ara certified glass network marketing proposal

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Creating a Successful Digital Marketing Solution for the ARA Certified AutoGlass

Network

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Present Situation • There were more than 16,250 online Google searches performed for windshield

replacement, repair and other related keywords in April 2015 in the top 11 cities in BC. (See slides 15-25)• About 50% completed on a mobile device

• There are 21 Certified Glass locations in these cities• Suggested Google PPC AD bid rates are high • Google and YELP are most prevalent online review sites• There is no online directory for ARA certified shops

• All shops must fend for themselves for online marketing

• No social media presence for certified shop network• Unable to find a mobile app for group.

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Recommendations• Create a branded online directory for ARA certified glass shops that can be found online

• This would help brand the network and make it easier for consumers to find certified glass shops online

• Help individual certified glass shops capture more online reviews on Google, YELP, YP.ca and online directory• This would help individual certified glass shops with their online presence

• Create a social media presence for certified network and network members • This would help certified glass network attract work via social media sites

• Create a mobile app for certified network • 87% of consumers prefer apps over standard browser searches on mobile devices• This would help differentiate the network, make it easier for consumers to connect with network

members and schedule appointments

4What is a Branded Online Directory and What are the

Benefits? Examples of Online Directories

5What Would the ARA Certified Glass Network Directory

Include?? • Custom Design• Complete Full Page Listing for every member that is automatically

optimized for Google.• Member could upload their Profile Photo, Logo, CV, Videos, Files, &

more.• Create photo albums, service listings, and more

• Select multiple locations such cities, & postal codes.• Member could promote their listing via social sharing tools, badges, &

built-In email tools.

6What Would the ARA Certified Glass Network Directory

Include?? • Member Blogs for User-Created Content, includes commenting and

social sharing.• Contact Importer so Members can Invite Friends & grow your site

more rapidly.• Deal & Coupon Engine so members can create, manage and promote

offers.• Accept or decline reviews and Comments from visitors on your

members’ profiles.• More..

7Generic Example of a Directory Home Page

8How would we Help individual certified glass shops capture more online reviews on

Google, YELP, YP.ca and the online directory?

Auto Industry’s Most Powerful Online Review and Reputation Marketing Service

www.thereviewengine.com

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Review Engine Automated Review Request

10Review Engine Automated Notifications

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The Review Engine service is already approved by ARA

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Create a Social Media Presence for “The Network” and for Individual Members

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Potential Mobile App Idea

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Estimated Investment• Create a branded online directory for ARA certified glass shops that can be found online

• Initial Investment: $5000.00 ($CN)• Monthly support and maintenance: $50.00 ($CN) per month/per network member

• Help individual certified glass shops capture more online reviews on Google and YELP• Initial Investment: $150.00 ($CN) per member • Monthly subscription: $79.00 ($CN) per member/per month

• Create and maintain a social media presence for certified network and network members• Initial Investment: $650.00 ($CN) (Includes setup of Facebook, Twitter, LinkedIn and YouTube pages for network)• Monthly subscription: $79.00 ($CN) for entire network includes posting of relevant content to Facebook, Twitter and

LinkedIn daily.

• Create and maintain a social media presence for individual network members• Initial Investment: $650.00 ($CN) (Includes setup of Facebook, Twitter, LinkedIn and YouTube pages for individual shops)• Monthly subscription: $79.00 ($CN) per shop includes posting of relevant content to Facebook, Twitter and LinkedIn daily.

• Create mobile apps (Apple and Android) for certified network (combine with other ARA members)• Initial Investment: TBD, Depends on design • Monthly support and maintenance: $10.00 ($CN) per month/per network member

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Top 11 Cities in BC By Population

16Google Searches for Windshield Repair/Replacement Past 12 Months -

Vancouver

17Google Searches for Windshield Repair/Replacement Past 12 Months - Surrey


Burnaby


Richmond


Abbotsford


Coquitlam


Kelowna

23Google Searches for Windshield Repair/Replacement Past 12 Months –

Victoria


Kamloops

25Google Searches for Windshield Repair/Replacement Past 12 Months – Prince

George

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888.377.2661www.emarketingsherpas.com

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