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The Internet of Everything is changing Everything

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The Internet of Everything is changing Everything

Data Centre Evolution Moving to an Application Centric Infrastructure

Panagiotis Golemis – CSE DC Technologies

Cisco Confidential 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Next Generation of IT

Business

Opportunity

CEO

Objectives

Innovative /

First to Market

/ Best in class

Grow Revenue

New Business Models

Internet of

Everything

Every Company is a

Technology Company

Fast IT

(Future Proof)

Speed and Agility

Productivity/TCO

CIO

Imperative

Business conversation Technology conversation

“Flexible, Automated, Secure, Transformative”

4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Current Future

Business Partner and

Broker of Services Provider of Infrastructure

Applications

USER IT

Iaas

USER IT

Saas

Service Portfolio

Private

Public

hybrid

Saas

Shadow IT The Rise of

The Changing Role of IT

5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Industry Context – The Network Needs to Evolve

Data Centers are the cornerstone of business…

…and Infrastructure needs to be tuned to the task…

VMs

2010 2015

2x

Users

2010 2015

2x

Devices

2010 2015

3x

Data

2010 2015

6x

6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Application Trends

Data Center Trends Cause Disruptions

1 Cisco Global Cloud Index 2 IDC Worldwide Virtual Machine 2013-2017 Forecast

3 HP

4 Information week 2013 Virtualization Management Survey

25% CAGR—Big Data1

Big Data

10G LoM3

Impact on IT Infrastructure

InterCloud

Public/Private Clouds

2/3rd of all Workloads in

Cloud by 2017 75% Bare-Metal2

Design and Scale Operations Model Consumption Model A New Application Centric Infrastructure is Required

Web 2.0 / DevOps

45% Multi-Hypervisor4

Linux Containers

7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Network has remained consistent.

25 years

Configuring a Network - CLI

Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

True Network Abstraction

VLAN 400

10.10.40/24

VLAN 300

10.10.30/24

VLAN 200

10.10.20/24

VLAN 100

10.10.10/24 Apps Coupled

to Location

What is

Performance/security for my

application ?

Visibility At Network

Can I rebuild my application

in another DC ?

Traditional Network Model

VLAN VLAN VLAN

Subnet (IP addresses)

Subnet (IP addresses)

Subnet (IP addresses)

Basic Network Policy

SLAs L4-7 Services

Time to Revenue

Marginal Cost of Service Delivery

Cisco Confidential 9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Legacy Network Model

Cisco Confidential 10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Why is a New Architecture needed ?

11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

CUSTOMER ADVISORY BOARD – APRIL 2014

• Network needs to be Automation & Application Aware

• Service / Application Analytics & Visibility are Key

• Integration with Existing Environment – Both Physical and Virtual and Cloud

Network Requirements from our Global Customer Advisory Board

12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Customer are looking to explore SDN …. Today!

70% of

companies

looking at SDN

in the next 12

months

13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

What is Software Defined Networking?

Software defined networking (SDN) is an approach to building computer

networks that separates and abstracts elements of these systems.

14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

SDN & Network Programmability has started a NEW Market.

“I actually don’t know what SDN means anymore, to be honest.”

Martin Casado, founder of Nicira.

Cisco Confidential 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Our Direction

Data centers and cloud network infrastructures, both

physical and virtual, will no longer be configured, are not

only software defined (or programmed), but instead are

Application Centric and Policy Driven.

Cisco Confidential 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

DEFINING APPLICATION LOGIC THROUGH POLICY

• Defining Provider Consumer Relationships

1

DB Farm

Cisco Confidential 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

DEFINING APPLICATION LOGIC THROUGH POLICY

• Defining Provider Consumer Relationships

1

DB Farm

Cisco Confidential 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

DEFINING APPLICATION LOGIC THROUGH POLICY

• Defining Provider / Consumer Relationships

1

DB Farm

Cisco Confidential 20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

ANY APPLICATION, ANYWHERE—PHYSICAL AND VIRTUAL COMMON APPLICATION NETWORK PROFILE

L/B APP DB F/W

L/B

WEB

APIC

HYPERVISOR HYPERVISOR HYPERVISOR

CONNECTIVIT

Y POLICY

SECURITY

POLICIES QOS

STORAGE

AND

COMPUTE

APPLICATION

L4..7

SERVICES

SLA

QoS

Security

Load

Balancing

APP PROFILE

Cisco Confidential 21 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Deploying Applications - The ACI Benefit

Invest Time here:

Define the application communication flow using the new language in the policy

model. All IT teams have a role.

Spend NO time here:

Automatically deploy the policy, fast and consistent, with full visibility.

Define the Application Communication Policies

Provision the policy in the Fabric (fully automatic)

For virtual & Physical workloads including Network Services

DEV/App Teams

Network Teams

Security Teams

Operations Teams

Virtualization Teams

Cloud Teams

Storage Teams

22 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

A Complete System’s View – From the Application down

23 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

OPEN RESTFUL APIS

CENTRALIZED POLICY MODEL

OPEN SOURCE

CONTROLLER

APIC

ACI BUILDING BLOCKS NEXT GENERATION NEXUS—TRADITIONAL NETWORKS

POLICY MODEL

ACI >_ >_

50% SIMPLER CODE BASE

FUTURE PROOF UPGRADABLE

TO ACI

PROGRAMMABILITY AND AUTOMATION

NETWORK VIRTUALIZATION

SUPPORT

RESILIENCY: IN SERVICE PATCHING,

UPGRADE, FAST RESTART

ACI BUILDING BLOCKS FUTURE PROOF—SOFTWARE UPGRADABLE TO ACI

NEXUS 9500 and 9300 INNOVATIONS IN SOFTWARE HARDWARE AND SYSTEM DESIGN

PRICE POWER EFFICIENCY PROGRAMMABILITY PORT DENSITY PERFORMANCE

OPTIMIZED NX-OS

SHIPPING NOW

24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

DEFINING APPLICATION LOGIC THROUGH POLICY

• Simple Changes Remain Simple

2

192.168.10.100 10.10.10.201

Intended IP change

Policy remains the same independent of

end-point change

Changes at any layer of the stack are independent of one another.

Cisco Confidential 25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

ACI: Rapid deployment of Services onto networks with SCALE, security and full visibility

26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

THREE GAME-CHANGING DIFFERENTIATORS

APPLICATION-CENTRIC

POLICY MODEL PHYSICAL + VIRTUAL OPEN AND SECURE

• Operationally Simple

• Lowest TCO

• Zero-touch provisioning

• Health Metrics

• Visibility / Telemetry

• Troubleshooting

• Open APIs / Open Source

• Advanced Security

• 3rd Party Integration

1 2 3

Cisco Confidential 27

APIC

NOV 6th 2013

THE JOURNEY BEGAN ON THE NORTHBOUND

RESULT: BROAD ECOSYSTEM OF PARTNERS EMBRACE OPEN

Cisco Confidential 28

“OPFLEX” SOUTHBOUND PROTOCOL OPENING THE POLICY ENGINE - DELIVERING MULTI-VENDOR INNOVATION

OPFLEX PROTOCOL + ECOSYSTEM

APIC

OPFLEX

OPEN SOURCE Open source OpFlex agent will be

available to anyone

OPEN ECOSYSTEM Broad, growing support including from

hypervisor, network, and L4-7 vendors

OPEN STANDARD

P/V SWITCH ROUTERS L4-7 SERVICES

Co-authors for IETF submission

Cisco Confidential 29

100 150 200 250 300

ACI

Traditional Network

Time (s)

Case Study – Big Data Analytics

Based on common network load and link failure scenarios

Congestion Management

60% 60%

90%

Network

Innovations Dynamic Load Balancing

Dynamic Packet Prioritization

30% reduction

in application

completion time

Network Utilization

30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Business Value from deploying ACI

“Cisco ACI is an open, future-proofed data

center architecture that can continue to

grow as we enhance client services.”

Chuck Crane

Network and Security Architect, Axciom

10-20% Compute and

Storage

Optimisation

58%

Reduce

Network

Provisioning

21%

Reduce

Management

Costs

45%

Reduce Power

and Cooling

Costs

25%

CAPEX

Reduction

“Cisco’s open standards approach makes

ACI even stronger. We conducted testing

on ACI … it fully delivered everything we

expected, and proved to be quite stable

and mature.”

Nik Weidenbacher

Principal Engineer, SunGard

“This will enable Telstra to deliver service

agility, security and performance that our

customers expect from an enterprise

grade cloud.”

Erez Yarkoni

Executive Director, Telstra

Greater

Business Agility

Lower Capital

Expenses

Reduced Costs/

Complexity

Lower Operating

Cost

Resource Optimization

Cisco Open Network Environment - Enabling Fast IT

CISCO ONE PLATFORM Consistent Policy-Based Management and Security

DC

Cisco Application Policy Infrastructure Controller (APIC) Hybrid or

Public

Cloud InterCloud

Fabric

Northbound APIs (ONE DevKit)

WAN

Southbound APIs (OPFLEX, OpenFlow, onePK, CLI)

ACCESS

DC Module Enterprise Module

32 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

What will make Cisco Successful in this Market?

ASICs Software Management Hardware

The only company that can innovate in ASICs & software who really understands networking