appreciating effective business communicationarunk.com/pdf/presentations/mba sem 2/chap1.pdf ·...
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![Page 1: Appreciating Effective Business Communicationarunk.com/pdf/Presentations/MBA Sem 2/chap1.pdf · Corporate Cultures. 3. Communicating Effectively. Communication Process Sender Has](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87b3305fbe730402192adf/html5/thumbnails/1.jpg)
Appreciating Effective Business Communication
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Structure
1. Business Communication 2.0
2. Recognizing Effective Communication
3. Communicating Effectively
4. Mind of Audience
5. Using Technology
6. Ethical Communication
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1. Business Communication
2.0
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Benefits of Effective Communication
• Stronger decision making and faster problem solving.
• Earlier warning of potential problems.
• Increased productivity and steadier workflow.
• Stronger business relationships.
• Clearer and more persuasive marketing messages.
• Enhanced professional images for both employers and companies.
• Lower employee turnover and higher employee satisfaction.
• Better financial results and higher return for investors
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Forms of Communication
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Communication Patterns
• Formal Communication Network
– Downward
– Upward
– Horizontal
• Informal
– Grapevines flourish when employees
don’t receive information they want or
need.
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Communication Patterns
Horizontal
Downward
Grapevine
Upward
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Formal Communication Network
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2. Recognizing Effective
Communication
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Features of Effective Communication
• Provide practical information.
• Give facts rather than vague
impression.
• Present information in a concise,
efficient manner.
• Clarify expectations and
responsibilities.
• Offer compelling, persuasive
arguments and recommendations.
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What Employers Expect
Organizing Ideasand Information
Presenting Coherentlyand Persuasively
Listening EffectivelyCommunicating with
Diverse People
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What Employers Expect
Using CommunicationTechnology
Mastering High-QualitySpeaking and Writing
PracticingBusiness Etiquette
Communicating Ethically
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Unique Challenges of Business Communication
• Globalization and Diversity
• Information Value
• Pervasiveness of Technology
• Reliance on Teamwork
• New Corporate Structures
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Globalization and Workforce Diversity
Communication
Challenges
Communication
Opportunities
Products and Markets
Business Partnerships
Employees and Executives
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Increasing Value of Business Information
Knowledge Workers
Competitive
Insights
Regulations
and Guidelines
Customer
Needs
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Pervasive Technology
Communication
Continuous Learning
Competitive Advantage
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Reliance on Teamwork
Full-Time Assignments
Temporary Projects
Communication Issues
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Evolving Organizations
Tall Structures
Flatter Structures
Flexible Structures
Corporate Cultures
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3. Communicating
Effectively
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Communication Process
Sender
Has an Idea
1
Sender
Encodes the Idea
2
Sender
Produces Message
3
Audience
Decodes Message
6
Audience
Receives Message
5Sender
Transmits Message
4
Audience
Responds to Message
7Audience
Provides Feedback
8
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Communication Barriers
• Noise and Distractions
• Competing Messages
• Filtering of Messages
• Channel Breakdowns
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4. Mind of Audience
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The Mind of the Audience
Receiving
Decoding
Responding
Business Messages
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Increase Effectiveness
Emphasize
Familiarity
Practice
Empathy
Design for
Compatibility
Consider
Expectations
Ensure
Ease of Use
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How Decoding Happens
Language Issues
Cultural Issues
Thinking Styles
Individual Beliefs
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How Respond Emerges
Memory
Ability
Motivation
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How Shared Experience Affects Understanding
The more that two people or two groups of people share
experience personal professional, and cultural more likely
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Minimize Distractions
Use Common Sense
Practice Courtesy
Respect Differences
Insulate Yourself
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Minimize Distractions
Limit Messages
Prioritize Messages
Recognize Feelings
Anticipate Reactions
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Audience-Centered Approach
Focus on the Audience
Care About the Audience
Learn About the Audience
Relate to the Audience
The “You” Attitude Emotional Intelligence
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Build Communication Skills
On-the-Job
Training
Communication
Classes
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Giving and Responding to Feedback
Constructive Feedback Destructive Feedback
Process
Focused
Outcome
Focused
Personal
Attacks
Unclear
Guidelines
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Observe Business Etiquette
Respect
Courtesy
Common Sense
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5. Using Technology
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Benefits of Effective Communication
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Using Technology
• Four Page Photo Essay on page 20-
23
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6. Ethical Communication
Ethical Principles
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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 1 - 38
Ethical Communication
True in Every Sense
Includes Relevant Information
Not Deceptive in Any Way
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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 1 - 39
Unethical Communication
Unethical Practices
PlagiarismSelective
Misquoting
Misinterpreting
Numbers
Distorting
Visuals
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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 1 - 40
Ethical Dilemmas vs. Lapses
Ethical Dilemma
Stakeholders
Conflicting Loyalties
Difficult Tradeoffs
Ethical Lapse
Business Pressures
Illegal Choices
Unethical Choices
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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 1 - 41
Ethical Communication
Policies and Structures
Individual
Employees
Corporate
Management Code of Ethics
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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 1 - 42
Legal and Ethical Behavior
Promotions
Contracts
Employment
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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 1 - 43
Legal and Ethical Behavior
Intellectual Property
Financial Reporting
Defamation
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Ethical Principles
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Ethical Principles• Golden rule: Do unto others as you would
have them do unto you
• Immanuel Kant’s categorical imperative: If an action is not right for everyone to take, then it is not right for anyone
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Ethical Principles• Descartes’ rule of change: If an action
cannot be taken repeatedly, then it is not right to be taken at any time
• Utilitarian principle: Put values in rank order and understand consequences of various courses of action
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Ethical Principles• Risk aversion principle: Take the action
that produces the least harm or incurs the least cost
• Ethical “No Free Lunch” rule: All tangible and intangible objects are owned by creator who wants compensation for the work
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No Free Lunch RulePlease find something which you are receiving butyou have not paid for that or you feel that thepayment is far less as compare to the valuereceived.
Now find a way to pay.
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Key PointThere is no right way to do a wrong thing.
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Key Point – Story of Laddoos
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Key Point - Story
• Wanted to buy 120 pieces.
• Price of Ladoo Rs. 12 per piece.
• 4 Packets of 30 each. Took Long.
• Now boy started weighing Packets.
• Baffled me with Rs. 1440.
• Interrupted. No cognizance.
• Total weight 3.75 Kg.
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Key Point - Story
• Shopkeeper Demanded Rs. 1350.
• HOW?
• Rs. 360 per Kg. (3.75x360).
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Key Point - Story
• Total weight 3.75 Kg.
• Shopkeeper Demanded Rs. 1350.
• HOW?
• Rs. 360 per Kg. (3.75x360).
• Assume weight as 4.25 Kg.
• Can you demand Rs. 1530?
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Rajpoot Dhaba on Varanasi RoadRajpoot Dhaba - people may go without paying but their needs must be fulfilled.
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Questions
6