13thINTERNATIONAL CONGRESS

OF SHOPPING CENTERS

AND CONFERENCE OF

THE AMERICAS

September 15-17, 2014Transamérica Expo Center, São Paulo

BRAZIL

C O N G R E S S

CONFERENCE PROGRAMSEPTEMBER, 16

SEPTEMBER 16

C O N G R E S S

8:45 A.M. | OPENING SESSION

Luiz Fernando VeigaPresident, ABRASCE

SEPTEMBER 16

C O N G R E S S

9:00 A.M. KEYNOTE LECTURE

10:00 A.M. POLITICS AND ECONOMY – PROBABLE SCENERIES

Cristiana LôboPolitical Journalist,

GloboNews

Cristina SerraPolitical Journalist TV,

Globo

Cristiano RomeroJournalist & Executive

Editor, Valor Econômico

SEPTEMBER 16

C O N G R E S S

11:30 A.M. NEW VENTURES & TRENDS

Marcos CarvalhoCo-President, Ancar Ivanhoe

Claudio SallumManaging Manager, Lumine

Renato RiquePresident, Aliansce

SEPTEMBER 16

C O N G R E S S

12:30 P.M. DIGITAL WORLD: ATTRACTIVENESS AND ENTERTAINMENT ATSHOPPING MALLS

This speech will approach the main changes resulting of the digital world to market, as well as digital strategieswhich may leverage and expand business at shopping malls.

Martha GabrielSpeaker & Digital Marketing

Consultant, HSM

Bruno MontoroFacebook Brazil

SEPTEMBER 16

C O N G R E S S

Roberto MeirPublisher & CEO,

Grupo Padrão

THE EVOLUTION OF BRAZILIANCONSUMERS

AUDITORIUM 1 | 02:30 P.M. AUDITORIUM 2 | 02:30 P.M.

INTERNATIONAL BRANDS: ATTRACTIONFOR THE BRAZILIAN MARKET

Ana F. Auriemo de Magalhães

Development & Planning, JHSF

Rodrigo PeresE-Business Marketing Manager, Multiplan

Felipe MendesCEO, GFK

SEPTEMBER 16

C O N G R E S S

03:30 P.M. ARCHITECTURE & VISUAL MERCHANDISING – HOW TO CREATEEXPERIENCES FOR VISITORS

Jeremy McMullinCEO, DESIGNCORP

International & MARKiTECTURE

Sylvia DemestrescoFounder and Presidente,

IMB

Manoel Alves Lima Managing Partner

FAL

AUDITORIUM 1

SEPTEMBER 16

C O N G R E S S

03:30 P.M. DEBATING MARKETING AT SHOPPING CENTERS: MISTAKES, SUCCESSES& TRENDS

Aline Zarouk Marketing Director at Iguatemi Empresa de Shopping Centers

Laureane CavalcantiCorporate Marketing Manager

at Sonae Sierra Brasil

Mariana CarvalhoMarketing Director at Ancar

Ivanhoe Shopping Centers

Maria Fernanda PaoliCorporate Marketing Manager at BRMALLS

AUDITORIUM 2

Mediator:Eduardo Augusto Andrade

Teacher Fundação Dom Cabral

SEPTEMBER 16

C O N G R E S S

PRESENTATION OF AWARDED PROJECTS– SUCCESSFUL CASES

AUDITORIUM 1 | 05:30 P.M. AUDITORIUM 2 | 05:30 P.M.

SPEECH “WHAT THE EYES DON’T SEE,CUSTOMERS DON’T FEEL”

Luiz Alberto MarinhoManaging Partner

GS&BW

Fátima LourençoAuthor of the Book “Vitrina – Veículo de Comunicação e

Venda”

C O N G R E S S

CONFERENCE PROGRAMSEPTEMBER, 17

(MINORS ALTERATIONS MAY BE DONE)

SEPTEMBER 17

C O N G R E S S

10:00 A.M. SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDINGFACIAL EXPRESSIONS

To find out what shopping malls’ visitors and employees are really up to, it is important to “read” what they are thinkingand feeling. This first interactive speech will approach psychological models behind truth and lie, as well as skillsrequired to identify hotspots in facial expressions, understand body languages and the voice of people visiting theplace. Cliff Lansley will bring a research made by Prof. Paul Ekman, as well as provide all participants with a live test.

Cliff Lansley CEO, Paul Ekman International

SEPTEMBER 17

C O N G R E S S

9:00 A.M. SHOPPING CENTER & RETAILER DEBRIEFING: A SYMBIOTIC RELATIONSHIP

Luiz Fernando VeigaPresident,ABRASCE

Carlos Jereissati FilhoPresident, Iguatemi

Empresa de Shopping Centers

Cristina FrancoPresident,

ABF

Henrique FalzoniManaging Partner,

Enplanta Engenharia

SEPTEMBER 17

C O N G R E S S

11:30 A.M. LEADERS: HOW TO INSPIRE & GENERATE MOTIVATION

The present days of market and economic uncertainty, and subsequent imperative need of competition, itis up to companies’ leaders to create and maintain na environment aimed at an excellent performance byenabling a high-performance environment/culture. Such environment has to be selective, that is, withabove-average commitment and full of trust, autonomy, celebrations, and feedback at the same time.

Pedro MandelliOrganizational Change

Consultant

SEPTEMBER 17

C O N G R E S S

12:30 P.M. THE FUTURE OF RETAIL

The numerous e-commerce channels and the change in consumers’ behavior require changes in the retailsector. Piers Fawkes will speak about the great challenges and trends driving changes in this sector, as well asnew strategies from brands to provide experiences that leverage sales. Piers will also emphasize the maintrends of The Future of Retail report, which brings new developments expected to standout in the retail sector.

Piers FawkesCEO, PSFK

(Speaker at NRF 2014)

SEPTEMBER 17

C O N G R E S S

02:30 P.M. RUDOLPH GIULIANI - LEADERSHIP IN TIMES OF CHANGE & CRYSIS.NEW YORK AND THE ZERO TOLERANCE POLICY

Rudolph Giuliani107th Mayor of New York City

SEPTEMBER 17

C O N G R E S S

03:30 P.M. LIFE & CAREER – A POSSIBLE BALANCE

Vital Balance (professional life is a part of life, not the whole of it) Personal Integrity (if I divide myself, comes suffering; if I share myself, comes harmony) Mental Generosity (teaching what I know makes me more competent) Moral Honesty (exemplary coherence is to practice what you teach) Intellectual Humility (to ask the unknown is a sign of progressive intelligence) Focused Persistence (result is a planned construction, and not simply waiting)

Mario Sergio CortellaPhilosopher & Writer

SCHEDULE SEPTEMBER 16 (TUESDAY)*

C O N G R E S S

Time Event Speakers

8:00 – 8:45 -

8:45 – 9:00 OPENING SESSION Luiz Fernando Pinto Veiga, President at Abrasce

9:00 – 10:00 KEYNOTE LECTURE

10:00 – 11:00 POLITICS & ECONOMY – PROBABLE SCENERIES Cristiana Lôbo, Political Commentator at Globo NewsCristina Serra, Political Journalist at TV GloboCristiano Romero, Executive Editor & Commentator for Valor Econômico

11:00 – 11:30 COFFEE BREAK -

11:30 – 12:30 NEW VENTURES & TRENDS – MARKET CYCLE Marcos Carvalho, Copresident at Ancar Ivanhoe Shopping CentersRenato Rique, President at Aliansce Shopping Centers Claudio Sallum, Managing Manager at Lumine

12:30 – 1:30pm DIGITAL WORLD: ATTRACTIVENESS & ENTERTAINMENT AT SHOPPING CENTERS Martha Gabriel, International-Renowned Speaker and Professor at HSMBruno Montoro, Facebook Brazil

1:30 – 2:30pm LUNCH -

BREAKAWAY SESSIONS

2:30 – 3:30pm ROOM 1 – INTERNATIONAL BRANDS: ATTRACTION FOR THE BRAZILIAN MARKET

ROOM 2 – THE EVOLUTION OF BRAZILIAN CONSUMERS

Ana Auriemo Magalhães, Development & Planning at JHSF

Roberto Meir, Publisher and CEO Grupo PadrãoRodrigo Peres, e-Business Marketing manager at MultiplanFelipe Mendes, President – director at GFK no Brasil

3:30 – 5:00pm ROOM 1 – ARCHITECTURE & VISUAL MERCHANDISING: HOW TO CREATE EXPERIENCES & GREAT SURROUNDINGS

ROOM 2 – DEBATING MARKETING AT SHOPPING CENTERS

Manoel Alves Lima, Architect & Managing Partner at FAL, Design Estratégicopara VarejoJeremy McMullin, CEO & Lead Designer at Design Corp InternationalSylvia Demetresco, Founder of Instituto Merchandising Brasil

Mediador:Eduardo Augusto Andrade, Professor at Fundação Dom CabralSpeakers:Aline Zarouk, Marketing Director at Iguatemi Empresa de Shopping CentersMaria Fernanda de Paoli, Corporate Marketing Manager at BRMALLSMariana Carvalho, Marketing Director at Ancar Ivanhoe Shopping CentersLaureane Cavalcanti, Corporate Marketing Manager at Sonae Sierra Brasil

5:30 – 6:30 pm ROOM 1 – PRESENTATION OF AWARDED PROJECTS – SUCCESSFUL CASES

ROOM 2 – WHAT THE EYES DON’T SEE, CUSTOMERS DON’T FEEL

Luiz Alberto Marinho, Managing Partner at GS&BW

Fátima Lourenço, Author of the Book “Vitrina Veículo de Comunicação e Venda”

SCHEDULE SEPTEMBER 17 (WEDNESDAY)*

MINORS ALTERATIONS MAY BE DONE

Horário Palestra/ Painel Palestrantes

8:00 – 9:00 ACCREDITATION -

9:00 – 10:00 SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDING FACIAL EXPRESSIONS Cliff Lansley, CEO at Paul Ekman International

10:00 – 11:00 SHOPPING CENTER & RETAILER – A SYMBIOTIC RELATIONSHIP Mediador:Luiz Fernando Pinto Veiga, President at AbrascePalestrantes:Carlos Jereissati Filho, President at Iguatemi Empresa de Shopping CentersHenrique Falzoni, Managing Partner at Enplanta EngenhariaCristina Franco, President at ABF – Brazilian Council of Franchising

11:00 – 11:30 COFFEE BREAK -

11:30 – 12:30 LEADERS: HOW TO INSPIRE AND GENERATE MOTIVATION Pedro Mandelli, Organizational Change Area Consultant & Managing Partner at Mandelli&Loriggio

12:30 – 1:30pm THE FUTURE OF RETAIL Piers Fawkes, CEO at PSFK

1:30 – 2:30pm LUNCH

2:30 – 3:30pm SPEECH WITH RUDOLPH GIULIANI“LEADERSHIP IN TIMES OF CHANGE & CRYSISNEW YORK AND THE ZERO TOLERANCE POLICY”

Rudolph Giuliani, 107th Mayor of New York City

3:00 – 4:30pm LIFE & CAREER: A POSSIBLE BALANCE Mario Sergio Cortella, Philosopher & Writer

13thINTERNATIONAL CONGRESS

OF SHOPPING CENTERS

AND CONFERENCE OF

THE AMERICAS