are you linkedin?
DESCRIPTION
Steps to build and complete an informative and effective profile to "connect" with other LinkedIn users.TRANSCRIPT
Are You LinkedIn?
Your Address Book On Steroids
Your Address on Steroids
• Over 100 million users - 44 million in US• 60% male• Most users working for companies with over 1000
employees • Highest proportion are active in high tech, finance
& manufacturing• LinkedIn used by 69 of the Fortune 100
companies
It is Free to Join
Completing Your Profile
Tips to Complete Your Profile
• Work, school and associations experience• Accomplishments not just titles• Professional photo• Links to social media, blog & website• Customize your profile URL• Content is searchable, consider links, tags
and anchor text
Network Building
Let LinkedIn Reconnect You
Ask For Introductions
Make a Positive Impression
Updates once or twice a week is sufficient. Make it the MOST interesting thing you are doing this week
Endorsements
Endorsements
•Ask key people to give you a reference
•Return the favor-give endorsements•Monitor them- if you no longer want to be associated with the endorser remove from your profile
Promote Events
LinkedIn Answers
Using LinkedIN Answers
• Establish yourself as a thought leader/expert• Get noticed by asking and answering• Search key topics• Ask poignant questions• Answer questions if you are SURE of the answer – In regulated industries, be sure to check before answering
• The more you answer the more you will be noticed
Groups
LinkedIn for Lead Generation
• Similar to Facebook and adwords
• Good for both hiring and selling
• Cost per click structure• Choose budget, timeframe
and demographic target
Why LinkedIn?
Responsive Web Site
Resize for Device
Simplicity
Strong Visuals
• Elegant Theme Standard Gallery• Next Gen Gallery• Categories• Portfolio
Videos
• Load to YouTube• Embed in Your Site -
http://www.roundpeg.biz/2011/10/social-media-strategy-and-budget/
Branded Social Media
Forms:
• Schedule Appointment - • Contact
Clear Calls to Action
Smaller Logos
• http://www.spinweb.net/• http://www.roundpeg.biz• http://www.elegantthemes.com/gallery/• http://www.studiopress.com/themes
Balancing Brand & Avatar
Maps and Locators
• aegoals.com/distributors• fiveguys.com