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Speciality Ingredients for Coatings

for Ecolabel Water Based Paints

&

Ashland Specialty Ingredients

Yannick Ory

Regional Account ManagerAPT Seminar 4th April 2014

2


=

+2011

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Ashland Speciality Ingredients

ASI Portfolio for Coatings

3) Neutralizing AgentspHLEX™

1) Rheology ModifiersNatrosol™ Culminal ™ Combizell ™ Blanose ™

Aquaflow™

2) Foam Control AgentsDrewplus™, Drew™, Advantage™

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pHLEX™

5) Wetting and Surface AgentsDextrol™, Strodex™ Drewslip™

6) BiocidesNuosept™, Fungitrol™ + Wood Care

4) DispersantsJaypol™

Hydroxy Ethyl Cellulose HECMéthyl Cellulose MC

1) Rheology Modifiers, Cellulosics

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Carboxy Méthyl Cellulose CMC Blanose®

BLANOSE®

NATROSOL® COMBIZELL ®CULMINAL®

Zwijndrecht

R&D

HEC production

For Paints

and Epol

A&D

Paints, E-Pol

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Ashland Specialty IngredientsHelicopter view of our Natrosol® plant in Holland

Performance Comparison Cellulosics in

Paint Applications

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Effect of the selection of the

Cellulosic Ether on the Paint behaviour

10

100

1000

Viscosity [Pa.s]

Storage Processing

ApplicationPost application

Transportation

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Stormer ICIBrookfield

0,01

0,1

1

0,001 0,01 0,1 1 10 100 1000 10000 100000

Shear rate [s-1]

Viscosity [Pa.s]

Settling

Sag

& Levelling

Package,

Appearance& Feel

Brushing,

Spraying & Rolling

GRMBRHHR

Natrosol™ Average Brookfield viscosity

mPa.s at 2%, 25 °C

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Why B ?

To maintain the paint viscosity over time :

Raw materials, water and production environment bring bring :

Bacteria, Fungi, Yeasts

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Enzymes

Cellulose Polymer degradation

Idealized Structure of Conventional

Natrosol™ :

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Idealized Structure of Natrosol™B

= Enzyme Resistance :

CH2

O

CH2

O

H OH

O OH

H O

H

CH2

CH2

O

CH2

CH2

OH

O

CH2

CH2

O

CH2

CH2

OH

O

CH2

CH2

OH

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OH H

O

H

H

H

O

OH

O

H H

H

H

O

CH2

O OH

H HO

O

H

CH2

O OH

H HO

O

H

CH2

CH2

O

OH

O

CH2

CH2

O

CH2

CH2

O

CH2

CH2

OH

CH2

CH2

OH

CH2

CH2

O

CH2

CH2

O

OH

Natrosol® Biostable

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Natrosol® B

Average Brookfield viscosity

mPa.s at 2%, 25 °c

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How to bring Spatter Resistance &

Contribute to the Leveling

NATROSOL® PLUS 330 PA

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NATROSOL® PLUS 330 PA

Oxy-ethylene

Natrosol® Plus 330 = HMHEC

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Cellulose

Alkyl Hydroxyethyl

Hydrohobe

HMHEC

Thickening mechanism

Thickening mechanism

Natrosol Plus 330

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Hydrohobe

Latex

particle

Hydrogen bonds

Latex Chemistry

Vinyl

AcrylicAcrylic Styrene

AcrylicVA-

VeoVaVAE

Latex type effects

Alkyd

Emulsion

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Increasing Hydrophobicity

Acrylic AcrylicVeoVa Emulsion

Rheology Options for Paints & CoatingsHigh performance HMHEC rheology additives

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Natrosol® Plus 330 PAHEC

Spatter collected after

application of a paint

made with

Natrosol® Plus 330 PA

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Spatter collected after

application of a paint

made with

Natrosol® 250 H4BR

Natrosol Plus 330

– Outstanding spatter resistance

– Improved leveling

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– Improved brushing viscosity

A High Quality Cellulose Ether for yourA High Quality Cellulose Ether for your

High Quality PaintHigh Quality Paint

Aquaflow tool box

1) Rheology Modifiers, Synthetics

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Ashland Specialty IngredientsKennedy, Texas Aquaflow plant

Hydrophilic

Hydrophobic

Structure of Aquaflow N-Series

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HydrophobicHydrophobic

= Alkyl Chain

Paint

Latex

Associative Thickening of Aquaflow

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Latex

Latex Chemistry

Vinyl

AcrylicAcrylic Styrene

AcrylicVA-

VeoVaVAE

Latex type effects

Alkyd

Emulsion

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Increasing Hydrophobicity

Acrylic AcrylicVeoVa Emulsion

Viscosity retention of 4 % solutions after 21 days at 25 C

60

80

100

viscosity rete

ntion %

HEUR

Difference between Aquaflow and HEUR :

pH stability

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0

20

40

60

12 11 10 9 8 7 6 5 4 3 2

pH of solution

viscosity rete

ntion %

HEUR

Aquaflow

Position of Aquaflow vs HEUR

Performance

Aquaflow

•More predictable Viscosity Response

•Less pH, Electrolyte Sensitive

•Improved Color Acceptance

•Improved Viscosity Change On Tinting

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HEUR

Aquaflow

Economic Advantage

XXceptional

LLeveling &

SSag-resistance

Sag Resistance Leveling

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Sag Resistance Leveling

Viscosity Retention upon

Tinting (VRT)

Aquaflow

XLS-500

Aquaflow

XLS-525

Conventional

NSAT’s

Low as is supplied viscosity 1200 mPa.s 1600 mPa.s2000-5000

mPa.s

Aquaflow XLS-500/NHS-300

Aquaflow XLS-series value : Sag Resistance

Balance sag resistance & leveling | VRT | TE | Low as-is viscosity

Compet°°°° LS-NSAT / Compet°°°° HS-NSAT

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Aquaflow XLS-500/NHS-300Compet°°°° LS-NSAT / Compet°°°° HS-NSAT

*

* HS-NSATs = high shear non ionic synthetic associative thickener

High gloss top coat based on alkyd emulsion PVC 18

Aquaflow® XLS-series value : Leveling


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-5

0

5

Aquaflow XLS-500 Aquaflow XLS-525 Compet°1 Compet°2 Compet°3

Storm

er viscosity loss after tinting (KU)


Example 1 : Viscosity Retention upon tinting in a Deep Tone base paint, PVC 43%,

based on Styrene Acrylic binder Acronal S 559.

Paint viscosity loss measured after 5 wt% tinting paste orange, red and blue added :

Aquaflow XLS-series value : Viscosity

Retention on Tinting (VRT)

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-30

-25

-20

-15

-10

-5

Storm

er viscosity loss after tinting (KU)

Outstanding Combination

Natrosol™ Plus 330 & Aquaflow™

Spatter resistance Leveling, color acceptance

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Anti-foams - Defoamers - Air release agents

Dissolution De-aerators

Anti-foams - Defoamers - Air release agents

Dissolution De-aerators

2) Foam Control Agents

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DREWPLUSDREWPLUS®®

Foam Control SolutionsFoam Control Solutions

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3) Neutralizing Agents

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3) Dispersants

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Drewslip 870 : for

¤ Anti blocking

¤ Anti tack

¤ Anti dirt pick up

5) Wetting & Surface Agents

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¤ Anti dirt pick up

¤ Soft touch

To increase the

Scrub resistance :

Dextrol OC -180

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Color Properties : Strodex PK 90 to solve

• syneresis

• flocculation

• color stability

Strodex PK 90

Paint PVC 38, Styr Acryl Natrosol 250 HBR

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•Wetting of iron oxide pigments.

• Tint strength and color development.

•Rub up and color acceptance.

•Color float resistance.

To boost the gloss :

Strodex PK 0-VOC

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To improve Surface

Wetting, substrate

Adhesion and solve

Cissing :

Dextrol OC -180

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