apta presentation
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Social Media Marketing
Laura DonovanThe Word Pro
www.idofacebook.com/the-word-pro/apta
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A strategy to promote your brand by making your presence known.
It is interactive It can be done on or off-line Gives your organization a human face It is people engaging with other people
©2012 – The Word Pro
What is Social Network Marketing?
91% of US Households use Social Networks Regularly MediaBistro.com
Convert your connections into Customers
Become the Source of information
Be SEEN
Build trust and loyalty – get referrals
Just BE THERE!
©2012 – The Word Pro
Goals
www.thewordpro.com
Over 800 Million Users Worldwide 4,274,360 people over the age of 18 in
Northern Illinois 91% of Americans use Social Media Facebook is top destination 51% of Facebook Users are more likely to buy
from brands they follow
©2012 – The Word Pro
www.thewordpro.com
A Facebook Page provides SEO
Less expensive than outbound marketing
Connect with Customers
Provides Visibility
Immediate Promotion
©2012 – The Word Pro
Top Reasons To Use Facebook
www.Facebook.com/TheWordPro
www.thewordpro.com
Key Components
Appealing Cover Photo Facebook Only Deal/Coupon Monthly Promotions Optimize Page for SEO Run a consistent Campaign Provide useful and interesting information Give Friends a reason to follow your Page
Posts
Provide your organization visibility and raise awareness for your brand
Engage with customers
Inform
Become the Source of Information
©2012 – The Word Pro
Using Facebook Will-
www.thewordpro.com
Estimated to be over 500 Million Users Worldwide
290 Million Tweets a Day (2/14/12) #2 Social Network in the World Allows Immediate Communication
©2012 – The Word Pro
www.thewordpro.com
www.Twitter.com/TheWordPro
Reach many people worldwide Immediate communication of information Easy – VERY User Friendly Increase brand loyalty Watch your Competition Use Keyword Searches
©2012 – The Word Pro
Top Reasons To Use Twitter
www.thewordpro.com
104.4 Million Unique Visitors last month Over 20 Million Users visit Pinterest per day #3 Social Network in the World 80% of Pins are Re-Pinned Fastest Growing Social Network Over 97.9% of users are Female Women control 80% of US Spending
©2012 – The Word Pro
www.thewordpro.com
Engage with Followers Tell your story through Images People are VISUAL Fastest growing Social Network in history
©2012 – The Word Pro
Top Reasons To Use Pinterest
www.thewordpro.com
Estimated to be over 150 Million Users Worldwide
Connect more personally – on a professional level
Engage with other professionals Create referral sources
©2012 – The Word Pro
www.thewordpro.com
True Networking Partner with other
Businesses/Professionals Company Offers through Contacts Referral Sources Networking is done online now
©2012 – The Word Pro
Top Reasons To Use LinkedIn
Social Media is the Vehicle not the Destination
As with billboards, business cards, ads and Facebook – an Impression IS an Impression
SALES!
©2012 – The Word Pro
Measuring Results
People want to and EXPECT to be able to interact with brands.
Consumers want to hear from other consumers about products and services before they buy.
People want to learn about you online before contacting you
48% of consumers combine social media and search engines in their buying process.
Inbound marketing costs 62% LESS THAN traditional Marketing.
©2012 – The Word Pro
Bottom Line
Laura M. Donovan(630) 362-4538
Sandy Ketcham(630) 780-3814
The Word ProDigital Media Marketing
www.TheWordPro.com www.SocialMediaMarketing-Help.com
www.Facebook.com/TheWordPro