aPPLE

Group members:

Ahmed Saqlain BhattiAnusheh NaveedNeelam EjazRosheen HayatSalman GilaniTayyab RafiUrooj Ejaz

The Industry (Electronics)

•Computers

•Music Players

•Cell Phones

Retail Strategy

•Opening retail stores in different countries

•UK, Italy, Canada, Switzerland

Engineering facilities in Tokyo and ParisProduction in China

Foxconn, Inventec and ASUS

iMac and Macbook

Competitors

iPod

•Competitors

iPHONE

•Competitors

iPAD

•Competitors

Global Demand Centers

•Brazil•Greece •New Zealand •Singapore•South Africa•India

Production cost issues

•Supplier related costs

•iPad screens

•Samsung, LG and Seiko

Labor cost issues

• T & D

Expensive

Trends and R & D

• Target market

•Problems in the products

Trends and R & D

• Target market

•Problems in the products

Pakistan- A potential market

• Government

Lobbying

Strategy

• iSTORES

•Fashion accessories

Pakistan- A potential market

• Upper Middle Class and Upper Class

•Maintaining standards

•Government and Local Competition

Pakistan- A potential market

• Government

Lobbying

INVESTMENT OPPORTUNITY ANALYSIS Barriers•Need for supporting software

•Expensive as compared to Nokia & Dell

•Weak governmental protection of trademarks and piracy

•Availability of smuggled Apple products

INVESTMENT OPPORTUNITY ANALYSIS

Barriers•Market for second hand/used products

•Only a small faction of the total population lies in the Upper class

•Recession

•Online monetary transactions

INVESTMENT OPPORTUNITY ANALYSIS

Opportunities•Booming telecommunication industry

•Brand awareness of Apple specially among youth

•Increasing number of MNCs

•Greater availability and usage of internet

INVESTMENT OPPORTUNITY ANALYSIS

Opportunities

•Access to major manufacturing/production giant – China

•Contract based system

Most attractive foreign markets

Current USA, Canada, EUProspectiveSouth AsiaMiddle East – UAE

• global business centre and an international destination• Arabs are usually fond of American technology

Most attractive sectors of industry

•100 million mobile subscribers

•Strategic alliance with Ufone

•Innovative brand

•Associated with youth•Ehtisalat 25% shares in Ufone ( provides iphone contracts in UAE)

Recommendations

•Reduced costs of supplying

•Government open to investment

•iTUNES

•Get used to the market