architecting information as the enterprise dna - euroia 2011
Post on 18-Oct-2014
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DESCRIPTION
While some organisations realise that digitisation goes beyond just implementing more and more tools for different purposes, people in touch with an enterprise (a company, a brand, a service etc.) still find themselves dealing with an overwhelming mass of scattered information in disconnected media. Drawing on an IT legacy which concentrated in the past on adding more and more features and data, these systems fall short of making relevant information easy to find, functionality easy to use, and achieving a good overall experience beyond a single medium or tool. This talk will be about architecting information beyond isolated web sites, digital services, or customer experiences. In essence, structured information is the basis (DNA) for any enterprise to do what it has been created to do, but only if it is meaningful for the people involved. Inspired by overarching IA approaches for information spaces across media and devices, this presentation portrays IA as the linking force between the full range of stakeholders of the enterprise, creating meaning across all exchanges and touch points. Topics: A language for IA professionals in strategic design projects, aiming to shape shared information structures on a meta-level to drive the information flows in a dynamic socio-technical system, and between a large and divisive group of people. Using human-centred IA on the enterprise level to facilitate business transformations, envisioning, delivering and enhancing products and services, driving communication processes, reshaping the customer experience, and streamlining the technology landscape. Positioning IA as the strategic tool to get the right information in the right format at the right time to the right people, and bridging the needs of these people with business aspirations and information systems. How such an overarching IA translates to people’s experiences and a system of tangible artefacts that drive these experiences.TRANSCRIPT
architecting information as the enterprisedna
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European Information Architecture Summit 2011, Praha
Milan GuentherPartner, eda.c
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your presenter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Milan Guenther
Currently– Partner with eda.c enterprise design associates. consultancy– Working on Strategic Design projects at the intersection of – Business, People and Technology– Benchmarking Lead Europe for the Intranet Benchmarking Forum
Previously– Projects as contract UX Designer– Launched a social software company in 2001
Background– Since 10 years working as designer and consultant– Designer by trade: graduated in Communication Design– Business & IT connection: MBA focused on Information Systems
Speaker at conferences on User Experience, Brand Identity, Design, Enterprise Architecture, Business Process Management, Intranets and Enterprise Portals
Blogging infrequently at www.blurringboundaries.euTwittering occasionally at @eda__cSlides on http://slideshare.net/eda.c
about eda.c- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
© 2010 eda.c. all rights reserved
support of collaborative decision-making
selecting candidates to view together from a tablet device
© 2010 eda.c. all rights reserved
progress of the driving behaviour
overview of activated challenges
© 2010 eda.c. all rights reserved
vw bluetrack
mobile assistence system for sustainable driving
for volkswagenwolfsburg
dennis middeke
2009
volkswagen vehicles collect a lot of data about driving behaviour and the condition of the vehicle. besides the common display of the fuel consump-tion, values like tyre pressure or the condition of the driving surface can be analysed.
bluetrack is a mobile platform where volkswagen drivers analyse their driving data. hints on energy saving and good driving styles help them to im-prove their fuel economy. exchange of information and group challenges with other members of the bluetrack community give an additional incentive to improve individual driving behaviour.
analysis display
smartphone used as monitor in the cabin
virtual scenarios show the drivers the results of their fuel savings and the results of additional measures can be calculated.
thus bluetrack does not only promote an environ-mental friendly driving behaviour, but also com-municate green technologies and strenghen the brand image of a sustainable company.
We are a Strategic Design Consultancy.
We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients.
© 2010 eda.c. all rights reserved
progress of the driving behaviour
overview of activated challenges
01today’s iachallenge
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02ia and theenterprise
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03vocabulary
04informationas dna
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01today’s iachallenge
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Media BoundariesPages > Sites > Applications > Services > Networks
Context BoundariesBrowsers > Devices > Situations > Journeys
Human BoundariesClients > Users > Stakeholders > People
Experience BoundariesIsolated Media > Cross-Channel > Cross-Organization
Design BoundariesVisuals > Concepts > Systems > Strategies
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enterprise can help with that!
02ia and theenterprise
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enterprise?
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behind the firewall
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about IT
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an organisation
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big
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en·ter·prise
From Old French via Middle English and Middle French, feminine past participle of entreprendre (“to undertake”)entre (“in between”) + prendre (“to take”)
A company, business, organization, or other purposeful endeavor.
An undertaking or project, especially a daring and courageous one.
A willingness to undertake new or risky projects; energy and initiative.
enterprise- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
relationships- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
structures- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
our scope- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Enterprise
ux and the enterprise
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Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
Service Design
UX
UX UX
UX UX
Enterprise Architecture
UX ID
Brand
CX
enterprisedesign
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03vocabulary
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enterpriseanatomyperspectivespacerendering
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enterpriseidentity architecture experience
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enterpriseidentity architecture experience
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anatomyactors touchpointsservices content
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viewpointspeoplebusinessstructurefunction
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spacecommunicationinteractioninformationorganisationoperationtechnology
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renderingproductsenvironmentssystems
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enterpriseanatomyperspectivespacerendering
04informationas dna
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a roadmap forenterprise ia
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Lou Rosenfeld, 2005
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“Data” IA “User” IAAccuracy UseQuality MeaningReliability RelevancePerformance FindabilityMaintainability LabelingIntegration ContextProcesses Format
Shared ground Mapping / Modelling Classification Organisation Integration
how a data model changed an industry
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VdA / eda.c / visualcosmos, 2009
how a data model changed an industry
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VdA / eda.c / visualcosmos, 2009
agency_contact_data
rowid INT(10)
agency_id INT(10)
agency_contact_type_id INT(10)
agency_contact_type_text_id INT(10)
name VARCHAR(128)
Indexes
Triggers
agency_contact_type_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
agency_data
id INT(10)
name VARCHAR(128)
phone VARCHAR(32)
fax VARCHAR(32)
addr1 VARCHAR(64)
addr2 VARCHAR(64)
zipcode VARCHAR(16)
city VARCHAR(64)
country VARCHAR(64)
email VARCHAR(128)
url_homepage VARCHAR(128)
changed_by VARCHAR(128)
changed_at DATETIME
Indexes
Triggers
agency_phone_data
rowid INT(10)
agency_id INT(10)
agency_phone_type_id INT(10)
agency_phone_type_text_id INT(10)
phone VARCHAR(32)
Indexes
Triggers
agency_phone_type_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
award_data
rowid INT(10)
client_id INT(10)
year_at VARCHAR(4)
award_text_id INT(10)
sort INT(10)
Indexes
binary_data
id INT(10)
data MEDIUMBLOBIndexes
client_data
id INT(10)
agency_id INT(10)
agency_contact_id INT(10)
picture_id INT(10)
sn VARCHAR(64)
gn VARCHAR(64)
gender_id INT(11)
vintage VARCHAR(4)
playing_age_begin VARCHAR(3)
playing_age_end VARCHAR(3)
height_cm VARCHAR(3)
url_homepage VARCHAR(256)
size_text_id INT(10)
comment_text_id INT(10)
ethnicity_id INT(10)
ethnicity_text_id INT(10)
eyecolor_id INT(10)
eyecolor_text_id INT(10)
haircolor_id INT(10)
haircolor_text_id INT(10)
singing_voice_id INT(10)
singing_voice_text_id INT(10)
changed_by VARCHAR(128)
changed_at DATETIME
Indexes
Triggers
dialect_data_map
rowid INT(10)
client_id INT(10)
dialect_id INT(10)
dialect_text_id INT(10)
dialect_skill_id INT(10)
Indexes
Triggers
dialect_phy
id INT(10)
text_id INT(10)
sort INT(10)
uniq INT(10)
Indexes
dialect_skill_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
education_data
rowid INT(10)
client_id INT(10)
year_from VARCHAR(4)
year_to VARCHAR(4)
education_text_id INT(10)
sort INT(10)
Indexes
Triggers
ethnicity_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
eyecolor_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
film_role_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
foreign_language_data_map
rowid INT(10)
client_id INT(10)
foreign_language_id INT(10)
foreign_language_text_id INT(10)
foreign_language_skill_id INT(10)
Indexes
Triggers
foreign_language_phy
id INT(10)
text_id INT(10)
sort INT(10)
uniq TINYINT(1)
Indexes
foreign_language_skill_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexesgender_phy
id INT(11)
text_id INT(10)
sort INT(10)
Indexes
haircolor_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
language_data_phy
id CHAR(2)
language VARCHAR(64)
Indexes
language_static_phy
id CHAR(2)
language VARCHAR(64)
Indexes
location_data_map
rowid INT(10)
client_id INT(10)
location_type_id INT(10)
location_text_id INT(10)
Indexes
Triggers
location_type_phy
id INT(10)
text_id INT(10)
sort INT(10)
uniq TINYINT(1)
Indexes
mail_config_phy
id VARCHAR(16)
val TEXTIndexes
nationality_data_map
rowid INT(10)
client_id INT(10)
nationality_id INT(10)
nationality_text_id INT(10)
Indexes
Triggers
nationality_phy
id INT(10)
text_id INT(10)
sort INT(10)
uniq VARCHAR(45)
Indexes
object_locks
object_type VARCHAR(16)
object_id INT(10)
lock_by VARCHAR(128)
lock_at TIMESTAMP
password_reset_data
user_id INT(10)
token VARCHAR(32)
valid_until DATETIME
Indexes
photo_data
id INT(10)
binary_id INT(10)
client_id INT(10)
copyright VARCHAR(128)
sort INT(10)
Indexes
Triggers
profession_data_map
client_id INT(10)
profession_id INT(10)
profession_text_id INT(10)
Indexes
Triggers
profession_phy
id INT(10)
text_id INT(10)
sort INT(10)
uniq TINYINT(1)
Indexes
singing_voice_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
skill_data_map
rowid INT(10)
client_id INT(10)
skill_id INT(10)
skill_text_id INT(10)
skill_text_text_id INT(10)
Indexes
Triggers
skill_phy
id INT(10)
text_id INT(10)
skill_type_id INT(10)
sort INT(10)
override TINYINT(1)
Indexes
skill_type_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexestext_data_map_phy
id INT(10)
language_id CHAR(2)
val VARCHAR(1024)
Indexes
text_data_seq_phy
id INT(10)
Indexes
text_static_phy
id VARCHAR(64)
language_id CHAR(2)
val VARCHAR(256)
Indexes
theater_role_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
thumbnail_data
id INT(10)
photo_id INT(10)
thumbnail_type_id CHAR(3)
data MEDIUMBLOBIndexes
thumbnail_type_phy
id CHAR(3)
height INT(10)
width INT(10)
Indexes
tv_role_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
tv_station_phy
id INT(10)
text_id INT(10)
sort INT(10)
Indexes
user_data
id INT(10)
login VARCHAR(128)
user_type_id INT(10)
agency_id INT(10)
sn VARCHAR(64)
gn VARCHAR(64)
pwd CHAR(41)
phone VARCHAR(32)
last_login DATETIME
last_ip VARCHAR(15)
temporary_locked DATETIME
wrong_login_count SMALLINT(6)
Indexes
user_type_phy
id INT(10)
code CHAR(3)
val VARCHAR(64)
Indexes
video_url_data
rowid INT(10)
client_id INT(10)
value VARCHAR(256)
Indexes
vita_film_data_map
rowid INT(10)
client_id INT(10)
film_role_id INT(10)
film_role_text_id INT(10)
year_from VARCHAR(4)
year_to VARCHAR(4)
title_text_id INT(10)
producer_text_id INT(10)
director_text_id INT(10)
distributor_text_id INT(10)
comments_text_id INT(10)
sort INT(10)
Indexes
Triggers
vita_other_data
rowid INT(10)
client_id INT(10)
year_from VARCHAR(4)
year_to VARCHAR(4)
title_text_id INT(10)
director_text_id INT(10)
role_text_id INT(10)
comments_text_id INT(10)
sort INT(10)
Indexes
Triggers
vita_theater_data_map
rowid INT(10)
client_id INT(10)
theater_role_id INT(10)
theater_role_text_id INT(10)
year_from VARCHAR(4)
year_to VARCHAR(4)
title_text_id INT(10)
director_text_id INT(10)
theater_text_id INT(10)
comments_text_id INT(10)
sort INT(10)
Indexes
Triggers
vita_tv_data_map
rowid INT(10)
client_id INT(10)
tv_role_id INT(10)
tv_role_text_id INT(10)
tv_station_id INT(10)
tv_station_text_id INT(10)
year_from VARCHAR(4)
year_to VARCHAR(4)
title_text_id INT(10)
producer_text_id INT(10)
director_text_id INT(10)
comments_text_id INT(10)
sort INT(10)
Indexes
Triggers
v_agency_contactv_agency_contact_typev_agency_phonev_agency_phone_typev_clientv_client_awardv_client_dialectv_client_educationv_client_foreign_languagev_client_listv_client_locationv_client_nationalityv_client_photov_client_photo_rawv_client_professionv_client_professionsv_client_skillv_client_vita_filmv_client_vita_otherv_client_vita_theaterv_client_vita_tvv_dialectv_dialect_skillv_ethnicityv_eyecolorv_film_rolev_foreign_languagev_foreign_language_skillv_genderv_haircolorv_location_typev_nationalityv_professionv_singing_voicev_skillv_skill_typev_theater_rolev_tv_rolev_tv_stationv_user
a mental model for the entire uk police
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www.npia.police.uk
PAG – the first essential step to a de-cluttered national policing landscape
Protect the public
Support operational services
Manage resources
Bring offenders tojustice
Manage publicengagement
Deal with incidents
Assure service
Lead service
Protectvulnerable
peopleManagecustomer
relationships
Disruptcriminal
networks
Maintainprofessionalstandards
Collate PoliceInformation
Managesuppliers
Manageproperty and
evidence
Providespecialistservices
ManageIntelligence
DevelopStrategy,
Policy & Plans
Manage finance
ManageForensics
Manage fleetand livestock
Managescenes ofincidents
Manage ICT
SupportVictims andWitnesses
Manage people Manageequipment
Protectvulnerable
places
Managefacilities
Manageplanned
operations
Manage Dutyand Tasking
Manageperformance
Provide legalservices
Managepartnerships
Manage publicrelations
Patrolneighbourhoods
Managelicensing
Improvecommunities
Manage contact
Manage highrisk individuals
Assurecompliance
Manage roadsafety
Report onperformance
Manage change Investigateincidents
Respond toincidents
Manage MajorIncidents
Detainsuspects
Supportprosecution
Lead theorganisation Investigate
crimes
Manage risk
Non-judicialDisposal
Develop Cases
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Policing Activities Level 1&2 (PolicingActivity)
System Architect04 November 2010 13:20
Business Support
Operational PolicingManage theOrganisation
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NPIA / Olliver Robinson, 2011
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spacecommunicationinteractioninformationorganisationoperationtechnology
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information
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structured informationis the dna of the enterprise
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The same structured information occurs every-where in the enterprise space.
It is the DNA of the enterprise, driving everything being said and done.
Enterprise data architecture and human-centred information architecture are two sides of the same coin, and should work together.
The IA practice employed today can be applied to the enterprise level based on an adequate vocabulary and holistic thinking.
more onenterprisedesign
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Enterprise Design is an emerging design approach to bridge the Gap between Business, People and Technology.
We are working on an upcoming book on this subject. If you are interested to learn more, please get in touch!
More info:www.intersectionbook.com
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eda.centerprise designassociates. consultancy
milan guentherpartner
p +49 211 24 860 360 [email protected]@eda__c
special thanks tobenjamin falke, dennis middeke,olliver robinson,lou rosenfeld,eva pika