct.com
Promo code: smd30 (enter after you start free trial)
twitter.com/appinstruct
@appinstruct #startupAUS