apple think different ankit tripathi( apeejay)
TRANSCRIPT
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
1/18
Apple Inc.
Presented by:-
Sumit kr. SinhaVivek Shukla
Shrish Shukla
Siddharath pranav Singh
Vaivbav nigam
Shivam tyagi
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
2/18
ABOUT COMPANY
April 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Steve jobs
Industry - Computer software, computer hardware, consumer electronics.
Revenue - US$ 156 Billion
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
3/18
Apple was established on April 1, 1976 by Steve Jobs, Steve
Wozniak and Ronald Wayne to sell the Apple I personal computer kit
The Apple II was introduced on April 16, 1977 at the first WestCoast Computer Faire
The company introduced the ill-fated Apple III in May 1980 in an
attempt to compete with IBM and Microsoft in the business and
corporate computing market
On December 12, 1980, Apple went public at $22 per share
History
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
4/18
The different products of Apple Inc can be mainly divided as:
Mac
iPod
iPhone
iPad
iTunes
The success of Apple lied in its change in the products.
Apple uniqueness is in providing the most innovative product
until the time with a very good design, best quality.
Products
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
5/18
SWOT ANALYSIS
STRENGTHS
One of the oldest hardwaremanufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal toapple
Product diversification
WEAKNESSES
Focusing on internal engg.more than marketing
High price
Consumer faced problemswith faulty batteries
Had difficulties on some ofits products quality control
Not issued dividends
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
6/18
SWOT ANALYSIS
OPPORTUNITIES
Less expensive new productlines with quality.
Product line is functional andattractive.
Flexibility to its users.
ipods are able to communicate.
New car models with ipodconnectivity.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapidrate.
Forced to develop newproducts.
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
7/18
RIVALRY
Windows OS and media player for playing music andvideo ( Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP,Lenovo)
Small stylish MP3 players (Creative, Samsung)
Online music stores similar to itunes stores (Napster)
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
8/18
Market Capitalization
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
9/18
Apple Inc. is getting bigger
internationally
The Company manages its business
primarily on a geographic basis.
Accordingly, the Company has
determined that its reportable
operating segments, which aregenerally based on the nature and
location of its customers, consist
of the
Americas, Europe, Japan, Asia-Pacific and Retail. The results of
the Americas, Europe, Japan and
Asia-Pacific reportable segments
do not include the results of the
Retail segment.
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
10/18
Net Sales by Operating Segment Sales
Americas 38,315,000
Europe 27,778,000
Asia Pacific 22,592,000
Retail net sales 14,127,000
Japan 5,437,000
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
11/18
Americas
During 2011, net sales in the Americas segment increased $13.8 billion or 56%
compared to 2010.
The primary contributors to the growth in net sales was a significant year-over-year
increase in iPhone revenue from carrierexpansion and strong demand for iPhone 4
and increased sales of iPad and Macs, partially offset by a decrease in iPod net sales.
Higher sales of third-party digital content and applications from the iTunes Store
and App Store also drove an increase in sales during 2011.
The Americas segment represented approximately 35% and 37% of the Companys
total net sales for 2011 and 2010, respectively.
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
12/18
Europe
For 2011, net sales in the Europe segment increased $9.1 billion or
49%, compared to 2010.
The increase in net sales during 2011 was attributable primarily to
the continued year-over-yearincrease in iPhone revenue from carrier
expansion and strong demand for iPhone 4, and increased sales of iPadand Macs, partially offset by a decrease in iPod net sales.
The Europe segment represented 26% and 29% of total net sales
for 2011 and 2010, respectively
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
13/18
Japans net sales increased $1.5 billion or 37% during 2011 compared
to 2010.
The key contributors to Japans net sales growth were increased
iPhone revenue, strong sales of iPad, increased sales of Macs, and
strength in the Japanese Yen relative to the U.S. dollar.
The Japan segment represented 5% and 6% of total net sales for
2011 and 2010, respectively
Japan
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
14/18
Retail
Retail segment net sales increased $4.3 billion or 44% during 2011 compared
to 2010.
The increase in net sales was driven primarilyby strong demand for iPad,
higher sales of Macs, and an increase in iPhone revenue.
The Company opened 40 new retail stores during 2011, 28 of which were
outside the U.S., ending the year with 357 stores open compared to 317 stores at
the end of 2010.
As of September 24, 2011, the Company had a total of 245 U.S. retail storesand 112 international retail stores
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
15/18
2011 2010 2009
Americas $38,315 $24,498 $18,981
Europe $27,778 $18,692 $11,810
Japan $5,437 $3,981 $2,279
Asia-Pacific $22,592 $8,256 $3,179
Retail $14,127 $9,798 $6,656
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
16/18
Global economic conditions could materially
adversely affect the Company
The Companys operations and performance depend significantly on worldwide
economic conditions.
Uncertainty about global economic conditions poses a risk as consumers and
businesses postpone spending in response to tighter credit, unemployment,negative financial news and/or declines in income or asset values, which could
have a material negative effect on demand for the Companys products and
services.
Demand also could differ materially from the Companys expectations becausethe Company generally raises prices on goods and services sold outside the U.S. to
offset the effect of a strengthening of the U.S. dollar
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
17/18
There are various changes in the slogans of
Apple according to the products. But , still
the slogan Think Different is morepopular and is used and inherited in the
organization.
-
7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)
18/18
Thank You