april 10, 2018 plenary: social media - amazon s3 · 2018-04-06 · linkedin #niche2018 @melissabphd...
TRANSCRIPT
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Plenary:
Building Your Influence on
Social Media
April 10, 2018
@MelissaBPhD
#NICHE2018
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Building Your Influence
on Social Media
Melissa Batchelor-Murphy, PhD, RN-BC, FNP-BC, FAAN
Associate Professor, Duke University School of Nursing
@MelissaBPhD
@DukeU_NrsngSchl
@MelissaBPhD
#NICHE2018
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Objectives
1. Recognize how multiple forms of social media can be used to leverage and expand your professional influence.
2. Identify credible sources of health information campaigns to spread key messages for health decision-making.
3. Use a framework to develop individualized social media skills to showcase your work.
@MelissaBPhD
#NICHE2018
Nurses Using Social Media
@MelissaBPhD
#Nurses @TheView
#Stethoscope#NICHE2018
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Nurses Using Social Media
@MelissaBPhD
#NICHE2018
Why Use Social Media?
Communicator to Public
• Research findings
• Changes in Practice
Standards
• Advisory Opinions
• White Papers
• Political Events
• Image of Nursing
Being Engaged
• Professional Organizations
• Healthcare Organizations
• Academic Centers
• Regulatory Agencies
• Nursing Licensure Boards
@MelissaBPhD
#NICHE2018
@MelissaBPhD
Why Use Social Media Be part of conversations & stay current
Build professional relationships
Increase timely dissemination of health & safety
information
Promote services & programs (NICHE)
Personalize and reinforce health messages that can be
more easily tailored or targeted to audience(s)
Empower people to make safer and healthier decisions!Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual
Leadership Conference, Orlando, FL. #NICHE2018
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Guard Your Career and Your Reputation
1. Maintain professional boundaries
2. Protect your professional reputation
3. Don’t breach patient privacy and/or violate HIPAA
4. Don’t establish a “duty of care” through social media
Resources– NCSBN: A Nurse’s Guide to Professional Boundaries
– NCSBN: A Nurses Guide to the Use of Social Media
Buppert, C. (2018). Nurses and Social Media: Guard Your Career and Your Reputation. Retrieved March 31, 2018 at https://www.medscape.com/viewarticle/892498
@MelissaBPhD
#NICHE2018
Objective 1
Recognize how multiple forms of social media can be used
to leverage and expand your professional influence
@MelissaBPhD
#NICHE2018
@MelissaBPhD
Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence
Annual Leadership Conference, Orlando, FL.
Social Media: So Many Options!
#NICHE2018
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@MelissaBPhD
#NICHE2018
@MelissaBPhD
#NICHE2018
@MelissaBPhD
Use Facebook & LinkedIn to• Represent your organization by post photos of staff & events
• Post comments on current activities, upcoming events, and other timely
information
• Link to current articles to demonstrate knowledge of the field and introduce
your work to colleagues
• Individuals can “Like” an organization or a cause and see others who are
connected to these issues
• Create or join groups of other nursing professionals
Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence
Annual Leadership Conference, Orlando, FL. #NICHE2018
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@MelissaBPhD
Twitter…
Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual
Leadership Conference, Orlando, FL.
• Collects comments in real time
• Reaches a wide audience
• Micro-blogging platform
(240 characters)
• Allows you to link content on
the Web
#NICHE2018
@MelissaBPhD
Why Use Twitter?
• Reach broadly
• Build relationships
• Get immediate feedback
• Stay current/discover new conversations
• Find collaborators
Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual
Leadership Conference, Orlando, FL.#NICHE2018
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@MelissaBPhD
You Tube
#NICHE2018
@MelissaBPhD
Use You Tube to:• Create a channel to house videos
• Post a video of a special event, conference to share with
those who could not attend
• Post a video of a training session you wish others to emulate
• Share a link to your videos on other social networking sites
• Broadcast training or events liveBeilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual
Leadership Conference, Orlando, FL. #NICHE2018
@MelissaBPhD
Blogs
Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual
Leadership Conference, Orlando, FL. #NICHE2018
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@MelissaBPhD
Use Blogs to:• Create another outlet to serve as a voice for you or your organization
to share news, or updates
o Provide analysis, insights, and updates
• Update your community about a recent event or ask for volunteers for
an upcoming event
• Comment on other blogs to share your thoughts or opinion to gain
exposure as a thought leader in your field
Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual
Leadership Conference, Orlando, FL. #NICHE2018
Objective 2
Identify credible sources of health information campaigns to
spread key messages for health decision-making
@MelissaBPhD
#NICHE2018
@MelissaBPhD
Identifying Credible Sources to Learn More
About Using Social Media Professionally
#NICHE2018
• Centers for Disease Control and Prevention
- The Health Communicator’s Social Media Toolkit
- CDC’s Guide to Writing for Social Media
• National Council for State Boards of Nursing- A Nurse’s Guide to Professional Boundaries
- A Nurses Guide to the Use of Social Media
• American Nurses Association- 6 Tips for Nurses Using Social Media
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Credible Sources of Information
to Like, Share, Tweet, Retweet
• Research findings
• Changes in Practice Standards
• Advisory Opinions
• White Papers
• Political Events
• Image of Nursing
• Professional Organizations
• Healthcare Organizations
• Academic Centers
• Regulatory Agencies
• Nursing Licensure Boards
@MelissaBPhD
#NICHE2018
@MelissaBPhD
#NICHE2018
Objective 3
Use a framework to develop individualized social media
skills to showcase your work
@MelissaBPhD
#NICHE2018
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@MelissaBPhD
My Start in Social Media and Technology
#NICHE2018
2007-2010: My journey begins…
@MelissaBPhD
#NICHE2018
@MelissaBPhD
#NICHE2018
2011: The power of stories…
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@MelissaBPhD
#NICHE2018
2015: YouTube ChannelUsing video to disseminate science…
@MelissaBPhD
#NICHE2018
2017: Developing a website and a professional brand…
@MelissaBPhD
#NICHE2018
2017: Television Show….
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@MelissaBPhD
#NICHE2018
2017: NICHE….
@MelissaBPhD
#NICHE2018
2017: Needed to learn to Blog and Disseminate...
@MelissaBPhD
#NICHE2018
2018 & Beyond: Showcasing Science & Building an Interprofessional Network…
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@MelissaBPhD
CDC’s Social Media Toolkit. Worksheet p. 47 #NICHE2018
Getting Started
1. Identify target audience
2. Determine your objective(s)
3. Audience communication
needs
4. Goal integration with your
organization (and NICHE)
5. Identify social media tools
6. Define activities
7. Message Development
8. Measure impact
@MelissaBPhD
Develop a Plan
• Be strategic
• Be deliberate
• Identify training opportunities
• Develop a plan
• Work your plan
#NICHE2018
@MelissaBPhD
Working the Plan
#NICHE2018
Gladiator
Transitional
SpectatorLearn new social media platform, educate
family and friends (Retweet, Share)
Interpreting health information and
translate for the public (Blogging, Op
Eds, Sharing Conference events)
Advocacy, Thought Leader (Podcast,
TV/ Radio, Meeting with
policymakers)
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@MelissaBPhD
Making Your Case
#NICHE2018
STEP 1: What’s the problem?
STEP 2: Give some back
story: how did we get here?
STEP 3: What should we do
about it?
Delirium is a new, sudden, and serious episode that changes a person’s ability to
pay attention, ability to think and/or alertness.
Hospitalization, anesthesia and surgery increase risk of delirium, but it is often missed or
misinterpreted as dementia. Healthcare professionals are
often not trained to recognize delirium.
NICHE nurses are trained to recognize delirium as a medical emergency. NICHE nurses work
with families and the healthcare team to identify delirium, find the
cause, and reverse delirium.
NICHE Need to Know: Delirium
@MelissaBPhD
Other Examples
#NICHE2018
Thank you!
Twitter: @MelissaBPhD
Instagram: melissabphd_thenurse
LinkedIn: Melissa Batchelor-Murphy
Facebook: MelissaBPhD
Email: [email protected]