apple ppt
TRANSCRIPT
APPLE INC.
Apple Headquarters
FOUNDERS
STEVE JOBS
STEVE WOZNIAK
RONALD WAYNE
Directors of company
Clement MokCreative director
Bob Borchers Marketig director Sachmi
Managing director
April 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Steve jobs
Industry - Computer software, computer hardware, consumer electronics.
Revenue - US$ 19.3 Billion
ABOUT THE COMPANY
PRODUCTS
Apple laptops
The Latest Apple Notebook
VISION
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
MISSION
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
VISION & MISSION
The Evolution of a Brand
1975 1976 1981 2006
iTunes
Synchronization between the iTunes -
App store and Apple devices.
User interface of consumer
gadgets and computing devices
Intuitive design
Easy-to-use
Self-discoverable
COMPETENCIES
CORE COMPETENCY --- USER EXPERIENCE
STRENGTHS
One of the oldest hardware manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to apple
Product diversification
WEAKNESSES
Focusing on internal engg. more than marketing
High price
Consumer faced problems with faulty batteries
Had difficulties on some of its products’ quality control
Not issued dividends
SWOT ANALYSIS
OPPORTUNITIES
Less expensive new product lines with quality.
Product line is functional and attractive.
Flexibility to its users.
ipods are able to communicate.
New car models with ipod connectivity.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapid rate.
Forced to develop new products.
THE END…..