april 13, 2017 help shape dtk 2020 - downtown ?· help shape dtk 2020. ... develop a local...

Download April 13, 2017 HELP SHAPE DTK 2020 - Downtown ?· HELP SHAPE DTK 2020. ... Develop a local shopping…

Post on 25-Jul-2018

212 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • Survey results

    April 13, 2017

    HELP SHAPE DTK 2020

  • Four surveys totaling 1,205 participants:

    Quick survey476 responses

    In-depth survey524 responses

    DT Employees survey 158 responses

    BIA members survey47 responses

    2

  • Live and/or Work Downtown

    62%

    Survey participants:3

    Male

    30%Female

    34%Other

    0.1%No Data

    34%

    Under 35

    50%35-59

    40%60+

    9%No Data

    1%

    Did not identify asLive/Work Downtown

    38%

  • Results from quick and in-depth public surveys

    4

  • On average, how often do you participate in the following activities?

    5

  • Things I do weekly:0 50 100 150 200 250 300 350 400 450

    Visit a coffee shop or cafe

    Run errands

    Eat at a restaurant

    Visit the Kitchener Market

    Have drinks at a restaurant, pub or bar

    Destination shop (shop only at one specific

    Participate in nightlife

    Attend a festival

    Take in live music at a venue

    Pleasure shop (for clothing, gifts, etc.)

    Number of responses

    6

  • Things I do monthly:0 100 200 300 400 500 600 700

    Eat at a restaurant

    Have drinks at a restaurant, pub or bar

    Visit a coffee shop or cafe

    Visit the Kitchener Market

    Attend a festival

    Run errands

    Destination shop (shop only at one specific

    Participate in nightlife

    Take in live music at a venue

    Pleasure shop (for clothing, gifts, etc.)

    Number of responses

    7

  • Things I do occasionally:0 100 200 300 400 500 600 700

    Attend a festival

    Take in live music at a venue

    Participate in nightlife

    Pleasure shop (for clothing, gifts, etc.)

    Destination shop (shop only at one specific

    Visit the Kitchener Market

    Have drinks at a restaurant, pub or bar

    Eat at a restaurant

    Visit a coffee shop or cafe

    Run errands

    Number of responses

    8

  • 0 100 200 300 400 500 600 700

    Pleasure shop (for clothing, gifts, etc.)

    Destination shop (shop only at one specific

    Participate in nightlife

    Take in live music at a venue

    Run errands

    Have drinks at a restaurant, pub or bar

    Visit the Kitchener Market

    Visit a coffee shop or cafe

    Eat at a restaurant

    Attend a festival

    Number of responses

    Things I never do:9

  • In the last year, how often have you participated in any of the following

    activities?

    10

  • Activities over the past year:

    0 50 100 150 200 250 300 350

    Visit a Downtown Cultural Amenity(THEMUSEUM, KPL, KWAG)

    Attend a niche event, talk, workshop orprogram (THEMUSEUM, KPL)

    Attend a concert/performance (CITS,Registry Theatre)

    Participate in a lifestyle activity Downtown(yoga, fitness)

    Numberofresponses

    REGULARLY

    OCCASIONALLY

    NEVER

    11

  • If you had a visitor in town, and they asked you to show them around DT, where would

    you take them?

    12

  • Id take visitors to:0 50 100 150 200 250 300 350 400

    Victoria Park

    Kitchener Market

    Lunch or dinner

    Walk down King St

    Festival

    A night out (food, drinks, live music)

    Cultural amenity (THEMUSEUM, KPL, KWAG)

    Show them all the recent changes

    City Hall & Carl Zehr Square

    Wouldn't bring them downtown

    Show them old, historic buildings

    Shopping

    Number of responses

    13

  • The following five statements describe the kind of place the community has commonly told us they want Downtown Kitchener to

    become. While they are all important, please rank them from 1 to 5, with 1 being 'most

    important to me' and 5 being 'least important to me'.

    14

  • 1 1 1 1 12 2 2 2 23 3 3 3 34 4 4 4 45 5 5 5 5NR NR NR NR NR0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    500

    Great Shops andRestaurants

    Vibrant Street Life Well Designed A Diverse andWelcomingCommunity

    Innovative

    Num

    ber

    of r

    esp

    ond

    ents

    Ranking of areas of focus

    Most #1 responses

    Most #5 responses

    Mostneutral

    Mostpolarized

    Runner-up

    HIGHEST PRIORITY TO LOWEST PRIORITY

    15

  • Scoring of areas of focus:16

    3.8 3.6 3.4 3.2

    2.4

    -

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0

    4.5

    Great Shops andRestaurants

    Vibrant StreetLife

    Well Designed A Diverse andWelcomingCommunity

    Innovative

    Sco

    re

    HIGHEST PRIORITY TO LOWEST PRIORITY

  • The following are "big ideas" the community has suggested for

    Downtown Kitchener in the past. Please select the 2 ideas you feel

    would be the most beneficial to the downtown.

    17

  • Preferred big ideas:0 50 100 150 200 250 300 350

    Make DT the most walkable, bicycle friendly &transit supported place in the region

    Promote DT as one of the top culinary/restaurantdestinations in the region

    Build new medium/high density urbanneighbourhoods for a broad spectrum of residents

    Continue to build DT as a global hub of innovation

    Grow a live music scene (more venues, festivals)

    Number of votes

    18

  • The following is a list of 'initiatives' that have been suggested in the past. Please select the 2 'initiatives' you feel would be

    the most beneficial to the downtown.

    19

  • Preferred initiatives:

    0 50 100 150 200 250 300 350 400

    Re-imagine rear lane ways with seatingareas, murals, etc.

    Develop a weekly live music programwhere restaurants, patios and pubs

    Frequently close streets to pedestriantraffic only.

    Provide free Wifi throughout the core.

    Develop a local shopping & dining appfeaturing promotions, specials, events, etc.

    I'm not fond of any of these ideas

    Number of votes

    20

  • Please select the 2 urban 'interventions' you would like to see happen in Downtown

    Kitchener?

    21

  • Preferred urban interventions:

    0 100 200 300 400 500

    Popup Retail/Restaurant shops (ex:shipping container)

    King Street transformed into one large,outdoor seating area

    Outdoor co-working spaces (with wifi)

    Interactive Games (like Ping Pong)throughout Downtown

    Rear-lane basketball courts

    Number of votes

    22

  • Which of the following would make you come downtown more than you do today?

    Pick your top choice.

    23

  • Id come downtown for more and better:

    0 50 100 150 200 250

    shops and services

    restaurants and coffee shops

    nightlife

    cultural amenities (ex: art galleries,performance halls, etc.)

    festivals and events

    Number of votes

    24

  • Which of the following would you like to see more of in Downtown Kitchener?

    Pick up to 5 options.

    25

  • 0 100 200 300 400 500

    Festivals

    Daily Services (Legacy Greens, Golden Hearth Bakery)

    Clothing/Shoe/Gift Stores

    Unique Concept Restaurants (Grand Trunk Saloon)

    Ethnic Restaurants

    Upscale Casual Restaurants (The Berlin, Gilt, 271 West)

    Rare Find/Antique/Collectible/Vintage Stores

    Live Music Venues

    Coffee Shops

    Niche Interest Stores (collectibles, comics, yarn)

    Art/Design/Artisan Stores

    Nightlife (Dallas, Apollo Cinema)

    Casual Restaurants/Pubs

    Health Focused Restaurants (Pure)

    Home Furniture/Decor Stores

    Grab & Go Restaurants (Union Burger, Big Fat Pita)

    Number of votes

    RETAIL

    RESTAURANTS

    VIBRANCY

    Votes for individual options:26

  • Respondents were give 16 choices from the following three groups:

    0 500 1,000 1,500 2,000

    Retail (6 options)

    Restaurants (7 options)

    Vibrancy (3 options)

    Number of votes

    27

  • What type of nightlife options would you like to see more of in Downtown Kitchener? Pick up to 3 options.

    28

  • Preferred nightlife options:0 50 100 150 200 250 300 350

    Lounges/Pubs/Brew Pubs

    Live music venues

    Participatory venues (board game cafes,axe throwing, escape rooms)

    Night time festivals

    Major concerts (CITS)

    Plays/Dramas/Musicals

    Nightclubs

    Numberofvotes

    29

  • Which of the following improvements would you like to see to Downtown's

    sidewalks, parks and squares? Pick up to 3 options.

    30

  • Preferred design improvements:

    0 50 100 150 200 250 300

    Restaurantpatiosonsidewalks

    Benchesandseatingareas

    Flowersandstreettrees

    Publicart

    Activitiesinparks(pingpongtables)

    Bicyclefriendlystreets

    Streetcleaning

    Bikeparking/racks

    Number of votes

    31

  • Demographic profile of participants:

    0 100 200 300 400

    youth up to 35

    adults 36-60

    adults 60+

    Numberofrespondents

    URBAN

    SUBURBAN

    32

  • Preferred beverage:

    0 50 100 150 200 250 300 350

    Adventurous (speciality coffees, martinis,craft beer)

    Non-alcholic

    Standard (regular coffee, basic spirits,domestic beer)

    Prefer not to answer

    Number of respondents

    33

  • Preferred retail types:

    0 50 100 150 200 250 300

    I'm passionate about independents

    I go places that are recognizable

    I like a mix of both

    Number of respondents

    34

  • Public awareness of surface/free after 5pm parking lots:

    35

    I'm aware