arcsoft - imaging + communications: driving consumer interactions of the future
DESCRIPTION
FutureM 2013 session with ArcSoft Speaker: Todd Peters President of North America, ArcSoft Powerful mobile device imaging technology is transforming the way people interact, work and learn. “Smart” imaging combines pattern, face and gesture recognition technologies to provide new services tailored to the consumer at the exact moment of relevance. This is creating exciting new business opportunities by putting highly digestible information in consumers’ hands. Todd Peters, ArcSoft's President, N.A, will discuss the impact of smartphone imaging technology as a driving force for future consumer engagement on mobile devices.TRANSCRIPT
Imaging CommunicationsD r i v i n g C o n s u m e r I n t e r a c t i o n s o f t h e Fu t u re
VISIONARY SPONSORS INNOVATOR SPONSORS
SESSION PARTNER
TALK ABOUT US! # F U T U R E M # E D I T YO U R S E S S I O N # A RC S O FT
My Background
Technology in more than 1billion mobile phones
Customers & Partners
Intelligent Imaging
The power of sophisticated algorithmsOvercoming the challenges of imaging in difficult conditions.
Unleashing creativity with features that perfect and enhance.
Working to banish bad photos and video, once and for all.
Imaging Revolution
2.7 billion cameras in
mobile devices by 2018
brain processes
images 60,000 times faster
than text
600 million smartphones
& mobile devices with vision-based
gesture
In just 2 years, Instagram gained 50 million users and 1 billion photos have
been uploaded. A new viewer is gained every second.
5 Vines are tweeted every second.
In 3 years, Pinterest has gained 70 million users.
500 millions photos are uploaded on Facebook every day.
Facial Recognition Technology
GestureTechnology
Low-Light VideoTechnology
Intelligent Imaging
Where are we going?
Targeted billboard advertising
Preview clothing or haircut options
Motion triggered animated ads
Rich content triggered by eye movement
Smart TV
Intelligent Imaging & the Future of Marketing
Technologies that don’t feel intrusive
Powerful visual communication, delivered at the exact moment of relevance
Unprecedented consumer engagement
Call to Action
Be Bold & Innovative
Throw Out the Rule Book
Consumers’ Brains Are Wired for Images
Intelligent Imaging
Todd PetersPRESIDENT, NORTH AMERICA
@ToddPetersWA