Are you Marketing with Meaning?

Or are you Lenny?

2

We’ve been at this game for years...

3

We’ll still put an ad anywhere...

4

...and our customers can’t escape...

5

...or can they?

66

150

8.8

6

We don’t even like our marketing

7

It’s time for us to evolve...

8

...because tomorrow isn’t guaranteed

The past and the future

9

DirectMarketing

RelationshipMarketing

Marketing that people choose to engage with

Marketing that itself improves people’s lives

11

Solution

10

150

12

Connection

30

13

13

Achievement

830

14

Pharma’s advertising history...

15

...isn’t doing much for public trust

31

10

4

The Harris Poll®, Oct. 08

16

But some companies are changing that...

17

...and Marketing with Meaning today

18

Nothing is more meaningful than our products...

...but what if our marketingwas equally meaningful?

19

The test...

Will people choose to engage with my marketing?

Does this marketing add value to people’s lives?

Is this work meaningful...to me?

20

MarketingWithMeaning.com

The Finale

Jonathan Richman@jonmrichText HEALTHCARE to 50500