arctic shores sucess story - gamification in recruitment - manu melwin joy
TRANSCRIPT
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ARCTIC SHORES SUCCESS STORYGamification in Recruitment
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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Arctic Shores• Arctic Shores creates game-
based psychometrics,
which they claim are an
objective and engaging
approach to personality
and cognitive assessment.
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Arctic Shores• They combine validated
psychometric methodology
with machine-learning and
mobile game design to
provide deeper candidate
insights for better hiring
decisions.
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Arctic Shores• Capture: Candidates
intuitively react to in-
game challenges,
recording a digital
fingerprint of over 3,000
data points.
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Arctic Shores• Combine: Big data
analytics combine
thousands of in-game
actions to form
meaningful
psychological variables.
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Arctic Shores
• Compare: Candidate
traits are compared to
a large norm group or
employer specific
benchmark.
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Arctic Shores• Deloitte plans to use Arctic
Shores’ Firefly Freedom to
recruit 200 apprentices. If this
works, they may use it as part
of a recruitment programme
that brings 1,500 people a
year into the business.
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Arctic Shores• The aim is to find high-
potential recruits who
may not necessarily
stand out through a
traditional recruitment
process.
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Arctic Shores• Emma Codd, Managing
Partner for Talent at Deloitte, said: “We need people to join Deloitte from a variety of backgrounds, bringing a range of perspectives and experience.”
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Arctic Shores• “There is compelling
evidence that alternative recruitment methods support this objective, helping to identify exceptional talent by providing opportunities for the millennial generation to shine.”
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