April 27, 2012

Abbie J. von Schlegell, CFREPrincipal

a. von schlegell & co1

Women’s Philanthropy:Empowerment, Passion, Impact!

Why Focus on Women?“Never doubt that a small group of thoughtful,committed citizens can change the world. Indeed,it’s the only thing that ever has.”

Margaret Mead

“People support what they help tocreate…” Anonymous

“Forget China, India and the internet:economic growth is driven by women.”

The Economist

“Women are the real architects of society”Harriet Beecher Stowe

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Why Focus on Women?An update

Women now control over 52% of all US wealth

Women own2/5 privately held US companies –employ more than all Fortune 500 companiescombined

Women live 7 years longer than men; they willinherit 70% of estates to be passed down in next 40years through $41+ trillion wealth transfer

Women responsible for 83% consumer spending,spending $4.9 trillion per year

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Financial facts about women

• Women own/control75% of stocks

65% of savings accounts70% of capital

• 85% of all women will live alone at somepoint in their lives

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Women Retirement Statistics• 75% of women not entitled to pension benefits

due to interrupted work histories

• 70% of women retirees fail to plan forretirement

• Women’s social security benefits are25% less due to interrupted work history andearning less income

National Center for Women & Retirement Research

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Gender differences in giving:to ALL charitable organizations

Women Men

% making giftsGifts as % of incomeAverage giftCharitable Bequests

71%2.3%

$ 98321%

65%2.1%

$1,0577%

lots of opportunity for all of us!

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How Have Women Given inthe Past?• Charity vs.

philanthropy

• Extending the domesticinto the public realm

• Time Money

• Collective giving Image from Hull House

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Mme CJ WalkerJane Addams

Examples of AutonomousGiving

Olivia Slocum

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Stages of women’sphilanthropic journey

•••••

motivationknowledgeactionleadershiplegacy

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@ Women’s Philanthropy Institute Curriculum,Center on Philanthropy Indiana University

Women’s philanthropic potentialtoday• Career choices – totally different since

1968- 70• Own wealth

• Business opportunities• Earning capacity• Wealth transfer

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Factors to consider inwomen’s philanthropy

• Higher % of women make gifts• Gifts tend to be smaller, but catching up!

• Involvement precedes commitment• Longer engagement period• Gifts to make change (vs status quo!)• Giving less competitive• Giving is relational – giving circles

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Barriers ….

to women’s philanthropy

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Overcoming Barriers ….

• EDUCATION the key• For development staff• For administration• For women donors

• Think about giving in a different way!

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The 6 “C’s” of Women’s Giving

•Change•Create

•Connect•Commit

•Collaborate•Celebrate

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Women not usually motivated by:

• Public recognition• Obligation to others• Peer pressure• Competition

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Lifestage Analyses• Traditionalist (b.1910-1930)

• New Older Women/Silents (b.1930-1945)• Boomer Women (b.1946-1964)• Buster Women/ Generation X (b.1965-

1980)

• Generation Y (b. after 1981)• Millenials (b. 2000 -

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Traditionalist Women ….

• Influences: Great Depression, “Father KnowsBest!” cash, not credit, never worked

• Values: Family and giving; volunteerism, fearsabout money

• Giving: Anonymously or in husband’s or familyname; out of loyalty

• Approach: Listen: values, interests; educate;personal recognition only

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New Older Women – the Silents

• Influences: WWII, Betty Crocker, Korean War,Cold War, Betty Friedan

• Values: Education, family, children, wary ofmoney & power

• Giving: Restrictions, some loyalty, partnershipwith spouse

• Approach: Partner with them; values, groupgiving, philanthropy as investment beginning

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Boomer Women….

• Influences: 1960’s; civil rights; women’smovement; protests; Vietnam; careers

• Values: Family, community,individualism, always question

• Giving: little loyalty; change; leverage;accountability; with or without partner

• Approach: Partner with them, make adifference; network

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Corporate women….Entrepreneurs….

• Influences: make it in a man’s world;career/family choices

• Values: self; money; next generation ofyoung women; children

• Giving: need for education; wantrecognition; see results; leverage

• Approach: involve; communicate;business-like; recognize, entrepreneurial

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Buster (Gen X) Women ….• Influences: Watergate; technology; peace;end of war; jet travel; divorce; Berlin Wall

• Values: consumerism; quality of life;healthy living; rapid change; demandbalance• Giving: want involvement; proactive inselection of gift recipients

• Approach: not singled out as women;networking as business contacts

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Generation Y Women ….• Influences: digital age; 9/11; militaryoverseas; will change jobs frequently

• Values: idealism, social causes, diversity,global orientation, independence

• Giving: more altruistic, DC Cares, morefocused, want alternatives

• Approach: giving circles, specificprojects within institution

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Central issues:

• Whose money is it?• Giving time vs giving money

• Giving dynamics between couples• Comfort level for women thinking of

themselves as philanthropists

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Women’s philanthropy :a new approach

• Review standard procedures

• Call on women; ask them their opinions• Engage both partners• Review communication styles and

techniques• Use focus groups and interviews

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Women’s philanthropy :decision-making different?

• Annual Fund

• Major gifts/Ultimate gifts• Inclusion in capital campaigns

• Acknowledgements and stewardship

• Engagement in life of the institution

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Realizing a women’s potentialas a philanthropist

• Put away the checkbook• Think as a philanthropist• Find her passion• Help her be a smart donor• Consider gift as investment

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Realizing a woman’s potentialas a philanthropist

•Challenge others: peers, friends•Give yourself permission•Talk with others; give with others•Give out of principal•Be active•Achieve parity with spouse•Pass on your values

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Basic principles of women’sphilanthropy….

•Identify•Communicate•Build

relationships•Motivate

•Develop•Educate•Ask for

commitment•Steward

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Planned Giving from women….

• Outright gifts: women hate debt; do notlike pledges

• Planned gifts• Estate planning• Financial planning

• Need for serious education• Integration of both financial goals and

philanthropic goals = gift plan

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Today’s Perspective: planned giftsfrom women vs men

• Women (53%) much more likely to makebequests over men (47%)

• Charitable remainder trusts morecommon with men (56%) vs womendonors (44%)

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How to reach women planned giftpotential donors• Be aware cultivation takes longer; commit time

• Educate women in projects that match interests; havedetails ready

• Meet individually• listen to concerns and interests

• Realize current volunteers are prospects too• Pursue and enhance these relationships

• Educate on gift plans in context of overall financialplanning

• Create marketing materials with women donor pictures• Always mention bequest options

• Conduct seminars on Financial/gift planning for alums

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Characteristics of Today’sWomen Givers• Intergenerational wealth = $41

trillion

• Higher education, employment• Financial knowledge,

autonomy• Inheritance and property rights

Women have unprecedented power to make change.

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8 Strategies for Women donors:• Start early – build a history of giving

• Focus your giving – make more impact

• Work for parity with spouse – youshould have a say where money is given

• Consider giving from assets

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...Strategies for Women Donors• Consider collaborating with others

• Consider leveraging your gift –matching? Challenge?

• Teach kids in your life about giving

• Have fun with philanthropy!

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