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Apple’s iPad Redefining the Tablet PC Industry?

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Apple’s iPadRedefining the Tablet PC Industry?

Highlights New categories & product

developments iPad could replace notebooks/netbooks,

e-readers, iPod touch & PCs Problems:

› deficient in supporting several key features› launch of iPad/Slate-like devices by

competitors› legal issues with HTC

Role of marketing in Apple’s success

How the innovations began… Apple was set by Stefan Wozniac & Steve

Jobs To change from metal boxes to colored

friendly gadgets Apple II was introduced Marketing team then played an important

role in adv. & promotions It reached an annual sale of US$1 million by

the end of that year Apple III came to replay the role of existing

version in an advanced way but it failed

IBM took over the Europian market which triggered the rise of Lisa computer by Apple

Downfall started which made a road for a new CEO John Sculley

Jobs moved out of Apple & started NeXt which turned a biggest competitor

Apple acquired NeXt & Jobs was then the CEO Apple computers then became the Apple.inc to

support its on going expansion

http://mikediluigi.com/photos/apple_history.jpg

iPod… Success or failure? Expanding to consumer electronic

goods Apple introduced iPod & other stuff

Out of the record quarterly revenue 48% was contributed by iPod sales

iPod indeed was the biggest selling digital music player

iTunes, Apple TV & iPhone…The new products developed

iTunes was a platform to purchase music online

Apple TV provider a larger experience of watching the same videos, etc from iTunes

iPhone Newer models of iPods

From Stylator to iPad Stylator was an initial type of computer In response to GRiDPAD Apple introduced

Apple Newton; a pocket friendly computer was known as a new category PDA ie Personal Digital Assistant

ThinkPad by IBMs Launch of Windows XP Tablet edition was a

threat

iPad… It was quiet a combination of iPhone&iPod It came with Wifi, 3G, USB ports & other

such additional required features iPad’s 1st ad during Oscar Acaedemy

Awards was a successhttps://www.youtube.com/watch?v=R41NNPBqRCk

High price (pricing strategy) was a concern for industry analysts

Apple subdued it by providing network connection at a low price

Role of Marketing Apple is known for its innovative

products & creative & buzz marketing Strategy to launch the iPad at Oscars Secrecy of launch created mystic

surroundings & excitement Pre-existing publicity required less

investment in promotions As a result actual demand exceeded

the forecasted demand

Consumer experience Brand personality of Apple is a about

simplicity & removing complexity from peoples’ lives

Exciting colors & features attracted the attention

Attempt to put in entertainment

More than a product