AQRON PRIVATE LIMITEDEnabling Technical Workforce

-- Saad Sarfraz

Business OverviewEnabling Technical Workforce

Aqron Private Limited

• Principal Business

• Form of Business

• Brief History

• Incorporation

Aqron Private Limited• Products

– Digital Catalogs – 3D Laser Scanning– Computer Based Training Solutions

• Major Clients

• Goals– Business Development Center (Singapore) – Development Center (Pakistan)

• Info @ www.aqron.com

Products and Services

MARKETING PLANEnabling Technical Workforce

Customer Profile

• Types of Products

– Digital Parts Catalog– 3D Laser scanning – Computer Based Training Solutions

Singapore as a Business Hub• The economy of Singapore is a highly developed state

capitalist mixed economy

• The Port of Singapore is the busiest in the world, surpassing Rotterdam and Hong Kong

• Electronics and chemicals, and services provide the main source of revenue for the economy

• Singapore's port infrastructure and skilled workforce, which is due to the success of the country's education policy in producing skilled workers

Customers of 3D Laser Scanners

• Keppel Corporation Limited:(KIE) is a leading provider of comprehensive environmental solutions and services ranging from consultancy, design and engineering, technology and construction to operations and maintenance of facilities, as well as investments in such projects

Customers of 3D Laser Scanners

• Caterpillar Asia Pvt. Ltd

• Aik Huat Construction ltd

• Awa Instruments Pte ltd

• Bonco Enterprise.

Customers of Digital Parts Catalog

• Parker Hannifin Corporation spans their business into nine motion and control technology platform including aerospace, climate control electromechanical filtration and gas handling cylinders

• SIA Engineering Company Limited: Is a major provider of aircraft maintenance, repair and overhaul (MRO) services in the Asia-Pacific and is part of the Singapore Airlines Group

• Thakral Corporation(Logistics and manufacturing) and Flextronics(Electronic parts)

Customers of CBT (Computer Based Training Solutions)

• Serangoon Garden Technical School is one of the vocational schools that is located in the southern end of the Singapore and they had accepted our offer to provide computer based training solutions to the students that are coming there to teach how to run a new machinery.

• Bee Chang Hiang

Competition • BB Consulting Ltd- 3D Laser Scanning company in Singapore.- It will be a tough competitor because it is

offering low cost solutions to customers.• Minolta- They are producing 3D Laser Scanners which are

used widely.- Used in many companies in Singapore as well as

in many other countries.

Competition • NDTec SUPPLIES PTE Ltd- It is a scientific instrument supplier company

located in Singapore.- It is offering various products including digital

parts catalog like our company.

Competition • METRIS:

Designs, develops and markets 3D hardware and software inspection systems servicing design and manufacturing industries

• Metris is capturing a large market • Branches all over the world including

Singapore

Competition • SAFETY MAX:• Distributes a range of World-Class safety video

programs • Computer Based Training programs• Capturing a big market in Singapore• Providing computer based training to many

companies in Singapore

Competition • NETSOL:• A worldwide provider of global business services

and enterprise application solution• Specializes in quality assurance, and implements

to deliver high-quality, cost-effective solutions• Offices in Adelaide, Dubai, Beijing, Bangkok,

Lahore, London, and San Pedro Sula• Aqron competitor in Pakistan as it is also

providing technical services to the corporations

Competition • GKS INSPECTION SERVICES:• A global provider of dimensional inspection and

3D laser scanning• Operating world over and is successful in

capturing a large market through good pricing and management strategies

• Good reputation world wide• Provide trained technicians who are assigned the

task of going to the customers site to guide them

Competition • INTERACTIVE TECHNOLOGIES:• Creates computer based training packages for

industrial products• FARO INTERNATIONAL:• The world’s leading provider of portable

measurement and imaging systems• Presenting both the market’s fastest laser

scanners and its new processing software • Capturing a large market globally

Competition • GKS INSPECTION SERVICES:• A global provider of dimensional inspection and

3D laser scanning• Operating world over and is successful in

capturing a large market through good pricing and management strategies

• Good reputation world wide• Provide trained technicians who are assigned the

task of going to the customers site to guide them

Pricing Strategy • Cost plus pricing • Price = (Cost of Production + Misc Costs) + Profit

Margin

Cost Breakdown

• Employees salaries per month– Rs 40000/26days = Rs1538.46/day– Rs 1538.46/8 hrs = Rs 192/ hr

• Training– Rs 2400/26days = Rs 92.3/day– Rs 92.3/8hrs = Rs 11.5/ hr

• Computing– Rs 900/26days = Rs 34.6/day– Rs34.6/8 = Rs 8.6/hr.

• Equipment– Rs 483600/250days = Rs1934.4/day– Rs1934.4/24 = Rs 80.6/day

Cost Breakdown

• Internet– Rs 1400/26days = Rs53.84/days– Rs53.84/24hrs = Rs2.2/hr

• Misc– Rs8000/26days = Rs307.6 per day– Rs307.6/24 = Rs12.82/hr

• Total expense comes out to be Rs 1978.172 per hr or $3.75/ hour

• Markup is the amount we are charging high and above $3.75.

Method of Advertisement• Educate the prospects on our products and

services through web based LMS.

• Web-based LMSs can track and provide data about the prospects as they move through the stages of the sales process.

Method of Advertisement• Participation in online social networking sites,

which is becoming an increasingly effective way to gain valuable exposure.

• Through electronic commerce or electronic business we could actually advertise our E-LEARNING business.

• As there are number of competitors around, so there might be online “Auctions” done

• Advertisement on Electronic Marketplace

Distribution • A firm’s distribution objectives will ultimately be highly

related—some will enhance each other while others will compete.

• Cost has to be traded off against speed of delivery and intensity

• Placing the solutions to our service center in Singapore or providing the solutions through electronic facilities

• Customers may order their service online and delivery will be made to them but with charges applied

Distribution • Cloning is another way where we will have

dual channels• Direct interaction between Aqron and its

customer • Our technicians will also be available to our

service centre in Singapore

Distribution • It take around 300

hours to design a computer based solution

• Customer need to order 12-15 days before implementing their plan into action

Development Process (Spiral Methodology)

Development Process (Waterfall Methodology)

Expansion Plan

• Development Center

• Business Development Center

Sales Forecast • Importance of forecasting sales

– Forward view– Profit potential– Financial success

• Reliable and reasonable predictions– Information seeking– Defendable

• Methods of forecasting– ‘Rule of thumb’– Comparison to similar businesses– Personal experience– Pre-selling

Sales Forecast • Method employed

– Comparison to similar businesses

• Approach towards the method– Analysis of competitors’ experience– Operating methods, advantages and disadvantages

• Application– Growth rate is sales– Applicable to both products and services– Scenario analysis

Forecasting Cost • Importance of forecasting costs

– Forward view– Profit potential– Funding requirements

• Reliable and reasonable predictions– Information seeking– Defendable– Over-valuation and under-valuation

• Components of costs– Start-up costs– Fixed costs– Variable costs

Forecasting Cost • Importance of forecasting costs

– Forward view– Profit potential– Funding requirements

• Reliable and reasonable predictions– Information seeking– Defendable– Over-valuation and under-valuation

• Components of costs– Start-up costs– Fixed costs– Variable costs