apps, timeline and facepile: making sense of facebook as a non-developer
DESCRIPTION
This presentation is intended for savvy marketers who are knowledgeable about the social space but are looking for a quick-and-dirty rundown of the latest changes from Facebook over the past 12 months. Learn Facebook terminologies and be able to speak to them intelligently (even if one can't develop them) and see "best practices" implementation for Facebook executions, especially Timeline applications.TRANSCRIPT
Engauge
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer
Lindsay ReeneSocial Engagement Manager
Wednesday, June 13, 2012
Terminologies
Wednesday, June 13, 2012
Terminologies
Facebook Connect
Register or Login outside of Facebook
Wednesday, June 13, 2012
Terminologies
Facebook Connect
Register or Login outside of Facebook
Social Plug-‐ins
Like or Share outside of Facebook
Wednesday, June 13, 2012
Terminologies
Facebook Connect
Register or Login outside of Facebook
Social Plug-‐ins
Like or Share outside of Facebook
Applica6ons
Advanced interac8ons via Facebook
Wednesday, June 13, 2012
Terminologies
Facebook Connect
Register or Login outside of Facebook
Desired outcome: Be able to speak intelligently to a few key Facebook features, even if you don’t know how to build them yourself.
Social Plug-‐ins
Like or Share outside of Facebook
Applica6ons
Advanced interac8ons via Facebook
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Is So Two Thousand Late
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Verbs Are Hot
2012 and Beyond: ACTIONS
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Timeline Applica,ons: The movies you quote. The
songs you have on repeat. The ac,vi,es you love.
Wednesday, June 13, 2012
Timeline Applica,ons: The movies you quote. The
songs you have on repeat. The ac,vi,es you love.
Now there's a new class of social apps that let you express who you are
through all the things you do.
Wednesday, June 13, 2012
Timeline Applica,ons: The movies you quote. The
songs you have on repeat. The ac,vi,es you love.
Now there's a new class of social apps that let you express who you are
through all the things you do.
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
For What Platforms Does It Work?
Wednesday, June 13, 2012
For What Platforms Does It Work?
Fits Innately Digital Experiences:
Wednesday, June 13, 2012
For What Platforms Does It Work?
Fits Innately Digital Experiences:
• Digital media consump8on (e.g. video)
Wednesday, June 13, 2012
For What Platforms Does It Work?
Fits Innately Digital Experiences:
• Digital media consump8on (e.g. video)
• Mobile apps
Wednesday, June 13, 2012
For What Platforms Does It Work?
Fits Innately Digital Experiences:
• Digital media consump8on (e.g. video)
• Mobile apps
• E-‐commerce
Wednesday, June 13, 2012
For What Platforms Does It Work?
Fits Innately Digital Experiences:
• Digital media consump8on (e.g. video)
• Mobile apps
• E-‐commerce
• Gaming
Wednesday, June 13, 2012
For What Platforms Does It Work?
Fits Innately Digital Experiences:
• Digital media consump8on (e.g. video)
• Mobile apps
• E-‐commerce
• Gaming
• Other digital transac8on plaKorm
Wednesday, June 13, 2012
For What Platforms Does It Work?
Fits Innately Digital Experiences:
• Digital media consump8on (e.g. video)
• Mobile apps
• E-‐commerce
• Gaming
• Other digital transac8on plaKorm
Key Consideration: Ensure brand offers provides key utility, motivating users to share the data.
Wednesday, June 13, 2012
Pair
The Eyecatchers: Active Timeline Apps
Wednesday, June 13, 2012
Pair
The Eyecatchers: Active Timeline Apps
Wednesday, June 13, 2012
Pair
The Eyecatchers: Active Timeline Apps
Wednesday, June 13, 2012
Pair
The Eyecatchers: Active Timeline Apps
Wednesday, June 13, 2012
Pair
The Eyecatchers: Active Timeline Apps
Wednesday, June 13, 2012
The Eyecatchers: Passive Timeline Apps
Wednesday, June 13, 2012
The Eyecatchers: Passive Timeline Apps
Wednesday, June 13, 2012
The Eyecatchers: Passive Timeline Apps
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Successful Timeline apps ac,vate their exis8ng user base to write high quality stories that drive
engagement and discovery by new users.
New users create stories to keep the loop
growing.
Wednesday, June 13, 2012
Successful Timeline apps ac,vate their exis8ng user base to write high quality stories that drive
engagement and discovery by new users.
New users create stories to keep the loop
growing.
Wednesday, June 13, 2012
Facebook Timeline Apps Best Practices
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
Wednesday, June 13, 2012
Facebook Timeline Apps Best Practices
1. Get an exis8ng user base publishing stories
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
Wednesday, June 13, 2012
Facebook Timeline Apps Best Practices
1. Get an exis8ng user base publishing stories
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
2. Make published stories appealing
Wednesday, June 13, 2012
Facebook Timeline Apps Best Practices
1. Get an exis8ng user base publishing stories
Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer Blog
2. Make published stories appealing
3. Make it easy for new users
Wednesday, June 13, 2012
Success to Date
Wednesday, June 13, 2012
Success to Date
Wednesday, June 13, 2012
Success to Date
• (Established App) -‐ FoodspoCngReferral traffic from Facebook increased 4x
Wednesday, June 13, 2012
Success to Date
• (Established App) -‐ FoodspoCngReferral traffic from Facebook increased 4x
• (Campaign) -‐ USA Today Open Graph app drove 2m views to its Super Bowl Ad Meter
Wednesday, June 13, 2012
Success to Date
• (Established App) -‐ FoodspoCngReferral traffic from Facebook increased 4x
• (Campaign) -‐ USA Today Open Graph app drove 2m views to its Super Bowl Ad Meter
• (Established website) -‐ TumblrReferral traffic increased 2.5x
Wednesday, June 13, 2012