apres case studies 2 2015

A

HOW WE DO, WHAT WE DO.BIOS :: PROCESS :: CASE STUDIES :: WORK SAMPLES

Pauline Colamatteo, Managing Partner and Account Management

She’ll admit it, she’s a coffee snob. If you’re going to drink it, it might as well be the good stuff, espresso! Pauline

sees similarities between the espresso making process and designing. They both take practice, diligence and

attention to detail. Practice has taught Pauline to ask why and challenge the status quo. Diligence has taught her to

listen first, then determine the best solution. And attention to detail is quite simply the reason she gets out of bed

each day. Stir in a collaborative team and Pauline is in heaven.

Sara Evans, Managing Partner and Strategic Design

Clean lines, white space and thoughtfulness are not just buzz words, they are Sara’s guiding principals and how she

lives day in, and day out. When she’s not shredding the gnar on the slopes, she’s tearing it up at Après turning the

complex, the daunting the vague and unknown into well-designed and memorable experiences. Sara was born and

raised in Colorado and finds her 'happy place' in the majestic Rocky Mountains.

Kim Ziereis, Managing Partner and Business Development

Kim has suffered from a creating affliction most her life. In fourth grade, her family watched Wheel of Fortune

religiously and in her 10-year-old head, truly believed she could fabricate the wall of spinning letters with her swing

set and a generous amount of glitter. There would be spirited competitions with neighborhood friends and she, of

course, would play the roll of Vanna. While the vision of backyard Wheel of Fortune did not come to fruition, the

passion for creating lead Kim to a career in design where she can craft solutions that solve business problems and

push organizations forward. Kim is a Colorado native and still resides in the Mile High City.

THERE IS NO B TEAMAs a small boutique shop, you get all of us, all of the time.

Apartment Community Neighborhood

THE MULTIFAMILY LENS

We look at each project through a series of customer experience

lenses to craft solutions that speak to the communities location, ame-

nities and apartment features. We focus on these three areas of the

development's storyline to spark interest and bring leasing

traffic to the community.

THE PROCESS

HISTORIC

CASUAL

shopping

culture

dining

sporting

entertainment

convenience

CONTEMPORARY

GLAMOROUS

MODEST

UPSC

ALE

ACTIVE

RELAXED

301

WHERE 301 WASHINGTON AVENUEMINNEAPOLIS, MN

walkablebikeable

parkable

connectedsocial

fun

METRO UPGRADERS

25 – 30 professionals

Primarily single and could have roommates or be co-habiting for the first time

Recent increase in income drives upgrading their living environment.

Not ready for home ownership and crave the urban lifestyle of the city.

Primarily relies on public transportation and walkability factor to get to work at Wells Fargo or Target.

Bragging rights of new apartment a plus.

LAPTOPS AND LATTES


Singles and couples Well-established in career with disposable income for everyday luxuries and technology.

Home ownership is not for them, they are renters by choice and location is everything.

Owns a car but reserves it for longer trips. Generally prefers to walk or take public transportation for everyday events.

Their apartment is their home and often their office so space flow and connectivity is essential.

SWEATERS AND SEQUINS


Singles and couples

Disposable income for trendy fashion, jet setting and the finer things in life.

Discerning taste about where they live, often in the newest and hippest areas of the city.

Owns a car that further defines who they are. They prefer to driving themselves over public transportation.

In-home entertaining is a regular occurrence and often utilize common spaces to wine and dine friends.

EMPTY NESTERS

55 – 65 semi-retired

Couples and singles/divorcées

The kids are gone and now want a taste of the city with their high incomes and/or savings.

Downsizing from single-family home and seek low maintenance with prime location for entertainment, dining and shopping.

Owns 1 – 2 luxury cars and require reserved parking and easy access to visit the kids or old friends in outlying suburbs.

Love to have the kids over and may want extra space for them to stay a night or two.

WHO

9AM Coffee shop collaborations

NOON Mid-day break with friends

7PM Craft brews and bites with significant other and close friends

5PM Walk with furry friend or afternoon run in the park

NOON

7PM

9AM

5PM

DO WEEKDAYSDO WEEKDAYS

10AM Yoga in the park Cycle around the city Stop at organic market

1PM Gear up for the big game Attend retail therapy session Run errands with four-legged friend

10PM Local bands take stage Nightcaps and desserts Netflix on the couch

7PM Curtain call at the Guthrie Jazz in the park Wine and food pairing

1PM

10PM

10AM

7PM

DO WEEKENDS

Water influenceRiver settingAccessible

ELEMENTS 301 WASHINGTON AVENUEMINNEAPOLIS, MN

Reclaimed

Historic

Brick and mortar

Stone

Artisan flair

Coffee

Pride

Local flavors

Renewed

Modern elements

Green Spaces

MOOD AND VIBE BOARDS

ESTABLISH THE VIBE

THROUGH COLLABORATION

We don't operate in a vacuum and value all input from each stake-

holder in the project to ensure our design decisions are well-informed

and on target. Our process includes a visual brief and mood board to

insure we are reaching the target demographic and what's important

to their lifestyle.

MONOGRAM :: INSPIRATION

TAILORED AND REFINED

CUSTOMIZED

UPSCALE, YET APPROACHABLE

MODERN CLASSIC

TIME HONORED

LUXURY

GLASSMAKING :: INSPIRATION

MURANO HERITAGE

BOLD COLORS

CLEAN TYPE

GEOMETRIC PATTERN

WATERCOLOR :: INSPIRATION

ARTISAN

VIBRANT

ORGANIC

ELEGANT

MODERN

IDENTITY INSPIRATION AND LOGO EXPLORATIONS

FIND THE INSPIRATIONWe strive to share all of our points of inspiration for each and every project whether it comes from well-know brands that share similar attributes,

from the origins of the name and sometimes it strikes us while brushing our teeth.

OPTION 3

MURANOAT G R A N D E L A K E S

AT GRANDE LAKES

MONOGRAM :: OPTION 2

MM U R A N O

AT GRANDE LAKES

WATERCOLOR :: OPTION 1

CASE STUDY: MODERA

Mill Creek Residential

Mill Creek Residential partnered with Après Creative to launch their national multifamily brand:

Modera by Mill Creek. Après' insider multifamily marketing and operations knowledge was the

perfect match and eliminated the traditional agency discovery phase, getting the identity

developed quickly and nimbly. With the clock ticking, Après got cooking and developed nearly

20 different logo options. The Mill Creek Executive Team narrowed the choices to their final four

logo favorites and then they realized that they're not necessarily their target customer. Their

residents are.

The final logo decision was crowdsourced, giving over 15,000 Mill Creek residents and

employees a voice around the look and feel of Modera. This unprecedented approach in the

multifamily space generated nearly 1,300 responses, raising one logo to the top that established

a fashionable, of-the-moment and vibrant tone for it's luxury apartment portfolio.

MODERA

CASE STUDY: MODERA


LOGO EXPLORATION

APPROACH 1: MONOGRAM

Tailored, customized, refined / Upscale yet approachable / Simple

CASE STUDY: MODERA


LOGO EXPLORATION

APPROACH 2: SIGNATURE

Proprietary / Elegant and refined / Individual

moderaL A G U N A

CASE STUDY: MODERA


LOGO EXPLORATION

APPROACH 2: CLEAN LINE COUTURE

Graphic repetition / Luxurious patterns / Fine details

CASE STUDY: MODERA


LOGO EXPLORATION: FINAL FOUR

The four final picks from The Mill Creek Executive team were served up to 15,000+ residents ad employees to

make the final selection.

MODE RA ®

L A G U N A

MODE RA ®

L A G U N A

MODERAL A G U N A

® MODERAL A G U N A

®

moderaL A G U N A

moderaL A G U N A

M O D E R AL A G U N A

M O D E R AL A G U N A

MODE RA ®

L A G U N A

MODE RA ®

L A G U N A

WHY THE MASSES CHOSE THE LOGO

It's cleaner, stylish and more classy and royal.

It's clean, not too busy, classy.

I prefer this selection as I feel the "M" is a nice signature for your brand.

It is clean, simple and striking and memorable.

Has a "richer" look while maintaining a simple yet noticeable signature "m". I think you want a logo that will be known for its simplistic logo that means luxury....like Mercedes Benz, or the W chain of hotels.

Simple and the M on the top is classy.

Type style and photo look awesome. And seem to complement each other the best I think that the Monogram selection allows for a

contemporary whimsy while still being streamlined.

Clean. Best balance between organic and geometric lines.

Most legible logo (can be scaled to any size). Also, best option where the icon and the text can stand on their own or work together as a pair.

Perfect font for "Modera"!

CASE STUDY: MODERA


FINAL IDENTITY

The winning logo garnered 46% number-one votes. Among residents and customer, 44% selected this one;

CASE STUDY: MODERA BY MILL CREEK


BROCHURE CARRIER

LARGE FLOOR PLAN FOLD OUT

CASE STUDY: MODERA BY MILL CREEK


STATIONERY PACKAGE

CASE STUDY: ALISTER


Alister, little brother to Modera, gives customers everything they need for a great living

experience – all at a great price. Literally translated, Alister means ‘man’s defender,’ and

in the multifamily space, the vision for Alister is to defend the living experience that is

dependable and authentic. The name and brand identity developed by Après Creative not

only reflects the value and comfortable vibe of the brand promise but also subtly connects

to the Mill Creek acquisition strategy.

ALISTER

CASE STUDY: ALISTER


IDENTITY COMMUNICATION GOALS

VALUE: Premier locations, upgraded finishes and competitive amenities

CUSTOMERS: Friendly, authentic, reliable and consistent

INTANGIBLE: Creative, established, modern and easy

BRAND EXECUTION: Flexible and applicable to multiple asset types

CASE STUDY: ALISTER


LOGO EXPLORATION

LOGO EXPLORATION :: THE ALISTER

B E L L T O W N

C H E R R Y C R E E K

alisterBE L LTOWN


B E L L T O W N


alisterBE L LTOWN


B E L L T O W N


alisterBE L LTOWN

CASE STUDY: ALISTER


FINAL IDENTITY

The final graphic icon denotes a Lotus flower who’s roots start in the murkiness of the pond, much like where

the well-located, good bones of a Mill Creek acquisition begins. As the Lotus ultimately blooms into a beautiful

flower, a Mill Creek acquisition blooms into a thoughtfully designed and beautiful community.

B E L L T O W N

B E L L T O W N

CASE STUDY: LATITUDE 45, MINNEAPOLIS, MN

AltaUs | ESG Architects | The Laramar Group

This new development project is on the edge of the historic Mill District in Minneapolis and is

bringing an overdue renting experience to this highly desirable part of the city. The area has

a high level of for sale condos and when complete, will transform a parking lot into a premier

renting destination. The location connects residents to the best of Minneapolis with direct

Skyway access to the booming downtown business district and is blocks away from endless

recreation along the Mississippi. Après Creative was engaged to develop demographic personas that

informed the design of the building's amenity spaces and units as well as craft a name that

differentiates the property from the high volume of new developments coming online in the next

18 to 24 months.

14

Latitude 45 Interior Concepts 01.23.14 Club Room View

CASE STUDY: LATITUDE 45 MINNEAPOLIS, MN

Altaus | ESG Architects | The Laramar Group

NAMING CHALLENGELeverage the caché of the Mill District, which is rich with Minneapolis history, and it's high-end living

reputation while differentiating from the condos and apartments in the vicinity that already carry the

Mill District name.

NAMING SOLUTION: LATITUDE 45With Minneapolis sitting on the 45th parallel, the project name Latitude 45 was chosen to bring

distinction and differentiation while connecting the Minneapolis customer base to an interesting

fact about Minneapolis. The name also lays the storyline foundation for future marketing endeavors.

PROCESS

• Perspective interviews with the multi-disciplinary teams including The Laramar Group,

ESG Architects and Alatus

• Market Discovery Tour and historical research

• 5 naming filters were developed to evaluate each name option: Location, Historical

Relevance, Differentiation, Quality and Vernacular

L A T I T U D E 45A P A R T M E N T S

L A T I T U D E 4 5A P A R T M E N T S

L AT I T U D E

45


L AT I T U D E A PA RTM EN T S

45L AT I TUDE

A P A R T M E N T S

A P A R T M E N T S



LOGO EXPLORATION

14

Latitude 45 Interior Concepts 01.23.14 Club Room View



COLOR STRATEGY

Latitude 45 is upscale yet casual. Where you are able to be comfortable by day and glamorous by

night. A place that is bustling with activity and a place for recharging. The warm taupe tones and

vibrant orange blend the notions of hearth and home and are influenced by the industrial roots

of the Mill District neighborhood and are intended to add the same amount of vibrance that the

community will add to Washington Avenue.

8

Latitude 45 Interior Concepts 01.23.14 Lobby View

4

Latitude 45 Interior Concepts 01.23.14 Bike Amenity

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First Name:*

Last Name:*

Email:*

Phone:*

Preferred Move-in Date:*

Notes:

JOIN OUR MAILING LIST FOR CURRENT HAPPENINGS AND UPDATES.

Sophisticated apartment living coming to Washington Avenue.

Leasing Begins Summer 2015Join our mailing list to stay up to date.

Where classy and comfort meet.

Equal parts social, active and connected so you can enjoy life on your own terms.

Stay on the grid. Get to your

destination via direct skyway

access from L45.

Here’s to yappy hour!

Playful places like splash pads and pet spas

for you and your pet to become part of

the community.

Welcome the day or start the evening.Co�ee. Good eats.

Delicious spirits. All of the action

you seek is on the ground level

of L45.

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SPLASH PAGE

Inspired by the honeycomb tilework planned for the lobby, Latitude 45's splash page depicts a series

of lifestyle and location images to connect to the target demographic to the lifestyle transformation

coming to Washington Avenue. This responsive long page was strategically designed to differentiate

Latitude 45 from other new builds in the vicinity, resonate with the 25 – 35 year old audience and

further reinforce the community's modern design sensibilities.

4


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First Name:*

Last Name:*

Email:*

Phone:*


Notes:








access from L45.




the community.




of L45.

Scroll

Scroll

4


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First Name:*

Last Name:*

Email:*

Phone:*


Notes:








access from L45.




the community.




of L45.

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WEBSITE

We coupled our design chops with our online apartment shopping know-how to create an

impactful and responsive website design to take the project through lease-up.

Site slated to launch August, 2014.

WE CREATEONLINE AND OFF

BRANDING / WEBSITE DESIGN


WEBSITE DESIGN / EMAIL MARKETING


EMAIL MARKETING / SOCIAL PROMOTIONS

arrivedyou’vewhere this quaint Atlanta

neighborhood, meets luxury, urban apartments.

Discover The Difference

sale Atlantabestsellerswhat’s lifeinon

You’ll know you’ve arrived at someplace

special when you live at Westchester

Peachtree Valley. Our emphasis is on

“home,” and what a fabulous home it is.

See how our details make the difference >

Apartment search | Lease Online

heartbe in the

of it allHigh-end shopping. Exciting nightlife.

We’ve got the perfect location that most urban residents only

dream about!

Discover Life in Atlanta

saledetailsbestsellers

what’smake theon





Discover The Difference >


difference

impressdesigned to

Not only are our apartments designed with high-end finishes, so are our top-notch amenities.

Discover Our Conveniences

sale Atlantabestsellerswhat’s lifeinon





See how our details make the difference >



EMAIL MARKETING


PRINT COLLATERAL

PROMOTIONAL SIGNAGE

ENVIRONMENTAL DESIGN

PRINT COLLATERAL


THE COMMUNITY

10,000 square foot clubhouse

Fitness center

Yoga and spin room

Interactive fitness on-demand training

Infinity swimming pool with water feature and spa

Landscaped courtyards with fire pit and barbecues

Rooftop decks

Bicycle repair shop

Bicycle lockers and parking

Dog wash station

100% non-smoking community

LEED Silver Certified

SIMPLY PERFECT.

With all the amenities you crave, Solana 3100 Pearl provides you with the tools you need to maintain an active lifestyle – literally. Our bike repair shop and bike parking make it easy to reduce your carbon footprint while you blaze new trails. If you’re feeling like an indoor burn, take advantage of the fitness center, yoga room and spin room. When it’s time to relax, invite some friends over to kick back on one of our rooftop decks.

3100 Pearl Parkway | Boulder, Colorado 80301 P: 303.444.1900 F: 303.444.1910 W: Solana3100Pearl.com E: [email protected]

THE APARTMENTS

Studio, one and two bedroom apartments

Wood-style flooring

ENERGY STAR® stainless steel appliances

French door refrigerator with in-door water and ice

Quartz countertops

Porcelanosa tile tub surrounds

9–13 foot ceilings

Modern lighting package

Balconies

Washer and dryer included

Ample closet space

LIVE EFFORTLESSLY.

Our beautifully imagined apartments make it easy to love living here. Thoughtful design touches like wood-style flooring and quartz countertops are everywhere and blend seamlessly into your style. Have the best of both sophistication and comfort at Solana 3100 Pearl.


THE NEIGHBORHOOD

Walking distance to many eateries, shops and breweries

Within blocks of Boulder Creek and Goose Creek bike paths

Across the street from Boulder’s newest transit

center, Depot Square

Discounts available to residents for the Boulder B-cycle and eGo Carshare

RTD Eco pass included with residency

PURELY BOULDER.

Solana 3100 Pearl offers the best of Boulder with shopping, dining, entertainment and recreation right outside your door. Offering more than 300 miles of bike paths, Boulder is the ultimate playground for the young at heart. After your ride, grab a bite to eat and a craft brew at one of Boulder’s dozens of microbreweries.



LOGO EXPLORATIONOption 1

MODERAC R O W N V A L L E Y

Modern Bold Sophisticated

A LTRUB E L L T O W N

MOX I EB E L L T O W N

MEZZAB E L L T O W N

MOHDB E L L T O W N

CHERRY CREEK

2 LINE LOGO STRUCTURE

OAK STATION LOGO STRUCTURE RECOMENDATION

2 LINE LOGO STRUCTURE WITH GRAPHIC ICON/INTEREST

franklin


MULTIFAMILY LOGO / IDENTITY CREATION

SAY HELLO SOMETIME.303.478.2302 :: [email protected]

apres case studies 2 2015

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