mashup* Event

Apps – What’s your Strategy?

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Introduction Simon Grice

Program

Program

Speakers Jon MooreGerd LeonhardCharles Weir

Panel Taron Maberry

Mark Curtis + above

Moderator Vikki Chowney

Demos

Future events

Feb 25th - Being-Local (afternoon) - Location (evening)

Speakers

Simon Grice

AppsWhat’s your strategy ?

Jon Moore

2020

So – you want an app?

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Who am I? Good question…

- I’m a product guy - consumer- I’m charged with 1-3 yr strategy- I have P&Ls - Worked at ‘big’ media & start-ups- I’m wrong about stuff too

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Lesson 1: Nail your objectives

the good guys:• have some (!!) and make them count

• set stretch goals – be ambitious

• and - understand the challenges (16 / 100,000+ = wow ….)

the rest:“my MD wants something shiny…”

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Lesson 2: Who’s your audience?

the good guys:• know your target audience - exactly

• develop a water-tight business case

• test, test, test, test ……………

the rest:“if we just launch they will come”

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Lesson 3: Delight them!

the good guys:• ‘great’ is 1000x better than ‘good’

• “would I use it? Honestly?”

• top products = blood, sweat & tears

the rest:“just get it done … being there is better than not”

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remember:

there’s too much crap(thanks … oh & trust no-one except the

data!)

Charles Weir

Gerd Leonhard

Vikki Chowney

Demos

iDox

iDoxiDoxThe world’s most convenient filing The world’s most convenient filing systemsystemPaul LancefieldPaul LancefieldBroadsight Broadsight

Whatever Happened To Whatever Happened To The Paperless Office?The Paperless Office?

Too big Too big

Too difficult to integrate Too difficult to integrate

Too inconvenientToo inconvenient

For the most part - outside of the corporate For the most part - outside of the corporate arena - forgotten arena - forgotten

The Paperless Office The Paperless Office LivesLivesNow we have all the elements required for the Now we have all the elements required for the truly effective and ubiquitous truly effective and ubiquitous mobilemobile paperless paperless officeoffice

• Phone replaces the scannerPhone replaces the scanner

• 3G allows fast transmission to cloud storage3G allows fast transmission to cloud storage

• iDox app supports really fast scanning, OCR iDox app supports really fast scanning, OCR and filing of a document all via the iPhoneand filing of a document all via the iPhone

Captured documents are stored locally and Captured documents are stored locally and mirrored remotelymirrored remotely

SeekingSeeking

A channel partner who will market and promote A channel partner who will market and promote the application in exchange for a share of the the application in exchange for a share of the revenuerevenue

• Identify synergies between our technology Identify synergies between our technology ecosystem and othersecosystem and others

• Business from anyone who would like to Business from anyone who would like to integrate our technology into their own systemsintegrate our technology into their own systems

The Retroscope

Device Anywhere

Handmark

Neotribe

Artful

“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet

artfulPHOTOGRAPHY

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