Drupal, Acquia, & FreedomWhy Open Source the Cloud Win13 November 2012Tom Wentworth, CMO, Acquia @twentworth12

Agenda

• Introductions• Why Open Source Wins• Why Drupal Wins• Why the Acquia Cloud Wins• Questions

About MeAbout Me

• Former CMO at commercial-CMS provider, Ektron• 10+ years at CMS pioneer

Interwoven (then Autonomy now HP)• Former spreader of Open Source

FUD• Joined Acquia in December, 2012

Acquia: Open Cloud Platform for Building Extraordinary Websites• Founded in 2008 to provide commercial

support, services, and cloud tools for Drupal

• Private, VC-backed

• Serving over 2400 customers around the world

• Office in Boston, Portland, Washington DC, UK, France, Netherlands, Australia, & India

• 280+ Employees

Why Open Source Wins

Double-click to editOpen Source is Free... Like Puppies are FreeOpen Source is Free... Like Puppies are Free

Top 5 Myths About Open Source

Open Source is just for blogs and simple sites

Open Source isn’t secure

Open Source won’t scale to handle the world’s largest sites

Open Source requires tribal knowledge

Open Source won’t work well with my marketing tools

Market Presence 1,500,000+ sites

Global Adoption 228 countries

Extensive Capabilities 20,000+ modules

Broad Community 800,000+

members

Active Development 17,000+ developers

Drupal is the Largest Open Source Community in the World

Open source, web phenomenon

2X the size of Linux developer community

Open Source is the Innovators Solution

• Technology moves too fast for companies

• Companies want the freedom to innovate

• “Roadmap Prision”

• Shorter innovation cycles

• Faster time to market via assembly of modules

• More flexibility .. Want a slightly different behavior … you can ameliorate a module yourself or with a partner

• Better total cost of ownership

Why Drupal Wins

Inside ManyLarge Organizations, the Web Is Broken

Inside ManyLarge Organizations, the Web Is Broken•Disparate systems

•Duplication of content

•Fragmented experiences

•High cost to manage

•Not scalable

Customer demand integrated experiences!

Drupal Delivers Rich, Integrated Experiences

Drupal Adoption in Key Verticals

5

11

71

3

130

2

of the Big 6 US media companies

of the top 18 US media brands

of the top 100 universities worldwide

of the top 3 global music companies

nations using Drupal for gov’t websites

largest global pharmaceutical companies

Momentum in high tech, healthcare, financial services

2006200620062006

2007200720072007

2011201120112011

Your CMS is Old

This is when your CMS

Was probably Built

iPhone 1.0 was released

HTML 5 / CSS 3

Facebook was released to universities

1998 - 1998 - 20052005

1998 - 1998 - 20052005

Drupal is Modern

Architecture to rapidly “assemble” experiences from building-blocks instead of code sites from scratch.

Drupal core Drupal + recommendedmodules

Solution Distributions

Flexible, Open, Best of Breed

Integrated content store (local + aggregation)

SocialFB/Twitter

Primary site

Email campaign

Videoportal

Mobile application

Community site

Measurement and reporting

Rich media assets User generated content

Marketing automation

CRM Feeds

Truly Agile Marketing

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with

Pinterest integration

Why Acquia & the Cloud Win

[start!]

[enterprise deployment]

Cloud Service Platforms for Rapid Deployment

Learn

Build

Deploy

Managed Drupal Cloud Platform

• One vendor for entire Drupal stack

• Drupal tuned runtime environment

• Single server or highly available, fully redundant architecture

• Burstable, elastic resources

• Automated monitoring

• TRUSTe Certified

Served 143 terabytes

Delivered 11 billion requests

In December, we:

ServerConfiguration

Single server HA server clusters

UptimeRequirements

Can tolerate some downtime

99.95% or better

Support Needs Application self-service & infrastructure support

Comprehensive white glove support

Sites per Server One or more separate sites

Single site or multi-site

Target User Site developers Site owners

Deploy

OpenSaaS Deployment Platform•OpenSaaS•No software•No lock-in•Turnkey site rollout•Enterprise multi-site management

Websites Without Boundaries

Grow your site with:•Custom modules•Custom code, plugins•Integration with 3rd party API’s

Grow your site in Drupal Gardens

Acquia manages code, Drupal stack & hosting

Acquia manages Drupal stack &

hosting

[start!]

[enterprise deployment]

Enterprise-class 24x7 Support

Learn

Build

Deploy

Operate

Acquia Network Ultimate Drupal Site Management Solution

Knowledge

ToolsSupport

Operate

“Answers I need...”

800+ Articles

1000+ FAQs

500+ Podcasts, Webinars and Videos

and more to come!

Acquia Network Marketplace Add-ons

Drupal application management

Drupal SEO configuration

Powerful search, as a service

Drupal Application Management

• Checks 100+ Drupal specific settings

• On-demand scoring

• Visibility across multiple sites

• Personalized real-time notifications

• Best practice recommendations

Analysis of SEO Quality

• Checks 20+ SEO specific settings

• Dynamic analysis based on:

- Page structure

- Ability to find and crawl website

- User experience on site

- SEO best practices

Enterprise-class 24x7 Drupal Support•Experienced Drupal customer support specialists•Reactive & proactive support•SLA based response time•Server management

Community COMMERCE

Acquia Product Offerings

Content

Enterprise Site FactoryDrupal Gardens

Managed DeploymentsAcquia Cloud

Drupal Management SuiteAcquia Network

Drupal Training

Professional Services

Drupal Powers Digital Democracy

Humana Healthy BehaviorsHumana created My Well Being

as a destination to help build their brand and attract & retain customers

Users register to access an interactive assessment, receive targeting content based on their interests, and get access to special members-only perks

Integrated with Omniture and SiteCatalyst, MailChimp, and a unique “customer master” that allows for lead management and customer analysis

Demo

Questions?