apps and apis for brands-the new creative by oren michels
Post on 18-Oct-2014
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Oren Michels, CEO of Mashery, came by Anthem Worldwide's digital digs in NY to brief on the state of APIs and discuss "The New Creativity" that apps and an open API ecosystem represents for businesses and brands.TRANSCRIPT
AppsAPIs & Syndication
Creativity in the Post-Website Era
Oren MichelsCo-Founder & CEOMashery
#sxswapis
The end of “Interneting”
Wherever, whenever
Web 1.0
Web 2.0
What is creativity?
Generate or recognize ideasalternativespossibilities
solve problemscommunicateentertain
Perspective
New Possibilities
New Possibilities
Creativity without Utility
what’s not new?
Be where your customer is
\Utility
what’s new?
Ubiquitous Connectivity
Mobile vs. Portable
Tactile
Tactile
Location Context
so what do you do?
Repurposing the Internet is not the
Answer
Apps Grant Wishes
Apps Grant Wishes
App-sized portions
great standalone apps
New models & Interactions
Apps come from APIs
Customer Profiles
Mapping
Media
DataDigital Assets, Such as...
Catalog/Inventory
Data Layer
Logic Layer
Add toCart
Register
Search
LogicThings that Happen, Such as...
Buy
Data Layer
Website
PresentationWhere Things End Up, Such as...
Mobile App
Data Layer
Logic Layer
www.
Data Layer
Logic Layer
www.
Internal developers build web apps accessing data and logic.
Maybe even a mobile appor two...
API Layer
Data Layer
Logic Layer
www.
usa today
• very little traction in website era
• lots of traction in post-website era
who owns location?
mashery/4square
• web 2.0 conference hack
• location owners no longer own/control their location
• crappy beer in circus mashimus lounge
What kind of brand are you?
so creativity has the same goal. just different
tools