are you linkedin?
DESCRIPTION
Presented by: Jonathan Arehart, CEO -- Cavendo Corporation at VMLA Conference 2011, Norfolk VATRANSCRIPT
Are You LinkedIn?
Presented by:
Jonathan ArehartCAVENDO
AGENDA
Social Media Revolution 2011 Video (3 minutes)
Basics / Overview (20 minutes)
Hands-On / Demo (20 minutes)
Q&A (15 minutes)
Who am I?
Jonathan Arehart
Started CAVENDO, a web strategy and design firm
Founded MyMediaRoom, an online media room and content distribution service
(REI Digital Media)
BASICS
LinkedIn in a Nutshell
Setup YOUR profile
Setup your company page
Add connections
Use the tools available
Ten Ways by Guy Kawasaki
Acquire customers through recommendations
Keep in touch with stakeholders & interested parties
Find vendors to outsource services to
(Source: LinkedIn Blog)
More ways to use LinkedIn
Build your industry network online and in person
Get answers to business questions from your contacts
Win new business by answering questions in your expertise area
Even more ways!
Raise funding
Network with your peers for repeat business/referrals
Convince customers of your expertise
One more way
Keep your friends close…
and your competition closer
AUDIENCE
Who’s using LinkedIn?
Over 131 million users (55 million in the U.S.)
4.4 million decision makers (vs. 2.6M WSJ)
5.6 million HHI $100K+ (vs. 3.6M WSJ)
(Source: LinkedIn)
Who’s using LinkedIn?
9.4 million post-college (vs. 4.5M WSJ)
¾ use for all things business
2x more confident in information from LinkedIn than other sites
(Source: LinkedIn)
Knowing YOUR audience
Poll your clients and existing offline “fans”
Are they connected with you on LinkedIn already?
What do they expect from you?
Knowing YOUR audience
Consider all of your distribution channels (email, etc.)
What time of the day or week is best?
How should and could they interact with you?
CONTENT
Content plan
Work from your existing marketing plan
Think how you will “re-purpose” content
Understand WHERE on LinkedIn to post
Re-purposing content
Example:
Fed keeps interest rates unchanged
(surprise! again)
Other things you can do:
PREMIUM OPTIONS
Bring it full circle
Keep active (and your information current!)
Build your contact base
Find your niche – ways to engage
Questions?
Jonathan Arehart
CAVENDO
Twitter.com/jarehart (@jarehart)
Facebook.com/CAVENDO
LinkedIn.com/in/jarehart