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EXHIBITION PROFILE & KEY FACTS
INDUSTRY SECTORS AT THE EXHIBITION • Machine Tools • Welding Equipment • Automation, Robotics and Manufacturing Cell Integration • Quality Assurance • Metrology and Measurement Devices • Hydraulic and Pneumatic Equipment • Compressors • Cargo Movement and Storage Equipment • Manual Tools, Cutting Tools and Polishing • Additive Manufacturing, Prototyping and 3D Printing • Painting and surface treatment equipment
VISITOR AUDIENCE PROFILE • Engineering • Industrial Management • Maintenance • Production • Product Development • Purchasing • Quality Manufacturing • Representation/Distributors
EXPOMAFE 2017 (expectations) 400 Exhibitors 40,000-50,000 visitors 43,000 sqm of exhibition space
QUALIFIED VISITOR AUDIENCE
The expected audience is 40,000 qualified industry buyers/visitors from the following industries: AUTOMOTIVE . AUTO PARTS . AEROSPACE . CONSTRUCTION EQUIPMENT . ELECTRONICS & APPLICANCES . ENERGY GENERATION . FARMING AND AGRIBUSINESS EQUIPMENT . MACHINING . METALLURGY . MEDICAL EQUIPMENT . OIL & GAS . RAILWAY EQUIPMENT . TOOLMAKING . TRANSPORTATION . WIND POWER .
MACHINE AND EQUIPMENT FINANCING
EXPOMAFE will be the ideal setting for the Brazilian and South American buyers to invest in new technologies to improve their productivity with the presence of Brazil’s leading financial institutions, offering special financing conditions during the exhibition.
Note: The above financial institutions were present at FEIMEC 2016.
EXPOMAFE will present the 2nd ADVANCED MANUFACTURING DEMONSTRATION, with machines and equipment fully integrated, applying technologies such as RFID, IoT, artificial intelligence, robotic arms, Big Data, among others in a productive cell functioning live during the show.
At EXPOMAFE we will expand the project, based on FEIMEC 2016, where 22 different companies with national and international experts, offered practical onsite presentations on the latest trends in flexible manufacturing and Industry 4.0.
ADVANCED TECHNOLOGIES AND INNOVATION AT EXPOMAFE
2nd ADVANCED MANUFACTURING DEMONSTRATION IS CONFIRMED AT EXPOMAFE 2017!
EXPOMAFE OFFERS STATE-OF-THE-ART INFRASTRUCTURE
Modern infrastructure
Comfort and convenience
Fully climatized
AT THE NEWLY EXPANDED SÃO PAULO EXPO EXHIBITION CENTER
Parking garage with 4,500 covered spaces
Easy access
Close to modern hotels and domestic airport
https://youtu.be/ApU3nyBm6ic
EXPOMAFE OFFERS STATE-OF-THE-ART INFRASTRUCTURE
AT THE NEWLY EXPANDED SÃO PAULO EXPO EXHIBITION CENTER
WHY EXPOMAFE?
STRONG BUYER AUDIENCE
KEY ADVANTAGES OF EXPOMAFE 1) ABIMAQ & OTHER TOP INDUSTRY ASSOCIATIONS 2) INTERNATIONAL EXHIBITION 3) WORLDWIDE & BRAZILIAN INDUSTRY LEADERS 4) TECHNOLOGY & INNOVATION 5) CUSTOMER EXPERIENCE
The Brazilian Machinery Builder´s Association (ABIMAQ) was founded in 1975 with the goal of acting in for the strengthening of the domestic industry by mobilizing the sector, performing actions with the political and economic spheres, stimulating trade and international cooperation and contributing to enhance their performance in terms of technology, human resources training and management modernization.
7,800 companies represented from different segments of manufacturers of mechanical capital goods.
10 regional offices throughout Brazil.
34 sectorial chambers.
www.expomafe.com.br
Iniciativa Promoção e Organização Patrocínio Oficial Local Filiado à
INDUSTRY SUPPORT
INTERNATIONAL SUPPORT
GERMANY
ARGENTINA
USA ITALY
NOTE: List updated on July 21, 2016.
INTERNATIONAL PRESENCE AT THE WORLD’S TOP INDUSTRY EXHIBITIONS
PRESENCE OF THE INDUSTRY’S LEADING COMPANIES
CONFIRMED EXHIBITORS AIGNEP • AMF-INDUSTÉCNICA • API LATINO AMÉRICA • AR BRASIL COMPRESSORES • ARCUS POWER • ASA INDUSTRIAL • ASIA METALS • ATLAS COPCO COMPRESSORES • ATLAS COPCO TOOLS • BALLUFF • BIELOMATIK • BLASER SWISSLUBE DO BRASIL • BNDES • BREVIL • BUCCI INDUSTRIES • CALFRAN • CAMOZZI • CBD / STH • CHICAGO PNEUMATIC • COGNEX • COMAU DO BRASIL • CORREIAS SCHNEIDER • CORTESA • EMT • EMUGE FRANKEN • ERGOMAT • EUCHNER • FANUC SOUTH AMERICA • FEMAT • FESMA • FLUIR AUTOMAÇÃO • FRANHO FRONIUS DO BRASIL • FW TECNOLOGIA • GROB • GRUPO ARPIASPERSUL • GUHRING BRASIL • HELLER • HEXAGON • HOMMEL-TECH • INDEX TRAUB • INGERSOLL RAND • INTERSYS • INSTRON • ISOFLEX • ITALBRONZE • JENOPTIK DO BRASIL • JRGS • KAMPMANN • KENNAMETAL • KUKA – ROBOTER • LIEBHERR BRASIL • LOSUNG • LUPUS • MADAULA BRASIL • MAUSA • MAZAK • MCC MACHINERY BRASIL • MEP • METAL WORK • MF FLUES • MG EXIM • MITSUBISHI MATERIALS • MITSUI MOTION • MITUTOYO • NAGEL DO BRASIL • NIKON METROLOGY • NMS • OMIS DO BRASIL • OSG • PANMACHINE • PECROLL • POLYSEAL • PORTA CABOS • PRENSAS SCHULER • PRENSAS SCHUSTER • RENISHAW • ROMI • RONEMAK • SCHUNK INTEC • SIMPRO • SKA • SOMA SUL • SONED • STAR SU • STÄUBLI • SUL CORTE • SUMITOMO • SUNNEN DO BRASIL • SYSTEC • TAYLOR HOBSON • TECNIGRAV • TECNO TOOLS • TEXIUS • THK • TYROLIT • TOX PRESSOTECHNIK DO BRASIL • USIMOTION / USIFORMA • VISO QUADROS • VOLLMER • WAFIOS • WELLE LASER • WERK-SCHOTT PNEUMÁTICA • WFL DO BRASIL • WIDIA • YG-1 • ZWICK / ROELL • ZEISS • NOTE: List updated on August 30, 2016.
EXHIBITORS THAT HAVE MIGRATED TO EXPOMAFE 2017
NOTE: List updated on August 31, 2016.
EXHIBITORS OF IMPORTED PRODUCTS
NOTE: List updated on July 21, 2016.
AIGNEP BLASER SWISSLUBE COGNEX FANUC KUKA LUPUS MADAULA BRASIL MARUBENI CITIZEN-CINCOM (BROTHER) MAZAK MEP MITSUI MOTION NAGEL DO BRASIL NIKON METROLOGY PANMACHINE RENISHAW SCHUNK INTEC SKA (3D printers from STRATASYS) STÄUBLI SUNNEN DO BRASIL TAYLOR HOBSON THK WELLE LASER ZEISS
AUDIENCE DEVELOPMENT STRATEGY
www.expomafe.com.br
• Continuous Database build project to expand and update our our contacts of industry professionals
• Telepromotion callcenter campaign to update our database of VIP Buyers and personally invite them to visit the exhibition.
• Group visits from regional trade associations.
• VIP Club where EXPOMAFE exhibitors may invite their most important customers to visit the exhibition with special benefits and enhanced comfort (free parking, acess to VIP Buyers Lounge, pre-show registration).
MARKETING EXPOMAFE is investing heavily to guarantee a strong, qualified visitor audience
www.expomafe.com.br
Content marketing campaing that offers exclusive and relevant content to industry professionals.
Advertising in the top industry trade magazines (August 2016 – May 2017).
Email marketing blasts to industry partner databases.
LinkedIn campaign targeting industry professionals.
Web banners on the main industry sites and news portals.
Public relations and media promotion for the exhibitiors launches.
Google Adwords to target industry professionals.
Regional promotional campaigns targeting specific industrial regions in Brazil, with investments in radio advertising, outdoor billboards, news portals, and face-to-face events.
MARKETING EXPOMAFE is investing heavily to guarantee a strong, qualified visitor audience
CONTENT MARKETING High engagement with the EXPOMAFE visitor audience and industrial buyers
Content Marketing • A new INFORMA initiative aimed at increasing the
visitor audience’s engagement with our industrial exhibitions.
• It is a portal of exclusive, relevant content created by INFORMA’s team of jornalists with the collaboration of industry experts.
• This project promises to create an active community of business owners and manufacturing industry professionals.
The high engagement levels of this community of decision-makers promises to offer an effective channel of communication with the industry’s leading buyers - additional opportunities for lead generation and new business for our exhibitors!
Content for download: • 10 Steps to start exporting in 2016 • 7 Practical lessons to overcome the current economic
challenges and identify new opportunities • E-book: Energy Efficiency in Manufacturing • How to jumpstart your company into the Industry 4.0
40 articles published
676 downloads (e-books)
37.965 visitors
CONTENT MARKETING High engagement with the EXPOMAFE visitor audience and industrial buyers
NOTE: Data from the first 6 months of operations.
Webseries of Advanced Manufacturing - Promotional drive on Youtube, Facebook, Linkedin, and the official site of the exhibitions. - Over 15,000 visualizations
Advanced Manufacturing: Industry 4.0 in Brazil
Advanced Manufacturing: Today’s reality in Brazil
Advanced Manufacturing: Final Demonstration at FEIMEC 2016
CONTENT MARKETING High engagement with the EXPOMAFE visitor audience and industrial buyers
EXHIBITOR MARKETING TOOLS
MARKETING & BRANDING TOOLS EXPOMAFE exhibitors have several FREE tools included in the exhibition package to maximize brand
visibility, lead generation and booth visitation
www.expomafe.com.br
Digital Promotion – Ready-to-use files for digital banners and email signatures, including official exhibition logo.
Official EXPOMAFE Directory – Company listing with product information and contact details.
Clube VIP – Personalized exhibition invitations for your most important customers, includes: free parking, VIP access to the exhibition and access to the CLUBE VIP LOUNGE.
Digital Showcase – Greater visibility for your products and company during visitor searches on the “Exhibitor List” through the official EXPOMAFE web site.
Media Exposure – Greater visibility in the trade media for your company, new product launches, new technologies, news, etc. through our integrated PR campaign for the exhibition.
Electronic Interview – Promotion to visitor database of an interview with an executive from the exhibiting company with the details regarding its participation at EXPOMAFE (new products, new technologies, special offers, news, updates, etc).
MARKETING & BRANDING TOOLS EXPOMAFE exhibitors have several FREE tools included in the exhibition package to maximize brand
visibility, lead generation and booth visitation
EXHIBITOR TESTIMONIALS (FEIMEC 2016)
www.expomafe.com.br
“Although it is only the first edition, FEIMEC has exceeded expectations. In comparison with other exhibitions in which we have participated, we noticed that the visitor audience was more qualified and actively looking for new solutions for their companies. We will have several weeks of follow up work from the leads generated at the show.” - Edouard Mekhalian, Director, KUKA ROBOTER
"The tradeshow exceeded our expectations in terms of visitation. We received visits from professionals at our booth from all over Brazil and other countries, such as: Peru, Argentina, and Japan. We were invited to participate in this new challenging business venture, and overall the results have been very positive."- Francisco Nakasone, Sales Manager, MAZAK
“We did not expect to close so many sales during the exhibition, due to the current economic slowdown. However, the visitors at the event were determined to purchase or launch new projects. And, that is extremely positive for all of the exhibitors.” - Tiago Juste, Technical Director, CALFRAN
“There is no doubt. This trade show has become a part of our commercial strategy. We already have meetings scheduled at the beginning of next week with customers who we prospected at the event to discuss the implementation of new solutions with them.” – Luciano Maia Costa, Sales Director, FRANHO
EXHIBITOR TESTIMONIALS (FEIMEC 2016)
www.expomafe.com.br
“We had conversations with decision-makers, who effectively approve new purchases. We were able to demonstrate our large-scale equipment and open doors to new opportunities for projects in the future.” - João Guerreiro, Sales Executivo, MAUSA
"This trade show attracted a more qualified visitor audience, more targeted. The majority of our customers were here." - Felipe Abud, Sales Engineer, LIEBHERR
"We were extremely satisfied with FEIMEC, and certainly we will be present at the next edition. Here at Körper, rightafter FEIMEC, we have already commented that we had made the right decision (to be an exhibitor). Congratulations for all your excellent work! FEIMEC has already become a success!” - Anita Oliveira, Marketing Manager, KÖRPER
EXHIBITOR TESTIMONIALS (FEIMEC 2016)
www.expomafe.com.br
“All of the companies that visited our booth until now, seem to be very focused, with projects already structured for new investments and plans on purchasing.” - Felipe Ferreira, Consultor, FANUC
“Qualified visitors. Without a doubt the new exhibition center made a big difference, and it is close to the airport, highway and ABC region.” - Claudio Falcão, Director, NORD DRIVESYSTEMS
“FEIMEC exceeded our expectations. Our booth visitation was good and we made sales. The exhibition center’s infrastructure is very good and so is the parketing garage. We believe that this exhibition will grow.” - Marcos Ribeiro, Director, DARDI UHP WATERJET
“We made very good new contacts. The visitor audience was very qualified. In general, the exhibition was good for Trumpf. FEIMEC was well organized and the exhibition center is very good.” - João Carlos Visetti, Director, TRUMPF DO BRASIL
EXHIBITOR TESTIMONIALS (FEIMEC 2016)
VISITOR TESTIMONIALS (FEIMEC 2016)
www.expomafe.com.br
“It is important to emphasize that the value of visiting a trade show like this is the possibility of finding products and equipment from smaller companies. I saw some very interesting and advanced products with a great cost-benefit ratio in booths from suppliers that until now I had not heard of.” -- Sleimen Bedran, RB Cortes, invited by FRANHO
“Congratulations on the venue! Finally, we are no longer slaves to the other exhibition centers. I found a lot of new products in automation and robotics. The Advanced Manufacturing Demonstration was very interesting. I thought the exhibition would be strictly a product showcase for buying and selling, however, I saw a lot of value-added educational content, in addition to new ideas and exciting product launches. I most certainly will visit the next edition.” Antônio Pacheco, ITW DELFAST DO BRASIL, invited by STAUBLI
VISITOR TESTIMONIALS (FEIMEC 2016)
GUARANTEE YOUR SUCCESS AT EXPOMAFE 2017!
MICHAEL FINE Show Manager Direct: +55 (11) 3017-6934 Mobile: +55 (11) 94598-4513 [email protected]
Our sales team is ready to help you drive new business in Brazil and South America
www.expomafe.com.br