are you linkedin?

29
Are You LinkedIn? Presented by: Jonathan Arehart CAVENDO

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Presented by: Jonathan Arehart, CEO -- Cavendo Corporation at VMLA Conference 2011, Norfolk VA

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Page 1: Are you LinkedIn?

Are You LinkedIn?

Presented by:

Jonathan ArehartCAVENDO

Page 2: Are you LinkedIn?

AGENDA

Social Media Revolution 2011 Video (3 minutes)

Basics / Overview (20 minutes)

Hands-On / Demo (20 minutes)

Q&A (15 minutes)

Page 3: Are you LinkedIn?

Who am I?

Jonathan Arehart

Started CAVENDO, a web strategy and design firm

Founded MyMediaRoom, an online media room and content distribution service

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BASICS

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LinkedIn in a Nutshell

Setup YOUR profile

Setup your company page

Add connections

Use the tools available

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Ten Ways by Guy Kawasaki

Acquire customers through recommendations

Keep in touch with stakeholders & interested parties

Find vendors to outsource services to

(Source: LinkedIn Blog)

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More ways to use LinkedIn

Build your industry network online and in person

Get answers to business questions from your contacts

Win new business by answering questions in your expertise area

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Even more ways!

Raise funding

Network with your peers for repeat business/referrals

Convince customers of your expertise

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One more way

Keep your friends close…

and your competition closer

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AUDIENCE

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Who’s using LinkedIn?

Over 131 million users (55 million in the U.S.)

4.4 million decision makers (vs. 2.6M WSJ)

5.6 million HHI $100K+ (vs. 3.6M WSJ)

(Source: LinkedIn)

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Who’s using LinkedIn?

9.4 million post-college (vs. 4.5M WSJ)

¾ use for all things business

2x more confident in information from LinkedIn than other sites

(Source: LinkedIn)

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Knowing YOUR audience

Poll your clients and existing offline “fans”

Are they connected with you on LinkedIn already?

What do they expect from you?

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Knowing YOUR audience

Consider all of your distribution channels (email, etc.)

What time of the day or week is best?

How should and could they interact with you?

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CONTENT

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Content plan

Work from your existing marketing plan

Think how you will “re-purpose” content

Understand WHERE on LinkedIn to post

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Re-purposing content

Example:

Fed keeps interest rates unchanged

(surprise! again)

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Other things you can do:

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PREMIUM OPTIONS

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Bring it full circle

Keep active (and your information current!)

Build your contact base

Find your niche – ways to engage

Page 29: Are you LinkedIn?

Questions?

Jonathan Arehart

CAVENDO

Twitter.com/jarehart (@jarehart)

Facebook.com/CAVENDO

LinkedIn.com/in/jarehart