arctic shirts (1)

8/3/2019 Arctic Shirts (1)

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ARCTIC SHIRTSARCTIC SHIRTS

BY,BY,

PuneethPuneeth

SangeetaSangeeta RaoRao KK


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ContentsContents

About the productAbout the product

STPD AnalysisSTPD Analysis Marketing Mix (4 Ps)Marketing Mix (4 Ps)

SWOT AnalysisSWOT Analysis

ConclusionConclusion


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Arctic ShirtsArctic Shirts

making your summer, the coolest one!!making your summer, the coolest one!!


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Arctic ShirtsArctic Shirts

The 1The 1stst of its kind cooling Tof its kind cooling T--shirts whichshirts which

uses liquid cooling system.uses liquid cooling system.

The usage of WSThe usage of WS--3 is the highlight of the3 is the highlight of the

product as it makes the product Skinproduct as it makes the product Skin

friendly, Antifriendly, Anti--sweat, Pleasant Odor andsweat, Pleasant Odor and

AntiAnti--septic.septic.


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STPD AnalysisSTPD Analysis

SegmentationSegmentation

We are segmenting the market on the basis ofWe are segmenting the market on the basis ofAgeAge-- Teenage, Youths, Middle agersTeenage, Youths, Middle agers

GenderGender-- Male & FemaleMale & Female

Social classSocial class-- Middle classMiddle class

Upper middle classUpper middle class

Affluent classAffluent class


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TargetingTargeting

WeWe areare targetingtargeting thethe sportsmen,sportsmen, miningmining

companies,companies, castingcasting industries,industries, andand otherother thethe

peoplepeople whowho areare involvedinvolved inin jobsjobs inin whichwhich theythey

mightmight havehave toto workwork atat highhigh temperaturestemperatures..


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PositioningPositioning

Making your summers, the coolest one!!Making your summers, the coolest one!!


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DifferentiationDifferentiation

The usage of the latest technology in keepingThe usage of the latest technology in keepingthe body cool.the body cool.

The use of WS 3.The use of WS 3.


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StrengthsStrengths

First of its kindFirst of its kind Latest technologyLatest technology

Many BenefitsMany Benefits

Human friendlyHuman friendly


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WeaknessWeakness

The cooling system lasts upto 4 months ofThe cooling system lasts upto 4 months ofusage.usage.

Product recognition is less.Product recognition is less.

The chemical WS 3 needs to be refilled everyThe chemical WS 3 needs to be refilled everymonth.month.


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OpportunityOpportunity

Large Market Size.Large Market Size.

ThreatsThreats

Competition from other well recognized companies.Competition from other well recognized companies.


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MARKETING MIXMARKETING MIX


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ProductProduct


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ProductProduct

The product works on the principle of LiquidThe product works on the principle of Liquid

Cooling System.Cooling System.This is the 1This is the 1stst of its kind.of its kind.

The mixture of Home science and TechnologyThe mixture of Home science and Technology

has been the highlight of the product.has been the highlight of the product.WSWS--3 is the chemical used in the product.3 is the chemical used in the product.


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PricePrice

As we have segmented the market intoAs we have segmented the market into

Middle classMiddle class

Upper middle class andUpper middle class and

Affluent classAffluent class

The price of the shirts range from Rs.600 toThe price of the shirts range from Rs.600 to

Rs.2,500Rs.2,500


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PlacePlace

The branch offices are established inThe branch offices are established in

Mumbai, Delhi, Kolkata, Bangalore, and Chennai.Mumbai, Delhi, Kolkata, Bangalore, and Chennai.

And we have also have Exclusive Showrooms inAnd we have also have Exclusive Showrooms in

all Tier 1 and Tier 2 cities.all Tier 1 and Tier 2 cities.


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PromotionPromotion

Launch strategyLaunch strategy

We are organizing AllWe are organizing All--India Open Marathon inIndia Open Marathon in

all the metros and our Productall the metros and our Product--ARCTIC isARCTIC is

launched during that event.launched during that event.

All the participants are made to wear our shirts.All the participants are made to wear our shirts.


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PromotionPromotion

Collaborate with BCCI, AIFF, Indian HockeyCollaborate with BCCI, AIFF, Indian Hockey

and other Indian sporting authorities.and other Indian sporting authorities.


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MechanismMechanism


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WSWS--33

It is the newly discovered cooling agent in theIt is the newly discovered cooling agent in the

field of chemistry.field of chemistry.

It has 35 times the cooling power of menthol.It has 35 times the cooling power of menthol. It does not react with Water in the open air.It does not react with Water in the open air.

It reacts with water in the closed surface and itIt reacts with water in the closed surface and it

converts the water into gel.converts the water into gel. It has the capacity of cooling the water upto 15It has the capacity of cooling the water upto 15

degree Celsius.degree Celsius.


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Directions to useDirections to use

We will be providing 4 sachets of WSWe will be providing 4 sachets of WS--33

chemical on every purchase.chemical on every purchase.

The chemical when mixed with water last uptoThe chemical when mixed with water last upto

1 month.1 month.

The water turns gel when inserted into the pipeThe water turns gel when inserted into the pipe

of the shirt.of the shirt.


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AdvantagesAdvantages

Skin friendlySkin friendly

AntisepticAntiseptic

AntiAnti--sweatsweat

Pleasant odorPleasant odor


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Advertising StrategiesAdvertising Strategies

Collaborate with the every tier 1 and tier 2 citiesCollaborate with the every tier 1 and tier 2 cities

traffic police.traffic police.


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Advertise in all major malls by placingAdvertise in all major malls by placing

mannequins at every floor at specific locations.mannequins at every floor at specific locations.


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Advertise in all sports bars.Advertise in all sports bars.

Imprinting the logo and tag line on tissue papers.Imprinting the logo and tag line on tissue papers. Imprinting the logo and tag line on the glasses andImprinting the logo and tag line on the glasses and

mugs which serve cool drinks, mock tails etc.mugs which serve cool drinks, mock tails etc.


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Provide free samples to coaches and trainers inProvide free samples to coaches and trainers in

various institutions like schools, colleges.various institutions like schools, colleges.


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Organize marathons and cycling events andOrganize marathons and cycling events and

provide the celebrity participants with Arcticprovide the celebrity participants with Arcticshirts to wear.shirts to wear.


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Provide the fire fighters with the Arctic shirts.Provide the fire fighters with the Arctic shirts.


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Include Arctic shirts in trekking and adventureInclude Arctic shirts in trekking and adventure

sport activities.sport activities.


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Provide Arctic shirts to cricketers who take partProvide Arctic shirts to cricketers who take part

in IPL, Champions league, KPL etc..in IPL, Champions league, KPL etc..


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Promote Arctic shirts in movies and other realityPromote Arctic shirts in movies and other reality

adventure shows.adventure shows.


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Sponsor desert rallies and other events. AlsoSponsor desert rallies and other events. Also

provide free samples to the participants.provide free samples to the participants.


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Advertise in all corporate cricket, football etcAdvertise in all corporate cricket, football etc

sports tournaments.sports tournaments.


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AdvertisingAdvertising

Internet advertisingInternet advertising

PopPop--UndersUnders

TheseThese typestypes ofof displaydisplay adsads incorporateincorporate animation,animation,video,video, soundsound andand interactivityinteractivity


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AdvertisingAdvertising

InIn--Campus promotionsCampus promotions

Lawn signsLawn signs

Event SponsorshipsEvent Sponsorships

Air balloonsAir balloons


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ConclusionConclusion

The product is one of its own kind and isThe product is one of its own kind and is

expected to earn huge revenue.expected to earn huge revenue.

The product gains a competitive advantage dueThe product gains a competitive advantage dueto its innovativeness.to its innovativeness.


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THANK YOUTHANK YOU

arctic shirts (1)

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