applications and solutions · sms vms ums mms wap end-user view technical view reduce opex time to...

Applications and SolutionsWhat the future in Russia and Eastern Europe will look likeDr. Volker Ziegler

Siemens mobile networksMoscow, September 2004

President, Networks Applications and Solutions

© Siemens mobile, September 2004

Apart from the roll-out of a smart network operators can increase ARPU by introducing innovative mobile services

With innovative mobile services operators can

• Increase their data ARPU upto € 2 through multi-media services

• Increase enterprise ARPUup to 70%

• Charge everything they launch

• Secure growth and ARPU through flexible and fast tariff changes

Source: ICM N SM Market AssessmentStatus: August 2004

0

5

10

15

20

25

30

35

40

99 00 01 02 03 04 05 06 07 08 09 10

EUR per month

Data ARPU Voice ARPU

The motto is: If you cannot

charge it, don’t launch it!


The demand for innovative mobile services in Russia and Eastern Europe will increase within the next five years

• Growth mainly triggered by ramp-up of Multimedia Services, Mobile Data, and Convergent Online Charging (leveraging and expanding Prepaid Solutions)

• Croatia, Serbia, Bosnia-Herzegovina, Macedonia, Slovenia, Romania, Bulgaria, Hungary, and Poland grow significantly above EE-average (CAGR: 10,2 %)

Source: ICM N SM MA, August 2004, incl. Service

0

100

200300

400500

600

700

2004 2005 2006 2007 2008 2009

Mio EUR

CAGR:10,2%

020406080

100120140160180

2004 2005 2006 2007 2008 2009

CAGR: 6,9%

Mio EUREastern Europeincl. Russia Russia

IN / Charging Mobile Data Multimedia WLAN


What the future in mobile communication in Russia and Eastern Europe will look like

Busine

ss pr

oces

ses

Prepaid& IN

Media Prov. &

Messaging

WLANSolutions

SIP & IMSSolutions

Location &Presence

ConvergentCharging

Applications &

Content

Mobile & Fixed Networks

Multimedia Solutions

Charging & Control


It is all about seamless user experience and increased enterprise efficiency

Freedom of choice

End-customer expectations

Don't care for the network

Personalized communication

Unleashed potential

Challenges for the Operator

Present a broad variety of best-in-class services along with flexible pricing

Provide services agnostic to networks and technologies

Adapt services to context and user profiles

Support corporate customers' business processes


It can be seen as a leadership strategy for operators to focus on …

Applications and services to generate revenue and increase APRU

Convergent Online Charging to securerevenue

System integration to address sub-scribers’ expectations of a seamless user experience and increased enterprise efficiency


Operators who are already navigating towards 3G can also increase their ARPU by pushing New Multimedia Services

Communication

Information

Entertainment• Info Channel• Information Sharing• Interactive guidance• Collaborative working

• Photo Share• Push-to-Flirt/-Show• Person-to-Person Gaming• Audio and Video Streaming

• Push and Talk over Cellular• Instant Messaging• Picture Chat • Multimedia Conferencing

Multi-MediaMulti-UserMulti-Session


Next generation messaging (NGM) stimulates new messaging revenues by comfortable and simple user experience

Functions

Interface Layer

Data

SMS VMS UMS

MMS

WAP

End

-Use

r Vie

wTe

chni

cal V

iew

Reduce

Opex

Time toMarket

Capex

Messaging today …and tomorrow!!

NG

M a

llow

s si

mpl

icity

…

! ! !

via NGM

click, save , send, buy…

save

via MMSvia Emailvia SMSvia IrDAto MML

pictureshare

???

sendclick


Send immediately messages to one ore more of your peers depending on their presence & availability

Push and Talk & Instant Messaging bind existing and attract new users with community services

PTT

Simply press a button and speak - „Walkie-Talkie“ style

1-to-1 sessions

Chat Group Ad-hoc instant group talk

Instant group talk

Trendsetting options for communities• Kids community loves multimedia chat


Multimedia Streaming and Download allow profitable business with multimedia content

Video E-mail

LiveCam

Games

News/Sports

CONTENT

STREAMING VIEW

Pictures/Sounds

DOWNLOAD

View NOW the goals from

the soccer championship!


Location Based Services increase ARPU by enriching applications with subscriber’s position

tracking

info

safety

mapping

A-GPS high-accuracy positioning opens high-revenue location market

Mobile operators can chose a tailored solution for all their requirements

Low-investment entry solutions are also available for high-accuracy positioning

Future-proof investment through Siemens involvement in standardization

A-GPS compliant to 3GPP & (new) to OMA


Revenuevs. weekssinceintroduction

They can raise the revenues by

Attracting enterprise customers to mobile networks

Example: Netcom MobileCentrex(@vantage)

Driving market expansion with flexible tariffs and loyality programs

Business Case Calculation: Operator to increase revenue with a new tariff model

Operators have different levers to raise revenue with innovativeapplications and solutions

IncreasedARPU withMobileCentrex

020406080

100120140

Avg. Line Business MC@

€ per month

40

70

12070%

1 3 5 7 9 11 13 15 17 19 21 23 25

Introductionof new tariff

Competitorsdo the same

Sustainable competitive advantage

€ per month


for all networks

supports flexible tariffs and loyalty programs

converging prepaid & postpaid

for all charging models

Convergent Online Charging increases the end-customer’s loyalty and revenue


Differentiation

Flexibility and time-to-market

uniform environment for rating, account management, and customer loyalty / bonus programs

multi-layered rating customization

Revenue assurance

real-time systems based on telco grade IT

Investment protection future-proof solution

Cost reduction

converging prepaid and postpaid infrastructure

Market demands for Convergent Online Charging


Customized and comprehensive end-to-end solutions

Competence in system integration

Summary

Fully integrated context-aware multimedia solutions

Convergent Online Charging

Flexible charging for all services, all networks, converging prepaid & postpaid

Multimedia Solutions

Solutions for profitable growthallow fixed and mobile carriers to offer differentiating value add, andleverage applications & content, communication, and business processes

Let’s make it happen!

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