DISCOVER.    PLAY.    WIN.  

 Appprix   is   a   unique   and   compe11ve   pla4orm   for   discovering   cool   mobile   games,   playing  tournaments  and  winning  real  cash  rewards,  vouchers  and  more.      

APPPRIX    

 

Developers    

•  Host  tournaments  with  cash  rewards,  vouchers  and  more  

•  Drive    engagement,      reten1on,  and  mone1za1on  

•  Get  your  game  discovered  &  earn  a  valuable  user  base  

 

Brands    

•  Get  targeted,  engaged,  and    valuable  users  on  mobile  phones  

•  Improve  brand  loyalty  and  likability  

 

Gamers    

•  Play  free  tournaments  •  Compete  against  your  

friends  and  other  players  •  Win  cash  rewards,  free  

recharges,  and  vouchers  

Bringing  tournaments  and  cash  rewards  to  mobile  games.    

 Who  is  it  for?  

   

APPPRIX  

SUPER  CRICKET  –  CASE  STUDY  Popular  Android  game,  ‘Super  Cricket’  drives  engagement  &  

retenRon  using  Appprix  

PROBLEM  Super  Cricket  is  an  easy  to  play  but  difficult  to  master  one-­‐touch  game.  Despite  spending  a  lot  of   1me   and   energy   developing   and  marke1ng   the   game,   Piggy   Pop   Studios   were   finding   it  really   hard   to   get   substan1al   number   of   users   and   even   harder   to   retain   their   exis1ng   user  base.  The  game  wasn’t  doing  very  well  in  the  following  aspects:  

On  being  referred  by  a  fellow  game  developer,  ‘Piggy  Pop’  studio  decided  to  try  Appprix  SDK  for  boos1ng  the  engagement  and  reten1on  in  their  game.  

   • Piggy  Pop  Studios  integrated  Appprix  SDK  and  decided  to  host  tournaments  in  their  game  to  test   the   impact   of   compe11ons   on   a   user’s  engagement  level  within  the  game.    •  Upon  assessment,  Appprix  suggested  hos1ng  7   short   tournaments   (dura1on   2-­‐5   days)  between  November  10  and  December  30.  

APPROACH  

APPPRIX  FOR  GAME  DEVELOPERS  

PROCESS  for  a  Game  Developer  

Download  and  Integrate  SDK  

Login  to  Appprix  Dashboard  

Configure  and  launch  

tournament  Viola!  

Hos1ng   tournaments   and   distribu1ng   real   rewards   in  mobile   games   is   a   breeze  with  Appprix.  Developers   get   access   to   an   admin   panel   from   where   they   can   configure   and   launch  tournaments.  The  developer  gets  to  choose  the  tournament  name,  desired  dates,  prize  money,  target   countries   and   view   all   the   stats   related   to   tournaments.   Once,   successfully   configured,    Appprix  handles  the  en1re  tournament  hos1ng  and  gra1fica1on  mechanism  for  the  users.  

APPPRIX  FOR  GAMERS  

PROCESS  for    Players  

Download  the  game  you  want  to  

play  a  tournament  in  

 ParRcipate  for  free  with  a    single  

click  

Play  as  many  Rmes  as  you  want  to  score  your  best  

WIN    MONEY!  

Assessment  Period                            :    51  days  (November  10,  2014  to  December  30,  2014)  No.  of  Tournaments                                :    7  Tournaments  across  a  span  of  51  days  Total  Tournament  Days                    :    24  days  Total  Non  Tournament  Days        :    27  days    

Total  Game  Sessions  Per  Day  

Total  Score  Posts  Per  Day  Daily  AcRve  Users   Average  Score  Posts  

Per  User  

KEY  METRICS  ANALYSED  

ANALYSIS  

•  As  expected,  the  moment  gamers  saw  cash  prizes  being  given  out,  a  humungous  increase  in  the  total  number  of  sessions  and  average  score  posts  per  user  was  recorded.    

•  Not  only  did  players  kept  coming  back  to  the  game  as  high  as  10  1mes  a  day,  they  even  started  invi1ng  their  friends,  and  bragging  about  their  scores  on  social  media  bringing  a  significant  number  of  new  installs  to  the  game.    

•  With  a  series  of  regular  tournaments,    the  game  witnessed  a  constant  increase  in  the  number  of  downloads,        par1cipants,  and  score  posts  resul1ng  in  an  a  significant  boost  in  Ad  revenue  other  than  engagement  and  reten1on  for  the  developer.  

58  

128  

237  

527  

0  

100  

200  

300  

400  

500  

600  

November  13  &  14  (Tournament  1)  

November  19  &  20  (Tournament  2)  

1  Day  Before  Tournament   Tournament  Day-­‐1  

 

 

As  soon  as  the  tournaments  started,      total  sessions  per  day  sky-­‐rocketed  with  an  increase  of  over  300%  as  compared  to  the  previous  day.    This  trend  con1nued  in  each  of  the  seven    tournaments.   Ga

me    Sessio

ns    

INSTANTANEOUS  SPIKE  IN  GAME  SESSIONS    

RESULTS  (1/4)  

707.6  

1021.4  

Total  Game  Sessions  Per  Day  (Average)  

Non-­‐Tournament  Days   Tournament  Days  

45  %    Growth  

 

   

GAME  SESSIONS  SURGE  ON  TOURNAMENT  DAYS    During  the  51  day  assessment  span,  overall  engagement  of  the  game  was  recorded  45%  higher  on  the  tournament  days  as  compared  to  non-­‐tournament  days.    

RESULTS  (2/4)  

     

DAILY  ACTIVE  USERS  GROW  PROGRESSIVELY      Not  only  did  engagement  &  reten1on  shot  up  during  the  tournament,  but  con1nued  to  do  so  even  aaer  the  tournament  as  as  more  and  more  users  started  playing  and  prac1cing  regularly  for  upcoming  tournaments.      

530   492   530  

884   869  938  

790  

990  1070  

0  

200  

400  

600  

800  

1000  

1200  

Dec    20  

Dec    21  

Dec    22  

Dec    23  

Dec    24  

Dec    25  

Dec    26  

Dec    27  

Dec    28  

 No.  Of  Daily  Ac1ve  Users  

Before  Tournament  

During  Tournament  

Aaer  Tournament  

 Tournament  6:  December  23  –  25,  2014    

RESULTS  (3/4)  

Daily  Ac1ve  Users  

 

 STEADY  AND  UNIFORM    GROWTH  IN  TOTAL  SCORE  POSTS  PER  DAY  

   Along  with  an  increase  in  DAUs,  Total  Score  Posts  Per  Day  also  kept  growing  steadily  establishing  las1ng  effects  of  tournaments  on  game’s  engagement  and  reten1on.  

   

2500.3  3500.2  

8240.5  

9723.4  

11604  

15481.6  16812.3  

Tournament  1  

Tournament  2  

Tournament    3  

Tournament    4  

Tournament  5  

Tournament  6  

Tournament    7  

Average  of  Total  Score  Posts  Per  Day  

RESULTS  (4/4)