apposing creds
TRANSCRIPT
THE MOBILE INNOVATION AGENCY
CLIENT CREDS DOC
OUR PROCESS
WHO WE WORK WITH
Nestlé little changesmaking a big difference!The Brief
“Small changes make big differences” This is the belief behind Nestlés ‘Choose Wellness’ campaign which is movement for a healthier Middle East. We were tasked with creating an app that gives you the motivation to make the small changes happen.
The Solution
Using the app we made it easy for you to see how you can Eat Healthier, Move More andLive Better. There’s our Nestlé 21 day meal planner and ways to help you count all those little steps you take to help you to balance your food intake, be active and lead a healthier life.
The Outcome
With obesity becoming a notable health issue as acknowledged by the World Health Organisation, some argue it is in part due to sedentary lifestyles becoming more common place.
FEATURED IN THE MIDDLE-EAST APP STORE
IN ‘BEST NEW APPS’
Logo
The Brief
One of Europe’s largest retailers came to Apposing with a plan to help users manage their tariff. Unlike other offerings from networks, they wanted live data taken from the handset itself, and offer users information that could be used when buying their next tariff.
The Solution
Apposing designed and developed a handy new mobile app for Carphone Warehouse which allows users to take full control of their tariff. ‘Bill Angel’ will monitor the user’s call, text and web use, updating the easy to use interface with live results.
The Outcome
Across all major platforms, users get handy charts and graphs detailing which applications are eating up their data allowance or which day of the week they send the most texts. ‘Bill Angel’ also sends users a push notification when they’re nearing their limit.
Take control of your tariff!
400,000+DOWNLOADS ACROSS
ALL DEVICES
Taking sofa retailing to another level!
The BriefCSL came to Apposing with a challenge. How can technology take buying a sofa to another level? As one of the UK’s largest sofa retailers, they wanted to expand into the iPhone market and capture the potential revenue of the busy Christmas period.
The SolutionApposing designed and developed a unique augmented reality app that would allow users to see every CSL sofa in their own room. Users would then be able to take a picture and share to social network sites.
The OutcomeDeveloped and released on a strict time schedule, the CSL app was released to much publicity just before Christmas 2011. Over the Christmas period it reached the Top 10 of the Lifestyle category and achieved more than 50,000 downloads within a month.
250,000+
3.3% SALES INCREASEATTRIBUTING TO MULTI £M EXTRA REVENUE
DOWNLOADSSINCE CHRISTMAS 2011
MASSIVE USER ENGAGEMENT AND RETENTION
Persil WhitenessThe Brief
Persil presented us at Apposing with a task. They needed an app to emphasize how effective their products are at maintaining the whiteness of the clothes and to show users how efficient both Persil and Persil
ultimate are at removing tough stains from clothes.
The Solution
We used the iPhone’s camera in order to show users how effective the products are on the clothes they currently own, allowing them to visualize how successful the Persil products are. With the user’s image, the app conducts a ‘whiteness test’ to show how much the whiteness of the clothes deteriorate over a period of washes, and compare how much of the whiteness is preserved when using Persil’s various products during washes. Lastly, a stain removal function is built into the app, allowing the users to compare how effective each
product is at removing stains from their white clothing.
The Outcome
Persil loved the app, which was developed for iOS and was created as a prototype for research and development, of which we are now working on a full version.
Christmas went with a boom at Nandos!
The Brief
We were tasked with developing a Nandos themed Christmas experience, incorporating the traditional ‘cracker pull’, jokes, games and cutting edge mobile technology.
The Solution
Using the device accelerometer and Bluetooth connectivity, the Nandos Crackalaka Boom app allows users to physically pull their phones like a Christmas cracker. Waiting inside are Nandos themed jokes, a tile puzzle game and the very popular ‘North Pole-aroid’ feature that allows users to play festive dress-up before sharing a photo to social media.
The Outcome
Developed for iOS and Android, the app was downloaded over 30,000times over the Christmas period. 30,000 DOWNLOADS
over Christmas period alone.
JoinSAM
The Brief
Join SAM is designed to help families and young children earn and save money through an educational, easy to use and fun experience. Apposing was tasked with developing an app that needed to be slick, fun, attractive and secure.
The Solution
Money can be deposited into the Join SAM account via credit or debit card. Users place this into ‘moneyboxes’ for their savings with goals attached to each one, such as £100 for a new bike, or £50 for a new PlayStation game. Users can earn badges by completing challenges and parents can challenge their children to clean the dishes or finish all their homework in exchange for financial reward. Money can also be withdrawn from the account - hopefully once goals have been reached!
The Outcome
The app will be available for download from the App Store in November 2014.
Sofaworks Gogglebox ‘Gogglebooth’ app
The Brief
Sofaworks wanted an app that could be used alongside their new ‘gogglebooth’ campaign that is featured in various Sofaworks stores throughout the country. The app needed to be interactive and also
promote the show Gogglebox on Channel 4.
The Solution
The app we have created was designed and developed to entertain users by testing their knowledge on a Gogglebox themed quiz, featuring questions related to the show. The quiz would reward all participants with a free prize simply for taking part. To share their experience with friends, we have presented users with the option to take a photo of themselves imitating ‘Neal the sloth’ and upload their
photos to social networks, using #sofasloths.
The Outcome
The app has been created on a tight schedule for use alongside the ‘Gogglebooth’ campaign, which will feature in many Sofaworks stores in the country.
MyIFB The official app for the International Festival for Business 2014
The Brief
The International Festival for Business (IFB) 2014 is the largest global concentration of business events during 2014. The 50-day festival runs across 7 weeks in June and July and will attract business delegates and trade intermediaries from around the world.
The Solution
We were tasked with creating the MyIFB app to enhance the delegate experience. The app allows delegates to view all events, build a personal itinerary, plan journeys with estimated drive/walk times to venues, view profiles, connect and chat to other members for networking and much more.
The Outcome
One of the main features we introduced to the project was the use of Estimote iBeacons that were then embedded in every venue. These low frequency Bluetooth devices allowed us to send contextualised push messages to delegates and also automatically log the attendance of delegates at events around the city.
We also implemented a virtual handshake, allowing app users to exchange contact information for future business opportunities by shaking their phones together like a handshake.
iOS and Android app to modernise Revival Books
The Brief
Revival Books required native iOS and Android apps for their subsidiary brands We Buy Books and We Buy Games to modernise the way their customers traded in unwanted items for cash.
The Solution
Apposing designed and developed the app for both brands to allow users to scan unwanted CDs, books, DVDs and games using the camera on their device. Users are given a price for each item and can arrange completion of their transaction directly from their smartphone, even if they’ve never used the service before.
The Outcome
The apps for both brands will launch on iOS and Android in early June 2014.
Azure CollectionAn app to introduce you to the worlds finest hotels
The Brief
Azure Collection required an iPhone and iPad app for their sales staff to use when discussing holiday options with clients. However, they also wanted the app to be used by direct clients.
The Solution
Apposing designed and developed the universal iOS app that enables sales staff and direct clients to make wish lists of places to visit and send enquiries direct to Azure Collection. The app displays the beautiful imagery and videos of the amazing destinations available from Azure Collection around the world.
The Outcome
The app has modernised the main sales channel at the company, as well as reducing cost and required staff resource in producing physical brochures.
The Brief
As part of a complete re-brand, Chester Zoo challenged Apposing to design an iPhone app that would enhance the visitors’ experience as well as being fun and educational.
The Solution
Apposing suggested an app that would allow visitors to plan their day around the events happening at the busy park using GPS and push notifications, alongside an interactive map which enables visitors to learn more about the animals they visit.
The Outcome
The app will form an invaluable part of the visitor experience when the zoo re-launches later this year. Guests will discover more and miss nothing as technology helps them get closer to nature.
Chester Zoo roar into the app market with Apposing.
AirClaim App & WebserviceDelayed travellers can make instant claim with AirClaim
The Brief
Airclaim automatically monitors your flight from your own device and issues alerts when gates open, boarding, final call and when you can instantly claim compensation at the touch of a button if your flight is delayed, diverted or you are refused boarding.
The Solution
Our bespoke air travel app allows the user to monitor any commercial flight and will alert the user to real time delays, diversions and cancellations using our unique My Departure Board feature. Simply scan your boarding pass or manually input a flight code and we do the rest. If your flight originates from within the EU and is delayed over 3 hours we shall issue you a special alert allowing you to claim compensation at a touch of a button. No forms to fill in, no paperwork in the post, it really is that simple and under EU 261/2004 you may be entitled to compensation of up to €600 per passenger.
Developing the future of connectedapps.
The Brief
Our ability to blend striking design with pioneering de-velopment led the BBC straight to us. They had a simple question: ‘How could apps communicate with each other more efficiently?’
The Solution
Apposing developed four key user-models that demon-strated how apps can communicate using ‘deep links’. These apps not only communicate between iOS devices, but also from iOS to Android and vice-versa.
The Outcome
The user experience and solution were designed and developed by Apposing in under a month with outstand-ing results. The BBC were so impressed they plan to work with Apposing again.
Apposing kinects Unilever and it’s users through technology.
The Brief
Global giants Unilever came to Apposing to see how technology could help them better understand their customers and further strengthen their brand.
The Solution
Using Microsoft Kinect, Apposing suggested a fully interactive and responsive environment, where the habits of users can be monitored and used to develop better products.
The Outcome
Unilever not only loved the idea, but the product, designed and built by Apposing, will enhance their product research and development for years to come.
Interactive multi-platform web app for ACC Liverpool
The Brief
ACC needed a way for brands to create their own identity and place an app into the hands of visitors. The challenge? Every visitor will have a different smart phone.
The Solution
Apposing envisioned a mobile web app, accessible from any internet-enabled smart phone. Each exhibitor, be it 02 or BBC, would be able to customise the look and feel of the app.
The Outcome
The interactive multi-platform web app for conference and exhibition space allows brands to make the app their own while providing an invaluable aid to the experience via the Apposing designed custom-management system.
The Brief
Business Improvement Districts are a powerful tool for directly involving local businesses in local activities and allow the business community and local authorities to work together to improve the trading environment. Liverpool BID Company tasked Apposing with creating a mobile platform that will allow residents and visitors of Liverpool to experience the best of what the city has to offer.
The Solution
Utilising the best of modern mobile technology, Apposing created an app that is simple to use and ensures users see and do the best of Liverpool. The app can be filtered across several categories including health & beauty, food & drink, culture & entertainment, allowing users to choose what the see. Content includes the best vouchers, discounts, events and trails in the city. The app is supported by a responsive website and powered by a CMS, which includes custom built analytics software for the client to see which offers are proving most successful and how users are engaging with the app.
The Outcome
The app has been a great success and at the time of writing has been downloaded over 5,000 times and engaged over 200 businesses.
ThIS Liverpool
The BriefSkipton Building Society recently hired Apposing as digital partner, tasking us with developing a long term mobile strategy to enhance customer experience in and out of branches. The original scope of work will see long term research and strategic planning, alongside continuous iterations of a suite of mobile apps until at least 2017
The SolutionTo start work, Apposing are leading workshopswith Skipton staff and customers to inform future developments. In parallel to this, we are working as an innovation lab to show how technology could be adopted in the ‘Skipton branch of the future’ and developing a series of apps for use during in-branch conversations with customers, focussed around retirement planning and mortgages. In 2015, development of the first Skipton customer app will commence. Further developments will be informed by the outcomes of the continuous research and future marketing campaigns.
The OutcomeWork with Skipton began in November 2014 — check back for outcomes in the near future!
Skipton Building Society
The BriefCreate an app that helps students in the Sefton area plan routes to further education, work and other activities through sustainable travel options such as public transport, bike and by foot.
The SolutionApposing created and ran a series of interactive workshops with Sefton students that focused on app features, user journeys, wire framing, design, naming and marketing. The workshops ensured that the final app remained relevant to its 15-18 year-old target audience, as well as being accessible to young people with learning and physical disabilities. The final list of mobile features as decided by the participating students were: Plan Journey, My Places, Facilities, and a Profile which monitors your daily activities.
The OutcomeRelease across iOS and Android platforms, with the Sefton students making a major contribution to the final app and to reducing their carbon footprint. A launch event with schools is scheduled for early 2015.
Sefton Travel App
