are we taming the black friday beast?
TRANSCRIPT
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Black Friday 2015 was both more profitable and less painful than 2014, particularly for online retailers
a collective sigh
of relief
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2015 ecommerce
sales were over £1
billion – over 30%
more than 2014
2014 was all about elbow barging and scrambling for deals in store, 2015 was the year of ecommerce
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with more than 77% of
respondents saying they
plan to buy again this year,
that’s a lot of expectations
to meet.
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understanding
customers, including
where and how they
plan to shop, is key
to getting the most
from peak selling
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reserving
the right to
change
their mind
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Maybe it will force retailers to differentiate online and offline offerings in order to drive more people back into their stores?
being
prepared
across all
channels
is key
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one in five
websites crashed
before 9am
Is your infrastructure ready for the big day?
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Hand on heart, would your
customers feel completely
happy with their
experience
across online, mobile, on
the phone or in-store?
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almost half of consumers
are prepared to wait
longer for their order if
they’re happy with the
discounted price
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who will wait more than 7 days
for delivery
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Make sure deliveries
to over 65s get to
them quickly…
but prioritise cheaper, no-rush delivery for younger shoppers
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43% of 18 to 24
year-olds plan to
return an item
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preferred
delivery
options
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Respondents rated delivery within 2-5 days as more important than nominated day.
don’t presume
consumers are
clued up on the
lingo of delivery
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delivery
bugbears
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use innovation in
technology to
match consumer
expectations
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who’s returning their
purchases?
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one third of respondents
said they bought
something as a treat that
they wouldn’t have
otherwise
…making impulse buying a very compelling reason to
embrace Black Friday
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there’s no ‘one size
fits all’ approach when
it comes to consumer
preferences
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So if you want to get
ahead of the pack at
peak…
www.electiodelivers.com