apresentação institucional 2012

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Corporate Presentation August, 2012

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Page 1: Apresentação Institucional 2012

Corporate Presentation

August, 2012

Page 2: Apresentação Institucional 2012

DISCLAIMER

The Company makes forward looking statements that are subject to risks anduncertainties. These statements are based on the beliefs and assumptions of our management as wellas on information currently available to us. Forward-looking statements include information regarding ourcurrent intent, beliefs or expectations, in addition to those of the members of the Board of Directors andExecutive Officers of the Company.

Forward-looking statements also include information regarding our possible or assumed future operatingresults, as well as statements preceded or followed by, or that include, the words ''believes”, ''may”,''will”, ''continues”, ''expects”, ''anticipates”, ''intends”, ''plans”, ''estimates”, or similarexpressions.

Forward-looking statements are not guarantees of performance. They involve risks, uncertainties andassumptions, for they relate to future events, thus depending on circumstances that may or may notoccur. Our future results and the creation of value to shareholder s may differ significantly from thoseexpressed in or suggested by these forward-looking statements. Many factors determining theseresults and values are beyond Cielo’s ability to control or predict.

2

Page 3: Apresentação Institucional 2012

BRAZIL | CARD INDUSTRY

3

Source: ABECS e IBGE* the Q1 numbers are estimated)

17.1%18.9%

20.7%22.5%

24.3%

26.9% 27.1%

2006 2007 2008 2009 2010 2011 1Q12*

Penetration Of Cards as Means of Payment in the Private Consumption Expenditure (PCE)

Page 4: Apresentação Institucional 2012

BRAZIL | MACROECONOMIC SCENARIO

4

4.0

6.1

5.1

-0.2

7.5

2.71.9

2006 2007 2008 2009 2010 2011 2012(E)

GDP ( %)

PIB: IBGE(E) Estiimates- Focus Report- BCB

0

2

4

6

8

10

12

14

16

18Retail Trade Sales (%)

Source: IBGE

9.0

4

5

6

7

8

9

10Unemployment (%)

Source: IBGE

45% 46% 43% 44% 40% 47%55%

54%57%

56%60%

53%

0,0

10,0

20,0

30,0

40,0

50,0

0

500

1.000

1.500

2.000

2.500

2007 2008 2009 2010 2011 jul/12

Credit/GDPCredit (R$million)

Credit Evolution

Individuals Legal Entities Credit/GDP

936

1,2271,414

1,704

Source: BCB

2,0302,167

Page 5: Apresentação Institucional 2012

BRAZIL | ECONOMIC SCHEME

Gross MDR

Net MDR Interchange Fee

The brand defines the interchange fee.

5

The acquirer negotiates the gross MDR with the merchant.

MERCHANTS

Page 6: Apresentação Institucional 2012

BRAZIL | TRANSACTION FLOW

MERCHANTSCARD HOLDERS CARD HOLDERS MERCHANTS

ISSUER ISSUER

Credit Transaction Debit Transaction

6

Page 7: Apresentação Institucional 2012

Brazil has a total areaof 8,514,876 km²

MAIN ENTRY BARRIER | BANKING DISTRIBUTION

NUMBER OFBRANCHES

NORTH 293 277 82 48 92 35 0 0 3

NORTHEAST 1,127 833 288 196 411 56 3 7 9

MIDWEST 459 344 293 95 193 105 1 6 6

SOUTHEAST 2,338 2,387 2,528 1,832 1,137 427 7 103 69

SOUTH 1,049 772 637 356 501 239 441 10 16

TOTAL 5,266 4,613 3,828 2,527 2,334 862 452 126 103

Banking distribution is the mainbarrier to new players

70% of the affiliations are donethrough banks

SOURCE: BRAZILIAN CENTRAL BANK , MARCH 2012

7

Page 9: Apresentação Institucional 2012

28.6%

28.6%

42.4%

0.3%

Banco Bradesco Banco do Brasil

Free-float Treasury

655.096.224 common shares

9

CIELO | OWNERSHIP

Page 10: Apresentação Institucional 2012

CIELO | PLANNING MATRIX

10

Partnership with

Cybersource

Page 11: Apresentação Institucional 2012

UPCOMING SOON

VO

UC

HER

CR

EDIT

AN

D D

EBIT

CIELO | PORTFOLIO OF BRANDS

11

Page 12: Apresentação Institucional 2012

Cielo Fidelidadeis the only loyaltyprogram developedexclusively to merchants

Scheme: accrual of pointsbased on the merchant’svolume with Cielo andredemption of points for morethan 20 thousand products

Cielo Fidelidadeis the largest B2Bloyalty program inLatin America

CIELO | LOYALTY PROGRAM

12

Page 13: Apresentação Institucional 2012

CIELO PREMIA IS THE MOST

AND BRINGS AN ADVANCED TECHNOLOGYCHANGING THE CULTURE OF CARRYING OUTPROMOTIONS AT THE POINT S OF SALES

FLEXIBLE AND THE EASIEST TO USE

PROMOTIONAL MARKETING TOOL

IN THE MARKET

CIELO INNOVATES ONE MORE TIME

13

CIELO | ADDING VALUE TO MERCHANTS

Page 14: Apresentação Institucional 2012

SURPRISES

ENGAGES

SEGMENTS

MANAGES

The card owner with a differentiatedpayment experience

The card owner through multiplegifts and discounts

The promotion according to your needs (Bank/Card Brand/Card type/Purchasing option: Debit or Credit)

The promotion automaticallyreducing operational costs strongly

CIELO | PREMIA’S MAIN ADVANTAGES

14

Page 15: Apresentação Institucional 2012

IT GIVES THE CLIENT

ON A SPECIFIC DAY / TIMEA GIFT OR A DISCOUNT

ADVANTAGES TO

IT INCREASES THE RETURN

FREQUENCY ON A DAYWITH LOW MOVEMENT

CIELO CLIENT

15

CIELO | FIXED DAY AND TIME

Page 16: Apresentação Institucional 2012

*** CONGRATULATIONS!***

DISCOUNT TO YOU

10% discount

At the end of the day

On Mondays

PRIZE BALANCE

--------------------------

EXPIRING DATE: 01/31/2011

16

CIELO | FIXED DAY AND TIME

Page 17: Apresentação Institucional 2012

CIELO | INNOVATIVE PRODUCTS

17

Unprecedented payment solution

application in Brazil for iPhone, iPad and

iPod touch as well as Android system

and Blackberry

Devices used as POS terminal for mobile

payment with Visa, MasterCard,

American Express and Elo cards

Page 18: Apresentação Institucional 2012

Crediário is a unique and exclusivetechnology developed by Cielo through

which merchants can offer an

additional payment method that

allows cardholders to pay in up to 48 installments, accessing a pre-approvedcredit line from their checking accounts

through their bank cards.

Banco do Brasil and Bradesco made

available R$100 billion in credit to the

product. In the coming months others banks will join (HSBC and Caixa Ecônomica

Federal).

18

CIELO | CREDIÁRIO PRODUCT

Page 19: Apresentação Institucional 2012

MERCHANT• More sales volume: more than 20 million cardholders from BB and

Bradesco with pre-approved lines of credit;• Additional payment scheme without directly financing the cardholder;• Better cash flow as funds are received in D+1;• Increase in average ticket;

CARDHOLDER• Pre-approved credit line from the bank;• Attractive interest rates;• Additional to credit card’s limit;• Simulation at the point of sale;

CIELO• More sales volume;• Merchant Discount Rate similar to credit in installments.

CREDIÁRIO: more advantages to participants

19

CIELO | CREDIÁRIO PRODUCT

Page 20: Apresentação Institucional 2012

CIELO | MeS ACQUISITION

20

MeS Highlights• Leading e-Commerce payment services

provider with full range of merchant acquiring, e-Commerce & fraud management solutions

• Proprietary, internet-based, next-generation technology platform with best-in-class scalability, analytical capabilities, delivery speeds and cost of services

• In-house development of products and services provides superior transaction economics across the value chain

• Portable platform with upside for expansion

• Good organic revenue growth, margins and free cash flow

• Seasoned management team

Rationale

• Enhancement of Technology Platform

– Opportunity to leverage MeS’ technology to the Brazilian market and Rest of World

– MeS platform designed to achieve maximum scalability, efficiency and reliability at a low cost

• E-Commerce Improvement

– E- Commerce is fastest growth merchant category in payments

– MeS has expertise and proprietary technology tailored to serving e-commerce merchants

• Strong MeS Financial Performance

– High organic growth and attractive margins

Agreement to acquire 100% of MeS for $670 million

Page 21: Apresentação Institucional 2012

• End-to-end payment processing functionality:

– e-Commerce

– Business-to-Business

– Mobile Commerce

– Card present and card not present merchants

– Recurring Billing

– Risk Management

WEB-BASED DELIVERY

• A white-label and fully customizable business solution:

– Transaction Processing & Reporting

– E-Commerce & Mobile

– Risk Management

– Product & Pricing

– Compliance Administration

– Sales Training and Marketing

– Business Analytics

FULL RANGE OF ACQUIRING, E-COMMERCE & MOBILE PAYMENT SERVICES

* Last twelve months ended May 31, 2012

MERCHANTS AGENT BANKS

MERCHANT e-SOLUTIONS AT A GLANCE

21

Year Founded 2000

Number of

Merchants

70,000+

Processing

Volume

$14bn+

# of Settled

Transactions

130mm+

LTM Net Revenue of

$124 million*

Page 22: Apresentação Institucional 2012

CIELO | ORIZON AQUISITION

Founded in 2006

Ownership interest of 40.95%;

Interconnection between healthcare and dental operators and services

providers

22

Page 23: Apresentação Institucional 2012

CIELO | M4U AQUISITION

Founded in 2000

innovation in the development of technological mobility platforms

largest mobile top up and mobile payment platforms in the country

developed several applications under the most diverse cell phone

standards for a wide range of clients in the financial and telecom

markets

Founders will continue to head the business

Deal

Announced August 2010

Total amount of R$ 50.1 million

R$ 25.05 million already paid and the other half will be payable

after 37 months from the closing date (as long as the contractual

targets are met)

23

Page 24: Apresentação Institucional 2012

CIELO | Paggo Soluções JV

Combine Oi’s mobile payment experience with Cielo’s

coverage and experience with electronic payment networks, in

order to create a joint venture to offer acquiring and transaction

capture services using mobile devices

Creation of a new company controlled by both Oi and Cielo

Announced September 2010

24

Page 25: Apresentação Institucional 2012

CIELO | BRASPAG AQUISITION

Deal announced May 2011

Total amount of R$ 40 million

Founded in 2005

Leader as a gateway for e-commerce in Brazil, with approximately

65% market share

Platform integrates online stores, financial institutions and

acquirers, and is responsible for capturing, routing and managing

payment transactions with cards, collection slips and online debit

25

Page 27: Apresentação Institucional 2012

CIELO | ADR

27

Cielo has a sponsored Level I ADRTicker: CIOXYADR Ratio (ADR:ORD): 1:1Depositary bank: Deutsche Bank Trust Company AmericasDepositary bank contacts:

ADR broker helpline:Tel: +1 212 250 9100 (New York)Tel: +44 207 547 6500 (London)

Email: [email protected] website: www.adr.db.com

Depositary bank’s local custodian: Banco Bradesco

Page 28: Apresentação Institucional 2012

Financial Indicators 2Q12 2Q11 1Q122Q12 X 2Q11

2Q12 X 1Q12

Financial Volume(R$ million)

91,720.8 74,622.6 88,081.8 22.9% 4.1%

Transaction(million)

1,282.0 1,094.2 1,269.4 17.2% 1.0%

Net Revenue *(R$ million)

1,470.1 1,119.3 1,399.5 31.3% 5.0%

Cost of Services(R$ million)

(407.7) (342.4) (399.1) 19.1% 2.1%

Operating Expenses(R$ million)

(223.8) (115.4) (125.9) 94.0% 77.7%

Unit Costs + Expenses ex subsidiaries

(0.44) (0.38) (0.37) 17.8% 20.8%

Adjusted EBITDA (R$ million)

914.1 720.2 947.8 26.9% -3.6%

Net Income(R$ million)

548.9 423.6 566.6 29.6% -3.1%

Blended Net MDR (bps) 102.6 101.2 105.3 1.5 (2.7)

Credit Net MDR (bps) 116.1 117.5 118.6 (1.4) (2.6)

Debit Net MDR (bps) 78.9 73.7 81.2 5.2 (2.3)

CIELO | FINANCIAL INDICATORS

28* Including prepayment of receivables present value adjusted

Page 29: Apresentação Institucional 2012

CIELO | OPERATING PERFORMANCE

29

13.4%

4.1%

79,775

91,72188,082

22.9%

74,623

91,2531,269 1,282

1,0941,167

1,302

1.0%

17.2%

4.3%

639 678 730 739 751

455 489572 531 531

2Q11 3Q11 4Q11 1Q12 2Q12

Cielo- Number of Transactions (R$ million)

Credit Debit

46.821 50.368 56.034 56.786 58.571

27.802 29.407 35.219 31.296 33.150

2Q11 3Q11 4Q11 1Q12 2Q12

Transaction Financial Volume (R$ million)

Credit cards Debit cards

1.115

1.153

1.1991.212

1.264

2Q11 3Q11 4Q11 1Q12 2Q12

Cielo- Number of Active Merchants (1 transaction in the last 60 days)

Page 30: Apresentação Institucional 2012

CIELO | FAIR SHARE

30

Source : Public information, released by the companiesOthers = Redecard and Santander/GetNet

Financial Volume Breakdown (in R$)

Considering the 2 main participants , Cielo gained 0.9 p.p. quarter-on-

quarter

Considering the 3 main participants, Cielo gained 0.5 p.p. quarter-on-

quarter

57,7% 57,9% 59,5% 60,2% 61,1%

42,3% 42,1% 40,5% 39,8% 38,9%

2Q11 3Q11 4Q11 1Q12 2Q12

Cielo Redecard

56,7% 56,7% 58,0% 58,5% 59,0%

43,3% 43,3% 42,0% 41,5% 41,0%

2Q11 3Q11 4Q11 1Q12 2Q12

Cielo Others

Page 31: Apresentação Institucional 2012

CIELO | REVENUES

31

POS 2Q11 3Q11 4Q11 1Q12 2Q12

AverageRental(R$/month)

65 65 67 71 75

Installed POS (thousand) 1,351 1,402 1,484 1,524 1,586

MDR 2Q11 3Q11 4Q11 1Q12 2Q12

Net MDR Debit

74 77 81 81 79

Net MDR Credit

117 118 119 119 116

24.7%

1.4%

34.2%

9.5%

955.4927.8

941.2

823.1

754.9

550,1 596,6669,0 673,7 679,7

204,8226,5

286,4 254,1 261,4

2Q11 3Q11 4Q11 1Q12 2Q12

Commissions Revenues (R$ million)

Credit Debit

265,1 272,3

296,1

342,9 355,8

2Q11 3Q11 4Q11 1Q12 2Q12

Equipment Rental (R$ million)

Page 32: Apresentação Institucional 2012

CIELO | PREPAYMENT OF RECEIVABLES

32

54.2%

11.7%

3.376,9 3.894,6

4.899,2 5.289,9

6.162,2

7,2% 7,7%

8,7%9,3%

10,5%

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

7,0%

8,0%

9,0%

10,0%

11,0%

12,0%

13,0%

14,0%

15,0%

16,0%

17,0%

18,0%

19,0%

20,0%

21,0%

22,0%

23,0%

24,0%

25,0%

26,0%

27,0%

28,0%

29,0%

30,0%

-

1.000,0

2.000,0

3.000,0

4.000,0

5.000,0

6.000,0

7.000,0

8.000,0

9.000,0

10.000,0

2Q11 3Q11 4Q11 1Q12 2Q12

Prepayment of Receivables (R$ million)

Financial prepayment volume % Prepayment over Credit Financial Volume

58,5 56,0 55,8 55,7 57,7

2Q11 3Q11 4Q11 1Q12 2Q12

Average Term (days)

137,7

159,9

193,1 190,1

212,4

2Q11 3Q11 4Q11 1Q12 2Q12

Revenue of Prepayment of Receivables ex Adjustments (R$ million)

Page 33: Apresentação Institucional 2012

CIELO | COSTS

33

Reduction of 5.3% of the unitcost excluding the subsidiariesand the additional brands fee

If the impact of depreciation is eliminated in the sameanalysis, the reduction wouldhave been 8.7%

Costs of services rendered

Depreciation and amortization

0.318 0.261 0.276

Unit per transaction

0.040 0.017

Increase of 2.0% of the unitcost excluding the subsidiariesand the additional brands fee

If the impact of depreciation is eliminated in the sameanalysis, the increase wouldhave been 2.0%

0.318 0.283 0.2780.040 +0.005

407.7

334.9301.8

407.7

352.3362.8

11.0%

-5.3%

3.0%

2.0%

333,9

261,1 244,1

73,8

50,7

22,1 73,8

57,7

2Q12 Reported Costs related to subsidiaries

Additional brands fee 2Q12 Adjusted 2Q11 Adjusted

Costs Comparison 2Q12 X 2Q11 (R$ million)

333,9 289,0 280,5

73,8 50,7

5,8 73,8 71,8

2Q12 Reported Costs related to subsidiaries

Additional brands fee 2Q12 Adjusted 1Q12 Adjusted

Costs Comparison 2Q12 X 1TQ2 (R$ million)

Page 34: Apresentação Institucional 2012

CIELO | EXPENSES

34

In both comparisons (2Q12 x 2Q11 and 2Q12 x 1Q12), the main impact for the increase was due to sales and marketing expenses (with the realization of some initiatives and campaigns that were postponed from 1Q12 and the incentives paid to partner banks due to shared sales and marketing expenses.)125,9

223,80,0 0,7

20,822,4

54,0

1Q12 Depreciation and

Amortization

Personnel General and Administratives

Other Expenses Sales and Marketing Expenses

2Q12

Operating Expenses- 2Q12 X 1Q12 (R$ million)

115,4

223,80,6 2,615,4

33,9

55,9

2Q11 Depreciation and Amortization

Personnel General and Administratives

Other Expenses Sales and Marketing Expenses

2Q12

Operating Expenses- 2Q12 X 2Q11 (R$ million)

Page 35: Apresentação Institucional 2012

CIELO | FINANCIAL PERFORMANCE

35

-3.6%-3.1%

Adjusted EBITDA (R$ million) Net Income (R$ million)

29.6%26.9%

423,6457,5

504,5

566,6 548,8

38% 38%37%

41%

37%

25,00%

30,00%

35,00%

40,00%

45,00%

50,00%

55,00%

60,00%

0,0

100,0

200,0

300,0

400,0

500,0

600,0

2Q11 3Q11 4Q11 1Q12 2Q12

Net Income Net Margin

720,2 747,0

839,8

947,8

914,1

64%

62% 61%

68%

62%

45,00%

50,00%

55,00%

60,00%

65,00%

70,00%

75,00%

0,0

100,0

200,0

300,0

400,0

500,0

600,0

700,0

800,0

900,0

1.000,0

2Q11 3Q11 4Q11 1Q12 2Q12

Adjusted EBITDA Adjusted EBITDA Margin

Page 36: Apresentação Institucional 2012

CIELO | WHY INVEST?

Leader in a fast growing market

Strong balance sheet, high cash generation and low capex requirements

Minimum dividend payout of 50% of net profit*distributed twice a year

Focus on innovationand continuous growth

36

Page 37: Apresentação Institucional 2012

Investor Relations Contacts:

www.cielo.com.br/ri

Email: [email protected]

Phone.: + 55 11 2596 1701