arcs of retrieval, seo and basic research johann lohrmann director of r&d
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SEO and Information Retrieval Server Responds Bots Retrieve SEO Information Pings Server User RequestTRANSCRIPT
Arcs of Retrieval, SEO and Basic Research
Johann LohrmannDirector of R&D
Stages of Retrieval
Server Responds
Bots Retrieve Information
Pings Server
User Request
SEO and Information Retrieval
Server Responds
Bots Retrieve SEO Information
Pings Server
User Request
Stages of SEO
The Audience
Research
Testing
Implementation
Analysis
Research: The Myths
• There is no agency anywhere in the world like mine.
• This problem is totally unique and historically unprecedented.
• There is only one way to deal with this problem.
• We know more about this problem than anyone else.
•There is only one person who can solve this question.
General Research: The Steps
Define
Design Formulation
Report Preparation & Presentation
Problem Research
Approach Data Analysis
Results
Field Work or Data Collection
General Research: The StepsFormulation of the Research Question
Gather Preliminary Information
Where to Look for Leverage
Interview Selected People in-depth
Research Solutions
General Research: Formulation of the Research Question
What we call it.
What someone
else would call it.
Issues that might be
associated with it.
Issues to exclude from
it.
Overall Problem or General topic
Element 1
Element 2
Element 3
General Research: Gather Preliminary Information
Brainstorm
Similar Ideas
Similar Organizations
The Associations
The Places
The People
General Research: Where to Look for Leverage
Same Kind of Organization
Different Kind of Organization
Same Problem
Different Problem but Promising Method or Technology
General Research: The Steps
Define
Design Formulation
Report Preparation & Presentation
Problem Research
Approach Data Analysis
Results
Field Work or Data Collection
Basic Research Tools of the Trade
“Quotation Marks”
