April Showers Bring

May Flowers

Gardening Exhibition and Floral Arrangement

Competition

New PNC Branch Sustaining Event

Event Specifications-Who-

Florists, Community, Other Branches-What-

Floral Exhibition and Competition-Where-

Any branch-When-

Mid-late May (after Mother’s Day) -Why-

What better way to celebrate spring?

Situation• Community celebration

• Highlights advent of spring

• Opportunity to learn and share

Objectives• To increase awareness of branch and maintain base voters• To plant the

seeds of future banking relationships and ensure follow-up

Strategies

1.Create an event that appeals to a targeted audience: women.

• Women make more than 80% of the decisions in the home.

2. Develop new marketing ideas targeted to women.

• Use chocolate: put free personalized Hershey bars at front desk weeks before the event.

3. Show another side of PNC.• Use event to ensure a lasting impression

PNC

Event Details (normal)-Seasonal Cool Pix-

pictures taken in Branch Garden

-Face Painting- flowers, trees, bees, butterflies

-Gardening Trivia- identifying flowers, memory games, etc.

-Balloon Man- flower shaped balloons with bright

spring colors

-Flower Pot Decorating-paint, sparkles, and glitter on small

terracotta pots

Event Details (good)Pick-the-Pot

guessing game for gift cards/prizes hidden in pots

-Free Refreshments-garden party theme- all ladylike finger food

-Sweepstakes-patio furniture, landscaping makeover,

all expense paid trip to Philadelphia Flower Show

-Gardening Info Sessions-how to plant, nurture, arrange, and recognize

flowers

Event Details (better)

-Gardening Exhibition-Florists from all over are invited to

display their best arrangements, most exotic flowers, decorating

ideas, or floral displays. Parking lot will become a hothouse of beautiful colors, shapes, and scents. Event

day will become a summit of learning, sharing, and display for

the community.

Event Details (best)-Floral Arrangement Competition-Categories for professionals, PNC branches, botany clubs, community groups, families, and individuals (by age). Prizes for each entrance, best

in class, and best in show. Grand prize: article in newspaper, PNC

Directions, trip to Flower Show, and named PNC’s Florist of the Year.

Community Relations• Florists• Botany Clubs• Girl Scouts• Boy Scouts• Home Depot• Lowe’s• Schools• Church groups

• Craft Stores• Libraries• Bakeries• Senior Citizen

Centers• Candy Shops• Boutiques• Other PNC Branches• Government Officials

(See Slide 13)

(4)

The End!