appsflyer - mobile advertising analytics

21
Mobile Advertising Measurement Platform Mobile Campaign Analytics | Retargeting | Unbiased Attribution | Smart Deeplinking

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Page 1: AppsFlyer - Mobile Advertising Analytics

Mobile Advertising Measurement Platform

Mobile Campaign Analytics | Retargeting | Unbiased Attribution | Smart Deeplinking

Page 2: AppsFlyer - Mobile Advertising Analytics

How Loyal Users Discover

Your Mobile App

All-In-One

Universal

Independent

UnbiasedAdvertise Anywhere

Track with AppsFlyer

Supported platforms

Page 3: AppsFlyer - Mobile Advertising Analytics

Mobile App Advertising Fragmentation

Social Media Search Direct

Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect

Page 4: AppsFlyer - Mobile Advertising Analytics

Advertisers

Before

Ad Networks Users

Page 5: AppsFlyer - Mobile Advertising Analytics

Advertiser

s

Ad Networks Users

Agencies

Campaign Analytics Attribution Authority

Ads Validation Optimization

CPA Enablement Agencies

Retargeting One Universal SDK

Advertisers

After

YOUR DATA

Page 6: AppsFlyer - Mobile Advertising Analytics

AppsFlyer’s Integrated Partners (1,000+)

Official Mobile Measurement PartnerOfficial Mobile Measurement Partner

Page 7: AppsFlyer - Mobile Advertising Analytics

The Ultimate Mobile Marketing Dashboard

Everything you need to know about your apps promotional campaigns

• Impressions Clicks

• Paid (non-organic) installs

• Organic installs

• Any media source

• Conversion rates

• User funnels

• In app events and sales

• ROI per media source

• CSV reports

• Complete set of real time API’s

• Retention report

• Advanced cohort report

• Media cost

• Retargeting

Page 8: AppsFlyer - Mobile Advertising Analytics

Cohort Report

Page 9: AppsFlyer - Mobile Advertising Analytics

Retention Report

Page 10: AppsFlyer - Mobile Advertising Analytics

Example: Ad Tracking & Post-Download Conversion Tracking

Ad Click

App Download

App Store Page

Post-Download

Conversion Attribution

• Any traffic source

• Banner

• In-app

• Email/QR code

• Ad network

• Facebook

• Twitter

• App Store

• Google Play

• Alternative App Stores

Page 11: AppsFlyer - Mobile Advertising Analytics

How It Works?

The Result

Page 12: AppsFlyer - Mobile Advertising Analytics

The FlowAppsFlyer’s

Servers

App Store/

Play

User

Device

Media

Sources

Enables:

• Cost Per Install (CPI)

• Cost Per In-app Action (CPA)

• Revenue Share

• Network Optimization

• Retargeting

Page 13: AppsFlyer - Mobile Advertising Analytics

App Not Installed

App Already InstalledAd Click

San Francisco Hotels

Get $50 Off

Book Now

You Have $50 Credit

Redirect To Appropriate Store

Only if app not installed

One Smart Link URL

Any Platform: Web, iOS, Android etc.

Any App Store: Apple, Google etc.

Any Scenario: App already installed

or not

Same Experience

Specific Landing Page

Deeplinking (App Open)

Deferred Deeplinking (Install)

Same Experience

Deeplink

Deferred Deeplinking

One Smart Link to Rule Them ALL

Page 14: AppsFlyer - Mobile Advertising Analytics

AppsFlyer’s

Servers

App Store/

Play

User

Device

Ad click

Store Redirected

App

Install

Events

API’s & Postbacks

App Install &

First Open

Get Attribution Data

Advertiser is able to

query attribution data in

real time, and directly

serve relevant content,

upon the first app open.

Media

SourcesMedia

Sources

hotels new york

Get Attribution Data Flow:Providing the users you acquire with relevant content and maximizing your ROI

Page 15: AppsFlyer - Mobile Advertising Analytics

Testimonials

“I used other tracking solutions in the past, but they had integration issues and the attribution wasn't as accurate. AppsFlyer has a huge impact on our campaigns”

Neta Helled - Social Acquisition Specialist, Fiverr

“After testing different mobile analytics platforms, we chose AppsFlyer because they gave us the best overall solution and experience”

Ratko Bozovic - User Acquisition Manager, Nordeus

“AppsFlyer real-time dashboard had armed us with the tools to turn our promotional campaigns into a great success while still remaining on budget”

Yaron Avisar - International Marketing, TabTale

Other

Clients

Page 16: AppsFlyer - Mobile Advertising Analytics

Need & Solution

Before

Spray and pray Highly targeted/measured campaigns

Highly fragmented app discovery One dashboard for all channels

Multiple SDKs per channel Single SDK fits all

Poor campaign visibility Clear visibility and insights

Very long setup time per channel Zero setup time

Limited mobile marketing budgets due to poor ROI

measurement capabilitiesMarketing budget increase as ROI is measured

Page 17: AppsFlyer - Mobile Advertising Analytics

AppsFlyer for Agencies

Page 18: AppsFlyer - Mobile Advertising Analytics

Ad Agencies Media

Buying, Tracking

And Optimization

Platform

• Buy media from any source, track and optimize

• AppsFlyer allows you to focus on your core business

• Let us deal with technology, SDK’s, integrations and support

• Advertisers can access the campaign results in real time

Page 19: AppsFlyer - Mobile Advertising Analytics

Why AppsFlyer?• Market Leadership - To make sure your company is ahead of the curve with access to the latest and the greatest,

you no longer need to bet, AppsFlyer is selected as market leader by 3 independent research companies

• TV Ads attribution

• Attribution Authority - with over $1B ad spent measure by AppsFlyer, we are proud to be the first Attribution Authority

• Privacy & Security - AppsFlyer fully compliant with all privacy regulation globally and leverages the strictest security measures

• Support - AppsFlyer have four support centers globally providing top tier 24/7 support in 8 languages.

• Stability – AppsFlyer’s robustness is proven over the last 3 years, with the highest availability and lowest latency service. Our public transparent monitoring is here.

• Multi touch attribution

• Ad-network integration - With other providers every campaign is a "new" network integration, it requires you to test before every campaigns. AppsFlyer provide a preset advance integration with 1000+ ad-networks. Launching campaign is as easy as a click of a button

Page 20: AppsFlyer - Mobile Advertising Analytics

Key Statistics

8K+

Advertisers

Accounts

$1B+

Mobile Traffic

Measured

1B+

Installed

Devices

10K+

Apps

1,000+

Integrated

Partners

300M+

Apps Installs

Per Month

Page 21: AppsFlyer - Mobile Advertising Analytics

The Company

Why?

Change the way

mobile app marketers

reach their loyal users

What? How?

We are a mobile apps

marketer’s best friend.

As an unbiased

platform, we don’t own

and aren’t affiliated

with any media.

Deliver the best

platform to help app

developers & brands

reach their users

easily & efficiently

Investors

Top Venture Capital

Total finding of $28M

Funding Press

Team

We are passionate

about building the

technology to enable

marketers to do their

magic!

US +1-800-660-2818

UK +44-20-3318-8649

IL +972-9-768-1949

[email protected]

Contact

Us