Dr Pepper Dallas CupDr Pepper Dallas CupInternational Youth Soccer TournamentInternational Youth Soccer Tournament

Dr Pepper Dallas CupDr Pepper Dallas CupInternational Youth Soccer TournamentInternational Youth Soccer Tournament

April 9-16

2017

To promote the well-being of young people through athletic competition, cultural

appreciation, and educational opportunities.

Dallas Cup Mission StatementDallas Cup Mission Statement

Celebrating Four Decades: 1980 - 2016Celebrating Four Decades: 1980 - 2016

Since 1980, the Dallas Cup has hosted teams and officials from six continents, 100 countries and 48 states, making it the oldest and most

prestigious international youth soccer tournament in the nation.

Held in Dallas each spring from Palm Sunday through Easter Sunday, the invitation-only Dr Pepper Dallas Cup is recognized as one of the most elite youth tournaments in the world.

Held in Dallas each spring from Palm Sunday through Easter Sunday, the invitation-only Dr Pepper Dallas Cup is recognized as one of the most elite youth tournaments in the world.

Tournament OverviewTournament Overview

Played by over 4,000 participantsPlayed by over 4,000 participants

Officiated by over 200 refereesOfficiated by over 200 referees

Supported by 1,500 volunteersSupported by 1,500 volunteers

Attended by over 300 college and international scoutsAttended by over 300 college and international scouts

Total combined tournament attendance annually averages over 100,000 at the four tournament venues.

Toyota Stadium

Cotton Bowl Stadium

MoneyGram Park

Richland College

Elite Competition

For over three decades the Dr Pepper Dallas Cup has showcased world class players, teams, and referees

from around the globe.

The Dr Pepper Dallas Cup alumni list is a virtual Who s Who of hundreds of international soccer superstars who have combined

to play in over 450 FIFA World Cup matches.

David Beckham

Andrea Pirlo

Landon Donovan

Wayne

RooneyJavier

☜Chicharito☝Hernandez

Throughout the tournament s history, the world s top soccer clubs have competed in Dallas Cup.

Manchester United River Plate Real Madrid Club Deportivo Guadalajara Chivas

Flamengo

Boca Juniors

Ajax

Club America

Barcelona

AC Milan

Chelsea

Arsenal Liverpool

Manchester City Paris St. Germain

Partnerships with referee academies from around the globe give the Dallas Cup its international reputation of having the absolute

best officiating of any youth soccer tournament in the world.

The Dallas Cup experience is more than just about competition at the highest level. Participants learn important life lessons with visits to

children s hospitals, advocacy centers, schools, and homeless shelters.

Community InvolvementCommunity Involvement

Through the Dallas Cup Home Stay program and our Dallas Is Diversity

charity, more than 20,000 children in North Texas are culturally and artistically enriched annually.

In 2015, the Dr Pepper Dallas Cup established the June Jago Memorial fund, supporting the Dallas Fallen Officer Foundation.

The Dallas Is Diversity Calendar initiative partners with local school districts to recognize art teachers and give thousands of students the opportunity to win financial scholarships.

Cultural and Charity Initiatives Cultural and Charity Initiatives

Few soccer events in North Texas can boast of the quality and quantity of press coverage that the Dallas Cup receives, including daily local TV packages, and

additional coverage from national and international media outlets.

Media CoverageMedia Coverage

Featured Dallas Cup games are televised in HD, in English and Spanish, nationwide on Time Warner Cable and streamed world-wide live on

DallasCup.com. Select games are also broadcast on Spanish language radio.

KTCK "The Ticket" and KFLC 1270 AM (Univision Radio) broadcast live tournament preview shows from the headquarters hotel.

BroadcastsBroadcasts

Social MediaSocial MediaThrough its various social media platforms, the Dr Pepper Dallas Cup

generates over 175,000,000 digital media impressions annually.

The Dr Pepper Dallas Cup is one of the largest annual sporting events in Dallas, with a local economic impact of more than $17 million.

The Dr Pepper Dallas Cup is one of the largest annual sporting events in Dallas, with a local economic impact of more than $17 million.

Economic ImpactEconomic Impact

Partnership Opportunities

On-Site Activation

Product Sales

Interactive

Displays

Various activation and promotional opportunities at the stadium venues

Sampling Halftime

Promotions

Stadiums

Leads

Generation

On-Site Activation

High-traffic activation areas during the tournament s 300+ games

Product Sampling

Richland College and MoneyGram Soccer Park

Participant

Engagements

Product Sales

On-Site Visibility

Field InflatablesStadium Signage

Prominent locations throughout the tournament s venues for branding and signage

Stadium Video BoardBanners

Field Boards

Tents and Flags

Electronic Media

Radio and Television

AdvertisingTV, Radio, and

International

Streaming

Broadcasts

Inventory within the tournament s advertising and broadcasting platforms,

both for the general and Hispanic markets

Unique Opportunities

School District

Ticket Programs

Stadium Video Board

Presentations

Specialized marketing programs to target North Texas soccer fans and participants

On-Field Stadium

Presentations

Tournament Collateral

Brand exposure through logo placements in tournament collateral material

Program Ads Press Releases Game Tickets

Digital Media

Digital media platforms to promote brand and special offers

Social Media

Tournament Website

Tournament

App

Targeted PromotionsDirect marketing to the Dallas Cup data base,

including participants and their families, tournament volunteers, and Dallas Cup fans

Team Welcome

Packets

Quarterly Tournament

Newsletter

Communication

to Participants

Community Outreach

Banners

Clinics

Calendars

Arts and

Crafts

Community programs to reach area school children and their families

Professional Player

Appearances

Join us for Dr Pepper Dallas Cup XXXVIII

April 9 ♠ 16, 2017