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Tale of the Sale— HOT CHOCOLATE —

Hershey’s Acquisition of Scharffen Berger and

Joseph Schmidt make sweet deals for all

Thursday, April 27, 2006www.sanfrancisco.biz journals .com

Thursday, April 27, 2006

Palace Hotel2 New Montgomery Street,

San Francisco

Registration: ......................7:30 a.m.Program: ................. 8:00 - 9:45 a.m.

Tickets: ...................$55 per person .................$500 table of ten

Last year the Hershey Company bought into the high-growth premium

chocolate segment, acquiring San Francisco-based Joseph Schmidt Confections

Inc. and Berkeley-based Scharffen Berger Chocolate Maker Inc. for a combined

purchase price of of more than $46 million. This strategic move enabled Her-

shey to leverage its marketing muscle and powerful retail distribution to boost

sales in both companies and broaden Hershey’s presence in this lucrative segment.

Hershey also acquired Mauna Loa Macadamia Nut Corporation from

San Francisco private equity fi rm TSG Consumer Partners.

We’ll take you inside the deals, and up front with the players, in this informa-

tive and entertaining forum that describes how the deals came together and what

the future looks like for all involved.

Moderated by: Mark Calvey, San Francisco Business Times fi nance reporter

Opening Remarks: Donald Reinke, Partner, Reed Smith

Tale of the Sale— HOT CHOCOLATE —

Hershey’s Acquisition of Scharffen Berger and

Joseph Schmidt make sweet deals for all

Partners:

Jeff SmithFormer CEO Joseph Schmidt Confectionswas CEO leading up to the sale to Hershey.

Jim HarrisManaging Director Artisan Confections Companya division created with the purchase of Scharffen Berger and Joseph Schmidt. Harris led the acquisitions for Hershey.

Jeanne MontagueFounder Comann & Montaguewho advised Joseph Schmidt on his company’s sale to Hershey.

James O’Hara Managing DirectorTSG Consumer Partnerswhich sold Mauna Loa Macadamia Nut Corporation to Hershey’s

Speakers:

Please mail check to the San Francisco Business Times, 275 Battery St. Ste 940, San Francisco, CA 94111

Attn: Felicia Brown or email to: fbrown@bizjournals.com, register online at:

http://sanfrancisco.bizjournals.com/sanfrancisco/event/2293. For more information please call

Felicia Brown at 415-288-4936. Seating is limited. No refunds. RSVP by April 21, 2006