ARE YOU PAYING

ATTENTION? By Orna Noy Lanir

As a former lecturer in graphic design, I was already aware of the elements and the hidden messages that make the store appealing. Although I tried to start the assignment with a fresh look, and check whether I see different things, or reach new insights. I will share with you my conclusions in the end. One thing I would like to add at this stage is the idea of target audience, which is, how to approach and attract the potential customer of a particular store products…

Staff assistants

My daughter Mika My husband Yoav My daughter Yuli

Store 1 Stores for toiletries

Logo: Laline

Round feminine font In black and white The underlying message :

Sophisticated design for confident women.

Open door Invites in

Colors Mostly white, with some black and some red

Atmosphere of cleanliness and simplicity in the good sense of the word, conveying a sense of reliability a feeling of going back to what it once was, of when we were innocent.

Central table entry Parquet flooring

Sale sign

With updated products for the season (beginning of winter) tempting to enter the store

Home feeling like Good old days

Opposite the entrance, you can not miss it

Sink in the center of the store

Sale sign

Encourages and allows shoppers to try products

Opposite the entrance, you can not miss it

Sections by functions

And gender

sales person

> Turned to me after minutes. > Accompanied me during the search to purchase. > Was polite and offered options by function > Recognized were two young women, pretty and polished. > Costume includes a white shirt and apron of the store

Cash position

Customers comers all women, sometimes alone or mothers and daughters Store customers aged 12-65 correspond to the place Most incoming buy something

Deals and Discounts

Minimaos leads to the image of the packaging, perhaps to wink at a young audience?

Conclusions Beautifully designed store. the intention was to ettract an audience of ladies who appreciate care and design. According to my analysis, eventually these women buy products from cosmetic companies known in reputable stores so the audience changed to younger girls who buy by sight and gifts.

Conclusions / opportunities Whatever works. Be flexible enough to see the results and draw conclusions that will advance your business

Store 2 Books Stores

Logo: Steimatzky

New design, was made to look traditional with outdated font, to associate with the well-known store. The logo frame is shaped like a book. Green and white colors give a feeling of nature, relaxation and seriousness

Open door Invites in

Colors

2 greens, white and red ( complementay colors) to highlight Deals

Stand at the entrance

Central table entry

Ceramic floor

Efficient and clean-looking

Cash position Deals and Discounts

A homely atmosphere and messy

Sections by function

sales person

two middle-aged women

Turned to me

after minutes.

Offered offered help and

recommendations.

Conclusions The concept is based on their clients needs - to feel at home, as if they return to the store where they have bought books ever since they can remember. It is, therefore important to maintain the traditional overall look. Since the Israelis are top readers, and Steimatzky is the largest bookstore chain in Israel, they must have very successful business.

Conclusions / opportunities Do not change a winning horse

Store 3 Tricot clothes stores

Logo: Hoodies

The customer is connected to nature, round shapes in green and white lettering, simple, basic and stable.

At this time, I noticed all the details, who offers help, door, floor and target audience, price, label and lighting, (three more stores I visited but I wan’t bore you with their details).

Conclusions It all seems to tick like a clock- they know the job pretty well, they identify the target audience that they want to turn and they shape the rest Accordingly, human relations and sales team.

opportunities I think I need to stick to my goals. My intuition is usually right. But I have to be aware and flexible to changes and identify obstacles and opportunities. This week there were some appeals delayed until now. I believe that when energy is directed to a certain direction it is translated into action.