“APPS - The Craze and Phase -Boon and Bane” By Raina Dubey

Sources: PTI, Business Standard, Statista

Native Apps

Web based Apps

Hybrid Apps

Ease of Access

Reduced cost of

acquisition

Integrated Functionalitie

s

On the go

Why there is a rise in the Apps usage (Boon)

Giving rise to the

“Screenager“generation

Less face to face interaction

Increase in fraudulent practices

Why we should be worried…..

Case Study - How apps are being used at Finolex Industries Limited

Daily Sales are being monitored

Beat plans on a daily basis are chalked out and monitored through GPS

Communication is broadcasted across regions and within the team

Lead cycle is monitored and nurtured based on a T-X analysis

Service and product related issues are highlighted

Videos and brochures are placed for ready reference

T H A N K

UOY