8/13/2019 Are You Know NCERT Books Are the Best Books for IAS Exam

1/1

Are you know NCERT books are the best books for IAS Exam

A basic tenet of uses and gratifications theory is the active audience and this concept of active involvement is particularly important when investigating the emerging Internet

medium, where communication is best conceptualized as a reversed flow, and theindividual user controls the process by simple virtue of initiating access. The books for IASare very helpful for the IAS exam, UPSC exam and all other types of competitive exam .Toparaphrase Klapper, what people do with the Web is to use it to their own personal ends.Daily newspapers, weekly news magazines, radio broadcasts and telecasts are right sources for current affairs information. But their format, numerical abundance and thevariety of information they contain make it difficult to retrieve information after sometime.Active audiences are selective and make their own choices (Levy & Windahl, 1984), sounderstanding the activities prized by audience members is critical, since these activitiesare representative of the underlying motivations which influence selective and individualmedia access.

Hence, the Web site marketer is best served by a clear understanding of those activities andmotivations, which influence audience members who electronically access and use Internet resources. On the other hand the books for upsc are very helpful for Professional, Scientific,and Technical Services (PSTS) are always customized to some degree. When a client engages an advertising firm to devise a new campaign, hires a research firm to conduct ascientific study, or utilizes an information technology services firm to build a web site, it’scounting on those service providers to meet its unique requirements. Audience activity isaxiomatic in emerging Internet media—Web sites are designed for active use, sinceundirected viewing does not engage search engines or access information packets. So at thevery least, the deliverables have be different from previous deliverables. But the projects orprocesses the service providers use to produce those deliverables often have to becustomized, too.

Researchers have already compared the Web to television in terms of potential effects anduses, an ironic analogy, since what is known about uses and gratifications theory comesfrom studies of television in its infancy (Stafford & Stafford, 1996). In some cases, thetelevision metaphor is directly applicable, as in the case of, who investigated corporateWeb sites to determine user motivations with scales developed in earlier U&G studies of television. Certainly, television research has provided a broad understanding of generalcommercial media user motivations (Rubin, 1981), and the broad paradigm of uses andgratifications arising from these previous media studies can be adapted very nicely in

modern application. Yet, relying on methods based only on commercial television researchmay limit the understanding of Web-based motivations. In short, there has been littleempirical work to specifically adapt the U & G perspective to commercial Web use.