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Apps for All Building an Application-Centric Network John Donovan Chief Technology Officer AT&T, inc.

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Page 1: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Apps for AllBuilding an Application-Centric Network

John DonovanChief Technology OfficerAT&T, inc.

Page 2: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

The Application-Centric Network

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Page 3: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Wireless Data Growth at AT&T

6,732% growth over 13 quarters

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3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09

Page 4: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

HSPA Customers(Millions of customers)

AT&T is the Network of Choice

28.6

12.4

5.12.3 2.1

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AT&T NTT DoCoMo O2 UK Vodafone UK

Source: GSMA, Aug 2009

AT&T has 21 percent of the world‟s HSPA customers

SK Telecom

Page 5: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

2009 National Voice Quality(Composite Quality Index)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

** GWS drive test results

Major Wireless Initiatives Delivering Results

Page 5

Strong Operational Performance

• Overall, AT&T is performing well and delivers the nation‟s fastest 3G network

• Third-party drive tests show 98.68% call retainability**

Focus on New York City and San Francisco

San Francisco

• Added 850 new carriers to increase 3G capacity

• Added 6,500 T1s to ease congestion

New York City

• Added 900 new carriers to increase 3G capacity

• Added 7,000 T1s and 238 DS3s to ease congestion

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Nov. 2009

3G Dropped calls 1.08% Down 17%

3G Blocked calls 1.01% Down 19%

Network-driven churn

0.25% Down 18%

YoYImprovement*

* Nov. „08 to Nov. „09

Up 29%

Page 6: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

HSPA 7.2 Deployment: Nation’s Fastest

3G Network Getting Faster

Page 6

AT&T’s 3G Cell Sites Enabled with HSPA 7.2 Nationwide

• Generally improves consistency in accessing data sessions

• Prepares the network for faster speeds

• Increases network efficiency

Aggressive Backhaul Program Underway• Fiber optic and Ethernet connections to cell sites

• First 6 markets in progress: Chicago, Dallas, Houston, Los Angeles, Charlotte and Miami

• Expect majority of mobile data traffic will be carried on fiber-based backhaul by end of 2010

• Prepares the network for future LTE deployment

Supports Best Overall 3G Experience for Customers

• As backhaul connections are complete, 7.2 software supports doubling of peak theoretical speeds

• AT&T has millions of customers who will immediately benefit; more than a dozen devices, including the iPhone 3GS, are already enabled with HSPA 7.2 capabilities

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Page 7: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Scaling LTE with Device Availability

Number of LTE Devices (in millions)

0 2 19 34 80173

287

449

592

810

1,097

1,431

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

AT&T Trials

AT&T Commercial Deployment (planned)

Source: Ovum mobile device forecast 2008; Booz & Company

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Page 8: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Proliferation of App Stores

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Page 9: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Building a World-Class

Application Ecosystem

Applications

Developer Support

Development Platforms

Device, Service, Network APIs

Cloud Infrastructure

Core Voice and Data networks

Customers

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Page 10: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

AT&T Service Delivery Approach

Core Network Capabilities: Voice & Data Network

Platform CapabilitiesApplication Enablers and APIs

Apps/ServicesCreating Intelligent Services

UX/Clients

Customer Experiences

Computing InfrastructureHosting, Computing, Storage

Developer Program

APIs

Apps Layer

APIs

APIs

Core Network Integration

• Applications “Development Factory” • Application Enablers• Mobile Platform• Widgets• Developer Program

Cloud Layer• Hosting

• Computing

•Storage

•Tools/Support

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Page 11: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Feature rich routing

Supporting applications and services

Scalable40G core

Scalable IP Core Network

Increasing capacity, resiliency and reach

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Page 12: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Defining the Cloud...

Provides customers…

Business Improvement, Speed of Deployment, Scalability, Pay-per-use

Options

Enables AT&T to develop a portfolio of

service offerings

AT&TState-of-the-art Data Centers

Vast Networks

Cloud Services

• Business or consumer services delivered and consumed over the Internet in real time

• Provides application enablers to developers

Cloud Computing

• Includes all elements of the full “stack” of IT and network products and supporting services.

• Enables the development, delivery and consumption of cloud services.

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Page 13: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

New Tools for Developers

Parlay X Compliant Web Services APIs

• RESTful APIs for location, SMS, MMS and WAP push

• Planned availability in late 2010

• Retrieve location of AT&T subscriber

• Send SMS messages

• Send MMS messages

• Send WAP push messages

• Discover device capabilities

Lightweight APIs

Sandbox for APIs • Fast onboarding – hours, not days

• Planned availability in 2Q 2010

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Page 14: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

AT&T Innovation Lab and CentersNext phases of developer support

Atlanta

Virtual Innovation

Lab

Phase 1

Phase 2Planned Innovation

Centers

Innovation Center West

Innovation Center East

3G 4G RF

Core Components

Development, Test & Demo Areas

Executive Presentation Rooms

AT&T Virtual

Lab

Speech LabConvergence

Lab

Billing & Information

ServicesIMS Lab

Application Components

IMS Core

Packet Core

Voice Core

Core Components

Phase 1

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Page 15: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Roadmap for Developers in 2010

Sandbox

High Level Project Milestones

Address Book API

Available

Services

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RESTful APIs for LBS and Messaging

Speech Beta in the Cloud

Messaging and LBS Services

OneAPI compliant Web Services for SMS, MMS, LBS

WAP Push, Device Capabilities, Cloud Storage, Cloud Compute

Social Networking, Presence, User Content Management

Voice Services APIs, Customer Profile

2010 2011

Page 16: Apps for All - AT&T · PDF fileApps for All Building an ... ** GWS drive test results ... delivers the nation‟s fastest 3G network •Third-party drive tests show 98.68% call retainability**

Apps for AllBuilding an Application-Centric Network

John DonovanChief Technology OfficerAT&T, inc.