are you feeling lucky? | kim sloth bengtsen
TRANSCRIPT
Are you feeling lucky?
How to monetize “Free Casual Gambling”
The Introduction
The results speaks for themselves
1.Avg. increase in retention per year:
2.Avg. increase in members per year:
3.Avg. increase in paying members per year:
4.Avg. increase in CAGR per year:
5.Avg. Revenue Per Paying User:
6.Avg. Revenue Per User:
10%12%
7%2.2%
11.34€39€
2.200.000 users
DK, NO, SE, FI, UK, FR, IR
<20 employees
Denmark / Ukraine
Established in 1999
The Introduction
F2P / Gambling
Revenue Stream
The Introduction
Subscription
WOM, PR, TV, Radio
(Brand Value)
Social Media
MobileDesktop
Affiliates
DisplayE-mail Social Mobile
The Introduction
Chance vs. Skill
Payouts / Deposits
Gambling license / Legal Opinions
Your brand could make or break you!
The Business Model
The markets
Niche product
Everybody wins!
75% of worldwide gambling will
consist of F2P models in 2017“
The Business Model
Traditional Freemium Model
+ Payouts in Casual Gaming
+ Gamification in Gambling
N+1 Theory (a product + new)
The Payouts
Increasing retention rates
More value, better product
1999:
2009:
2010:
2013
2016:
0%
20%
22%
44%
39%
The Monetization
€1 €5 €20 €100€1 €5 (€10) (€15) €20 (€39) €100
The freemium model
A few whales
Adding ‘recurring’+ Variable pricing
The Players
Increased user LTV from
2006 - 2015 : 113,4%
Increased total active users from
2006 - 2015 : 191,1%
260%
629%
The Players
Effect (Present)
Lottery → Quiz → Piggy (!)
Skill based games did the trick
The Last Remark
PAYOUTS (Gambling)
+ ADVERTISEMENT
EXCITING GAMES (Casual Gaming)
+ SUBSCRIPTION
How to monetize
“Free Casual Gambling”
Source: Newzoo.com
Thank you
/kimslothbengtsen
@kimbengtsen